2023 paint color of the year sherwin williams
Color of the Year 2023
REDEND POINT
SW 9081 (195-C4)
ORDER COLOR SAMPLES
BEAUTY BEYOND OURSELVES
Looking into the distance, we see a destination worth moving toward. It is the beauty beyond ourselves, the warmth of a world where empathy reigns, a distant but familiar place that invites us to arrive with compassion, to take good care—to come home.
Introducing Redend Point SW 9081, the Sherwin-Williams 2023 Color of the Year. In this soft and soulful neutral, we know what it is to feel cared for, to appreciate what we have, to create deeper connections as we move through the world.
- Video
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Marcom Image
- Slide 15
- Slide 16
- Slide 17
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Marcom Image
- Slide 15
- Slide 16
- Slide 17
EMBRACING REDEND POINT
Redend Point SW 9081 is a nourishing and intriguing hue, an inviting neutral inspired by the deep care we feel for our communities, our connections and our crafts. It is subtle, warm and restorative, suitable in commercial or residential spaces where mind and soul can relax and be refreshed.
Uplift spirits and uncover the beauty of any environment with this new essential color that is just as heartening and intriguing as it is versatile and usable.
To order color samples and find out how to realize your vision for the 2023 Color of the Year, connect with your Designer or Architectural Account Executive.
COLORS TO PAIR WITH REDEND POINT
Sherwin-Williams’s 2023 Color of the Year Is Here
Leading paint brand Sherwin-Williams has revealed the 2023 Color of the Year—and we want to swaddle ourselves in swaths of this subtle take on pink (in tandem with an enthusiastic lover, of course). Redend Point SW 9081, part of Sherwin-Williams’s 2023 Colormix Forecast, is a warm, modern mauve that conjures a timeless elegance and is brimming with romance, without being extravagantly showy.
And it just might be the calming color hug we need going into next year.
Sherwin-Williams’s 2023 color of the year: Redend Point SW 9081.
Sherwin-Williams“It’s if beige could blush,” says Sue Wadden, the color marketing director at Sherwin-Williams. “It’s a pink-undertone neutral that is warm and earthy, and it has a certain softness and soothing quality to it that is really unique.”
The warm shade is a brave departure from the prior year’s cooler, more brooding tones (see 2022’s Evergreen Fog and 2021’s Urbane Bronze). Redend Point, which Sherwin-Williams describes as a “nostalgic mid-tone,” is pink-meets-gray-meets-beige. “We know neutrals have reigned supreme for the past 10 years, but now we’re seeing different interpretations of these hues,” Wadden says. “People are embracing neutral versions of greens, blues, browns—all hues that help us feel grounded. And we felt that Redend Point really broadcast how color can be not only grounding but nurturing, reassuring, and familiar.
”
Sherwin-Williams
Coming on the heels of Sherwin Williams’s 2023 Terra paint colors collection rollout, the new tint is a result of almost a year’s worth of research and trend forecasting. “We have an annual forecast meeting in February where we determine what will be the drivers for color trends in the upcoming season,” Wadden says. “In this year’s meeting, we really dialed into the conversation about empathy and humanity, and how we wanted the Color of the Year to fall in line with this idea of being good to each other.”
In color psychology, pink is thought to be associated with love and romance, even tenderness and empathy. In design, it has shown to have a calming effect on people. In fact, sports teams have painted the opposing team’s locker pink to gain a pregame psychological advantage against opponents, as the color would make the players passive and less energetic. Aside from its nurturing associations, this soulful blush-beige also has roots in the natural world and in wellness.
Don’t believe us? Take a look at the color of all your yoga, meditation, and mental health apps.
Going beyond behaviorism, Sherwin-Williams’s decision to opt for this blushing hue is especially on point with our current moment. While bubblegum pink was the It color during the early 2000s (we were here for it, Brittany), the rise of minimalism in design brought with it a new pink, a grown-up pink that eschewed the neon tones of our Barbie-loving years (at least until it’s nostalgic in a cool way) with a moodier, desaturated hue. Little wonder, then, that the Terra collection offers the reassuring earth tones many of us want to be enveloped in in our hallways and bedrooms: natural clays, sunbaked sands, restful neutrals, and this blush-beige.
Sherwin-Williams
Wadden suggests pairing Redend Point with nature-inspired textiles, wood tones, metallic accents, or vintage accessories, which would really pop against this muted tone.
Complementary green shades pair well with this hue. Rich reds, gentle greens, muted grays, and other earth tones offer eclectic color combinations. “I’m loving the pastoral vibe with teeny little floral prints and almost a 1980s pastoral farmhouse look, but a Shaker style,” she noted. “This color rocks with that.” Whether you’re going for a more glamorous luxe look in the tune of Mara Brock Akil’s stunning rosé room in Los Angeles, a playful Palm Springs style, or an earthy bohemian look, this shade goes with many design styles that are relevant right now.
With color forecasting, Wadden says color trends don’t happen overnight. “I think it’s going to take people a little bit to understand this color and why it’s important right now,” she says. “But I think that we’re going to continue to see this embracing of color in different ways.”
Whether you’re considering adding a touch of Redend Point detailing for your cozy reading corner, or have a hankering to go for a continuous three-wall-color situation, this year’s Color of the Year offers a little moment romantique for everyone.
As for someone to share it with—we’ll leave that one up to you.
Rachel Silva
Assistant Digital Editor
Rachel Silva, the Assistant Digital Editor at ELLE DECOR, covers design, architecture, trends, and anything to do with haute couture. She has previously written for Time, The Wall Street Journal, and Citywire.
Sherwin Williams Articles
- Home
- Articles
August 18, 2022
THIS IS EARTH! Here we dwell, what is ours, who we are. Colormix 2023
Sherwin-Williams presents the Terra color collection, which consists of 40 trendy shades in four palettes, inspired by the natural interweaving of ourselves and our space.
Read more
February 18, 2022
Sherwin-Williams Color of the Year 2022! SW 9130 Evergreen Fog, A soothing, subtle and perfect shade to freshen up any space
Evergreen Fog SW 9130 is a versatile and soothing shade, a chameleon color of a gorgeous combination of green and gray with a touch of blue.
This is a simple yet sophisticated combination of a beautiful organic color for spaces that need a subtle yet dramatic hue.
Read more
February 13, 2022
Popular Colors 2022 Color Trend, Pratt & Lambert has published the color of the year. Color of the Year Mist Gray 419B
This is the perfect shade when we seek tranquility in an ever-evolving world. Change the perspective of life with Pratt & Lambert's 2022 color trends. Life at home is in an exciting state, we look at how we use our space and how it makes us feel.
Read more
July 04, 2021
H&C ClariShield, ColorTop to protect stone, brick, concrete.
What to choose: stone varnish, impregnation for concrete, water repellent for bricks? Natural, wet effect or glossy? No need to try to figure out such a wide variety of compositions. We have prepared a short guide to H&C coatings to help you make the selection process easier and find the perfect product for the type of work and final look you need.
Read more
May 23, 2021
Sherwin-Williams Facade Paints and Color Palettes
A color with attractive restraint. Do you want your property to appeal to a wider population? Fitting in elegantly in a historic district? Or even stand out in a busy urban landscape where attention is paramount? Maybe you want to hide an unsightly architectural element or highlight the most underrated feature of your property.
More
January 28, 2021
CHOOSE THE SHERWIN-WILLIAMS PAINT RIGHT FOR YOUR LIFE
Before you choose a color, choose the right paint for your needs. Sherwin-Williams has the right paint for every room in your home, from high-traffic kitchens to master bedrooms.
Read more
January 15, 2021
Cashmere Interior Acrylic Latex - super smooth top coat!
Sherwin Williams Cashmere Paint, easy to apply, thanks to a thin, small molecular coating that is the epitome of an absolutely smooth finish.
Read more
August 07, 2020
SuperDeck Exterior Waterborne Clear Sealer
Impregnation for wood, with a transparent effect, for the protection and finishing of all wooden surfaces outdoors. Long-lasting protection and natural wood color without tinting. The ultra-resistant SuperDeck Exterior Waterborne Clear Sealer protects the natural beauty of wood structures!
Read more
February 23, 2019
WELCOME TO COLORMIX COLOR FORECAST 2019
We've collected 42 trending colors into a master palette and then grouped them into six unique color personalities, each leading their own path.
Read more
July 07, 2016
DRY ERASE Clear Gloss Coating. Glossy transparent paint for school boards. Marking paint
Paint to create a whiteboard effect. To create an informative zone anywhere in your home. In the hallway, in the kitchen, in the children's room, etc.
Using non-permanent markers, news can be easily deleted and new ones posted.
Read more
July 06, 2016
VinylSafe Sherwin Williams Colors for Vinyl Siding
If the appearance of the siding has faded and no longer suits you, do not rush to change it to a new one. Refresh, repaint your vinyl siding with Emerald Exterior paints, with more color options than ever! Sherwin-Williams VinylSafe™ technology offers a wide range of colors and excellent durability on vinyl siding without losing stability - even when using a dark color!
Read more
June 30, 2016
The latest SuperDeck wood preservative!
Premium class impregnations, with innovative DuckBack technology, for exterior wooden surfaces. The SuperDeck product line features high water repellency and advanced technology to protect wood like a pro. Log cabins, logs, blockhouses, terraces, etc.
Read more
January 19, 2016
Color fashion through generations.
As part of its 150th anniversary celebrations, Sherwin Williams has created a special collection of color trends over the years. With a long history, the company invites you to look back and look at the past decades. Browsing by decade allows you to learn about the preferences of the time and look at the colors that were popular at that time from existing palettes and historical color collections.
Read more
November 19, 2013
What Cover The Earth stands for on the Sherwin Williams trademark
The Sherwin-Williams group is made up of many brands owned by the company. Trademarks offer the widest range of branded paints, industrial coatings, supplies, equipment and flooring.
Read more
November 15, 2013
WoodScapes Impregnation for wooden houses. Enhances the natural beauty of wood.
Bring out the natural beauty of your home with WoodScapes™ by Sherwin Williams, a weatherproof, translucent wood finish.
WoodScapes provides a durable finish, rich appearance, and deep penetration that will keep your home beautiful for years to come. Easy to apply without smudges.
Read more
Leave your number and we will call you back
| ||||||||||||||||||||||||
Read more...
| |||||||
| | |||||||
| | |||||||
| Upcoming design events | |||||||
| Flea Market Antiques and Vintage Fair, January 26-29, 2023 RosBuild 2023 - international exhibition of building, finishing materials and technologies, February 28-March 3, 2023 YugBuild - exhibition of finishing and building materials, March 1-4, 2023 Antiques - St. 
| |||||||
