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1940s interior design - the 8 most popular looks

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pam kueber - March 8, 2010, Updated: August 28, 2021

What are the key elements of 1940s interior design and decorating style? What colors, shapes, patterns and “feel” did we generally see in 1940s homes? And why? Based on the advertising illustrations and magazine articles that I’ve seen from the period, starting around 1946 to about 1953, what we typically call 1940s interior design had eight general characteristics. 

Eight styles of 1940s home interior design:

  1. Innocent
  2. Sentimental
  3. Sunny
  4. Sanitary
  5. Patriotic
  6. Traditional-colonial revival
  7. Hollywood glamour
  8. Streamline Deco Jazz age

I write about each one of these design ideas in more detail below.

Special thanks to: Bradbury & Bradbury, which made this slide for me. It also showcases one of their 1940s reproduction wallpapers.

Disclaimer up front: I don’t have a degree in this – I’m a passionate observer, who is still “putting all the pieces into place.

Recovering and rebuilding after World War II dramatically affected 1940s interior design and the size of 1940s homes

In the immediate wake of the war’s end, there was a tremendous housing shortage. I’ve read that we needed to get 6 million homes built as quickly as possible. And I’ve even seen references indicating that the government was concerned that if we didn’t deal with the housing (and jobs) situation quickly enough, America’s young men would become restless and political – in a bad way. So, we built houses as fast as we could. Usually: Very small houses by today’s standards, no more than 1,000 s.f.

I also swear I’ve read somewhere that there were prohibitions on building more than one indoor bathroom at some point… I need to find the source.

Also, in terms of design, in this immediate postwar period, the “look” still tended to be similar to that of the late 1930s and wartime period. There had also been material shortages during the war, so manufacturers had put all their new-design work on hold. A good example: After the war, when Heywood Wakefield retooled its factories to again produce furniture, its Riviera line was really just the same, but with new handles, as the Rio line produced earlier.

Because of the shortage and ramping up from 1946 until 1953, these years are generally viewed at more “40s style” than “50s style.” (In his terrific book Populuxe, Thomas Hine looks at the 1953-1963 years, which were more exuberant.) So what did the 1946-1953 interior design look like? Here is additional explanation of the eight characteristics:

  1. Innocent 1940s interior design

    When I look at some 1940s interior design and decor, I see a real sweetness. We still were a nation in which the masses did not have a lot of material affluence. No clutter, far less excess. Thanks to Kohler for this 1949 image from their archives, which, with its soft hand-painted illustration gets at the warmth and sentimentality of the period.
  2. Sentimental 1940s interior design

    When the war ended, the nation was immensely grateful to have their men and women all back home. It had been five years of tremendous sacrifice. I see a lot of ads like this one, that celebrate the simple pleasures in life. Wallpaper is sweet, flowery. In fact, there was A LOT of wallpaper in 1940s interior design — it’s an essential!

  3. Sunny 1940s colors:

    Kind of same as above. There was so much to be grateful for, that we did not necessarily need “more stuff” to be happier. One other thought is that we still were a nation with a lot of farmers and apartment dwellers – the spaces were small, money was tight, and as a result, interiors and their decorative appointments were simpler.

  4. Sanitary 1940s kitchen design:

    White kitchen cabinets, or wood. Remember, we still were a nation concerned about vermin and disease, including polio. When your kitchen is white, you can see the dirt and crumbs — and get rid of them.
  5. Patriotic 1940s decorating style:

    I see a lot of red-white-blue kitchen color combinations in the kitchens of 1940s homes. I also see richer colors – full-on primary colors and jewel tones – than in the later 1950s pastel period. I’ll attribute this to carryover 1930s preferences and to the influence of Hollywood, but there may have been other factors — there often are, often related to technological innovation. 
  6. Traditional Colonial Revival 1940s furniture and interior design:

    My mom, who grew up in the 1940s, says the furniture was all dark wood where she lived in Pennsylvania – the influence of Europe, she recalls. Of course, we also had Heywood Wakefield blonde – but we also had colonial maple from Heywood Wakefield, Cushman, Willett and scores if not hundreds of small regional manufacturers. The more I explore the history of interior design – of all eras – the more convinced I become that: We are a traditional nation.

  7. Hollywood glamour 1940s decorating style:

    Think Nick and Nora and the Thin Man. We did not get television until 1949… before that, our idols were often very glamorous. Remember women’s clothes from the 1940s – their hats and tailored suits and gloves and bags and hose, the whole very put-together thing? That’s the look I think of for 1940s bedrooms and living rooms – formal, very put together. In other rooms, we also may see large prints used on wallpaper and barkcloth pinch pleats, often tropical.

  8. Streamline – deco – jazz age 1940s high-contrast color schemes:

    In 1940s homes through to 1953, I think I see more high-contrast bathrooms. That is: black bullnose (or dark green or maroon bullnose, depending on the field tile color). These high-contrast color schemes are a carryover look from the streamline jazz age era.

    Post-1953, the bullnose is less likely to be black and more likely to be the same color or a similarly toned contrast color, e.g. pink and mint, pink and robin’s egg, etc.

Which 1940s interior design style is

your favorite?

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1940s Interior Home Design

By

Lee Wallender

Lee Wallender

Lee has over two decades of hands-on experience remodeling, fixing, and improving homes, and has been providing home improvement advice for over 13 years.

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Updated on 07/05/20

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Home design in the 1940s, especially in the kitchen, represented a rapid shift. Older styles and materials were quickly replaced. New ideas took hold, and the kitchen was transformed.

Because of World War II restrictions, it would not be until the late 1940s and into the 1950s that many of these new materials found their way into home design. Chiefly, the rationing of metal adversely affected the production of steel kitchen cabinets.

Home design styles in the 1940s straddled the 20th century. On the one hand, kitchens were still fairly small. Linoleum was still widely used as a floor covering. Colors often hovered in the range of pastels. Iconographic shapes like scallops, sweeps, and curves were common. Unfinished pine was a favored inexpensive wood often used for kitchen cabinets. These were touches that hearkened back to an earlier, more innocent age before the war.

On the other hand, the sleek styles that would characterize the Jet Age period of the late 1950s and 1960s, while still on the horizon, would begin to occasionally show up. Large tempered plate glass found its way into higher-end homes. Some of these curves and scallops began to straighten out. Lines and planes were common.

Interior of a mid-century house from 1940

Photo
Pablo Sarabia

This mansion, built in 1940, is located in one of the most prestigious areas of Madrid, El Viso. Previously, there was social housing for workers and civil servants. The houses for them were built under the project of the architect Rafael Bergamin (Rafael Bergamín), their architecture has features of the international style - with laconic geometry and flat roofs, painted in different colors.

Canteen. Table, Ethnicraft. Chairs, vintage. Carpet, IKEA. Lamps, design, Arne Jacobsen, Louis Poulsen. On the wall is a triptych by Iker Ochotorena.

Photo
Pablo Sarabia

Living room. Brass coffee table, e15. The wooden table and table lamp are made according to the sketches of the author of the project.

Photo
Pablo Sarabia
Photo
Pablo Sarabia

Iker Ochotorena, head of the OOAA Arquitectura studio, captivated by the color of the architecture, sought to preserve the individuality of the historical building both outside and inside. The architect abandoned the abundance of decor, relying on items that reflect the aesthetics of the mid-century. Most of the furniture in the interior was produced in the 1950s and 1970s in Sweden, France and Italy and bought at flea markets and antique shops.

Sofa, Brigitte. Floor lamp, designed by Agurcho Iruretagoyena.

Photo
Pablo Sarabia
Photo
Pablo Sarabia

The living space of the house is a series of consecutive rooms: a dining room, a small fireplace room and a living room. Here, vintage sofas and armchairs with clear silhouettes sit side by side with designer lamps and coffee tables, as well as carpets with geometric patterns. The 'warm' texture of the wood and linen and velvet upholstery in rich, earthy tones stand out against the crisp white walls and ceilings, creating an environment that is both sober and luxurious, emphasizing the building's origins.

Photo
Pablo Sarabia

Hall. Table, antique, 19th century. Table lamp, Maison Barbier. The mirror is made according to the sketches of the authors of the project.

Photo
Pablo Sarabia

The bedroom is located on the second floor and can be accessed via the original 1940s staircase. The interior of the room with white walls and an old sideboard maintains the overall minimalist style of the interior, and the picture turned upside down gives the atmosphere a special charm.

Bedroom. Buffet, vintage, 1950s.

Photo
Pablo Sarabia

Bedside table, designed by André Sornay. Floor lamp AJ, design by Arne Jacobsen, Louis Poulsen.

photo
Pablo Sarabia

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