What color is trending


9 brilliant color trends for 2023

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Trends in color are heavily influenced by the current state of the world. So in a time of rising inflation, global wars and climate crisis, it’s no surprise we’re seeing a collective yearning for escapism and angst expressed through color.

This year, expect to see a strong divide between nostalgic, calming color palettes and dark, dystopian color schemes. Calming and positive color palettes give us much needed escapism and optimism, while darker dystopian colors tackle the current political and economic landscape head-on with grit.

The 2023 color trends are all about light and shade, offering us an opportunity for self-expression on the far ends of the spectrum. So whether you’re in the optimism camp or in the pessimism (or dare we say realist) school of thought, this year’s color trends have got you covered.

Here are the top 9 color trends for 2023:


  1. ’70s color scheme
  2. Acidic hues
  3. Silver chrome
  4. Ecstatic colors
  5. Millennial kitsch
  6. Warm Mediterranean
  7. Dark sci-fi tones
  8. Undersaturated earth tones
  9. Pantone’s color of the year: Viva Magenta

1. ’70s color scheme


Designers are looking back to the calm and cool color palette of the ’70s for inspiration with earthy browns, avocado greens, mustard yellows and harvest golds taking their turn in the spotlight. Think hazy California sunsets, Paul Thomas Anderson’s Licorice Pizza and the wardrobes of Fleetwood Mac.

By Kamilla Oblakova By Pau Pixzel

As well as creating a sense of blissful nostalgia for a simpler time, its earthy hues help ground us by creating a feeling of comfort, familiarity and approachability, a few things we all need during these uncertain times.

By am.mantilla2156via Drink Sound
It’s time to relax. The ’70s aesthetic reflects our want for calm, cool colors and a simpler time, which has leaped to design to let people know that the product they are looking at is approachable and familiar.

- Justin Hamra, Art Director at 99designs by Vista

via Jo Cutri Studiovia Jo Cutri Studiovia shawnscott.studio

2. Acidic hues


The acidic color scheme isn’t just bright, sharp colors, it’s about colors that hurt your eyes (in the most aesthetically pleasing way, of course). This trend is rooted in science, taking inspiration from testing acidic substances. The more acidic a substance, the brighter the color gets.

By Birdmetry StudioBy NL Design

Totally opposite to the soft aesthetics of the ’70s color trend, these arresting and striking colors grab your attention. If standing out in the crowd is in your brief, the acidic color palette is most definitely your answer.

By Nadya Nadya By Yevhen Genome
I love how this color trend is in sharp contrast with the softer, earthtone-based color schemes we’ve grown accustomed to seeing in recent years. These super-saturated tones are attention grabbing and fun.

- Elly Brady, Creative Manager at Vista

By Jordan Hughes via Dribbble

3. Silver chrome


Similar to the graphic design trend of acid graphics, the silver chrome color trend fits perfectly within the bracket of moodiness and dark unease.

By Nadya Nadya By Nadya Nadya

This trend is all about subverting the status quo with its distorted, melted metallic look. The shade of silver can range from a dark or dull tone to a shiny silver metal. This color trend fits in with adjacent styles like acid graphics and anti-design because it’s less about beauty for beauty’s sake, and more about stirring anti-establishment expression and pushing back on norms.

By Retrofume.By Studio FridhBy ​​Ian DouglasBy Anut Bigger

4. Ecstatic colors


It’s easy to get overwhelmed in today’s economical and political landscape, and you only need to read the news to feel an instant hit of despair. It’s therefore important that while we actively fight for a better world, we also inject some light into the shade. These ecstatic colors do exactly that with their vibrant and highly-saturated hues.

By Nadya Nadya

Ecstatic colors are bright and bold, which create a confident, fearless impression that gets your attention. Because these colors are joyful and happy, they also give off a youthful and playful energy. In all the doom and gloom in the world, these colors break through and give us a glimmer of hope as we look ahead.

By Good EnergyBy Pepper Pack Design
With our visual attention more valuable than ever, being bold, bright and ecstatic is taking over.

- Justin Hamra, Art Director at 99designs by Vista

By gianni88

5. Millennial kitsch


The millennial kitsch color trend takes inspiration from the late 1990s to mid-2000s, when brands marketed to teenage girls with ornate, playful aesthetics in cheerful colors like blue, pink, yellow and green.

By Human . via BehanceBy basement studio and REVOLT via Behance

For some, these colors remind us of a simpler time when we weren’t so attached to the internet, a fond memory of childhood or a connection with something familiar. And for others, it symbolizes optimism and hope for the future, as younger generations find power in expression through bright, energizing colors.

By Horseshoe DesignBy Kisa Design
The colors are light, yet they’re so dynamic. Using colors in line with this trend will communicate a kind of lightheartedness and youthfulness that many audiences still crave today.

- Anna Dzhulii, Marketing Design Lead at VistaCreate

By Dilyana H

6. Warm Mediterranean


The beauty of the warm Mediterranean color palette is that it taps into a desire for escapism and travel in a post-COVID world. The dusty reds, pink and gray clay tones give a nod to that island on your holiday bucket list, and that beautiful ceramic studio in Mallorca you’ve been dying to visit.

By EFLBy 《•cakamura•》

The soft and gentle tones of the Mediterranean color trend leave you feeling relaxed and calm, just as if you were enjoying a holiday somewhere warm.

By BojaBy IleanaP
Warm Mediterranean hues are a direct juxtaposition to some of the color trends this year, but that’s what makes this trend so appealing. The soothing, muted hues reinforce a calmness that is needed at a time when everyone is going for bold colors to stand out.

- Anna Dzhulii, Marketing Design Lead at VistaCreate

By goopanic

7. Dark sci-fi tones


Dark sci-fi tones offer us something a lot more serious and almost sinister. The essence of the dark sci-fi color trend is that it holds up a mirror to the darker side of today’s world, a world consumed by technological advancements that seem to entrap us rather than liberate us. This darker color trend reflects darker times.

By OrangeCrush

These sci-fi hues give us a bold and striking palette that draws the viewer into another world. While most colors are darker shades, like dark browns, blues and grays, using a brighter color like blue, yellow or red can add a dramatic contrast to the darkness. Overall, this color trend has a moodiness to it that allows us to reflect on these darker times, as we contemplate rumblings of revolution and anti-establishment sentiments.

By ✅archerwarrior™By Yevhen GenomeBy Mila.

8. Undersaturated earth tones


The colors of understated earth tones take inspiration from nature and the great outdoors. Think earthy browns, light greens, gentle yellows and soft blues that are set against harmonious and soft off-white paper tones.

By Wooden HorseBy Ludibes

This particular color palette provides us with a soft and comforting energy that helps bring down the energy from the chaos and busyness from day to day life. Visually, these colors are gentle on our eyes. And they remind us to take a moment to slow down. These colors work great for sustainable packaging design and baby product branding.

By ✦ᎪᏞᎥᏟᎥᎪ✦By identity pulse
As a nature lover, my comfort zone always aligns with earth tones. They offer such a nice visual break from everything trying to grab our attention and can remind us to take some time to slow down and unwind

- Elly Brady, Creative Manager at Vista

By Ivan Mesaros via dribbble.com

9. Pantone’s color of the year: Viva Magenta


To complete our trends is Pantone’s Color of the Year Viva Magenta, a brave and resilient hue that’s paving the way for an optimistic future. It comes as we relearn life after a pandemic, explore a new age of technology, and tackle a rising sentiment of unrest and angst from economic instability, global wars and climate change.

via PantoneBy VectoruXBy DolphinArt
It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint

- Pantone

Though the darker tones in Viva Magenta might remind us of the doom and gloom, many look to the brightness in the color. The lighter shades are vibrant and energetic tones that shine through for many to find inspiration, optimism and escapism, a theme that has also emerged in our 2023 design trends. “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint,” according to the Pantone website, “an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

The color evokes the feeling of limitless expression, experimentation and exploration that encourages a rebellious spirit, as we take brave and bold steps to build a better world.

By BojaBy Jose Antonio Varela
The rebellious spirit of Viva Magenta aligns with the design trends we see for 2023, such as Punk Revival. People are feeling empowered to rail against failing systems in the search for something new and fresh.

- Imogen Hill, Senior Art Director at 99designs by Vista

By Sveta Kozinova and Mark Alex via Behance

Express yourself with the top color trends of 2023


The color trends of 2023 are all about finding light and shade in today’s world, whether that’s using color schemes from another time to escape, embracing bright colors for a positive outlook or immersing in dark hues as a reflection of darker times. Just as you express yourself with what you choose to wear, these color trends give you space for expression.

Through expression in colors, we’re able to find relief or a way to navigate through the chaos of life. Though color alone can’t solve all the world’s problems, they challenge us to reflect and give us a glimmer of hope as we look ahead.

Need some color in your life?
Let our designers add a pop of color into a unique design just for you.

Get a design

9 brilliant color trends for 2023

Logos, websites & more…

Logos, websites, book covers & more…

Get a design

Trends in color are heavily influenced by the current state of the world. So in a time of rising inflation, global wars and climate crisis, it’s no surprise we’re seeing a collective yearning for escapism and angst expressed through color.

This year, expect to see a strong divide between nostalgic, calming color palettes and dark, dystopian color schemes. Calming and positive color palettes give us much needed escapism and optimism, while darker dystopian colors tackle the current political and economic landscape head-on with grit.

The 2023 color trends are all about light and shade, offering us an opportunity for self-expression on the far ends of the spectrum. So whether you’re in the optimism camp or in the pessimism (or dare we say realist) school of thought, this year’s color trends have got you covered.

Here are the top 9 color trends for 2023:


  1. ’70s color scheme
  2. Acidic hues
  3. Silver chrome
  4. Ecstatic colors
  5. Millennial kitsch
  6. Warm Mediterranean
  7. Dark sci-fi tones
  8. Undersaturated earth tones
  9. Pantone’s color of the year: Viva Magenta

1. ’70s color scheme


Designers are looking back to the calm and cool color palette of the ’70s for inspiration with earthy browns, avocado greens, mustard yellows and harvest golds taking their turn in the spotlight. Think hazy California sunsets, Paul Thomas Anderson’s Licorice Pizza and the wardrobes of Fleetwood Mac.

By Kamilla Oblakova By Pau Pixzel

As well as creating a sense of blissful nostalgia for a simpler time, its earthy hues help ground us by creating a feeling of comfort, familiarity and approachability, a few things we all need during these uncertain times.

By am.mantilla2156via Drink Sound
It’s time to relax. The ’70s aesthetic reflects our want for calm, cool colors and a simpler time, which has leaped to design to let people know that the product they are looking at is approachable and familiar.

- Justin Hamra, Art Director at 99designs by Vista

via Jo Cutri Studiovia Jo Cutri Studiovia shawnscott.studio

2. Acidic hues


The acidic color scheme isn’t just bright, sharp colors, it’s about colors that hurt your eyes (in the most aesthetically pleasing way, of course). This trend is rooted in science, taking inspiration from testing acidic substances. The more acidic a substance, the brighter the color gets.

By Birdmetry StudioBy NL Design

Totally opposite to the soft aesthetics of the ’70s color trend, these arresting and striking colors grab your attention. If standing out in the crowd is in your brief, the acidic color palette is most definitely your answer.

By Nadya Nadya By Yevhen Genome
I love how this color trend is in sharp contrast with the softer, earthtone-based color schemes we’ve grown accustomed to seeing in recent years. These super-saturated tones are attention grabbing and fun.

- Elly Brady, Creative Manager at Vista

By Jordan Hughes via Dribbble

3. Silver chrome


Similar to the graphic design trend of acid graphics, the silver chrome color trend fits perfectly within the bracket of moodiness and dark unease.

By Nadya Nadya By Nadya Nadya

This trend is all about subverting the status quo with its distorted, melted metallic look. The shade of silver can range from a dark or dull tone to a shiny silver metal. This color trend fits in with adjacent styles like acid graphics and anti-design because it’s less about beauty for beauty’s sake, and more about stirring anti-establishment expression and pushing back on norms.

By Retrofume.By Studio FridhBy ​​Ian DouglasBy Anut Bigger

4. Ecstatic colors


It’s easy to get overwhelmed in today’s economical and political landscape, and you only need to read the news to feel an instant hit of despair. It’s therefore important that while we actively fight for a better world, we also inject some light into the shade. These ecstatic colors do exactly that with their vibrant and highly-saturated hues.

By Nadya Nadya

Ecstatic colors are bright and bold, which create a confident, fearless impression that gets your attention. Because these colors are joyful and happy, they also give off a youthful and playful energy. In all the doom and gloom in the world, these colors break through and give us a glimmer of hope as we look ahead.

By Good EnergyBy Pepper Pack Design
With our visual attention more valuable than ever, being bold, bright and ecstatic is taking over.

- Justin Hamra, Art Director at 99designs by Vista

By gianni88

5. Millennial kitsch


The millennial kitsch color trend takes inspiration from the late 1990s to mid-2000s, when brands marketed to teenage girls with ornate, playful aesthetics in cheerful colors like blue, pink, yellow and green.

By Human . via BehanceBy basement studio and REVOLT via Behance

For some, these colors remind us of a simpler time when we weren’t so attached to the internet, a fond memory of childhood or a connection with something familiar. And for others, it symbolizes optimism and hope for the future, as younger generations find power in expression through bright, energizing colors.

By Horseshoe DesignBy Kisa Design
The colors are light, yet they’re so dynamic. Using colors in line with this trend will communicate a kind of lightheartedness and youthfulness that many audiences still crave today.

- Anna Dzhulii, Marketing Design Lead at VistaCreate

By Dilyana H

6. Warm Mediterranean


The beauty of the warm Mediterranean color palette is that it taps into a desire for escapism and travel in a post-COVID world. The dusty reds, pink and gray clay tones give a nod to that island on your holiday bucket list, and that beautiful ceramic studio in Mallorca you’ve been dying to visit.

By EFLBy 《•cakamura•》

The soft and gentle tones of the Mediterranean color trend leave you feeling relaxed and calm, just as if you were enjoying a holiday somewhere warm.

By BojaBy IleanaP
Warm Mediterranean hues are a direct juxtaposition to some of the color trends this year, but that’s what makes this trend so appealing. The soothing, muted hues reinforce a calmness that is needed at a time when everyone is going for bold colors to stand out.

- Anna Dzhulii, Marketing Design Lead at VistaCreate

By goopanic

7. Dark sci-fi tones


Dark sci-fi tones offer us something a lot more serious and almost sinister. The essence of the dark sci-fi color trend is that it holds up a mirror to the darker side of today’s world, a world consumed by technological advancements that seem to entrap us rather than liberate us. This darker color trend reflects darker times.

By OrangeCrush

These sci-fi hues give us a bold and striking palette that draws the viewer into another world. While most colors are darker shades, like dark browns, blues and grays, using a brighter color like blue, yellow or red can add a dramatic contrast to the darkness. Overall, this color trend has a moodiness to it that allows us to reflect on these darker times, as we contemplate rumblings of revolution and anti-establishment sentiments.

By ✅archerwarrior™By Yevhen GenomeBy Mila.

8. Undersaturated earth tones


The colors of understated earth tones take inspiration from nature and the great outdoors. Think earthy browns, light greens, gentle yellows and soft blues that are set against harmonious and soft off-white paper tones.

By Wooden HorseBy Ludibes

This particular color palette provides us with a soft and comforting energy that helps bring down the energy from the chaos and busyness from day to day life. Visually, these colors are gentle on our eyes. And they remind us to take a moment to slow down. These colors work great for sustainable packaging design and baby product branding.

By ✦ᎪᏞᎥᏟᎥᎪ✦By identity pulse
As a nature lover, my comfort zone always aligns with earth tones. They offer such a nice visual break from everything trying to grab our attention and can remind us to take some time to slow down and unwind

- Elly Brady, Creative Manager at Vista

By Ivan Mesaros via dribbble.com

9. Pantone’s color of the year: Viva Magenta


To complete our trends is Pantone’s Color of the Year Viva Magenta, a brave and resilient hue that’s paving the way for an optimistic future. It comes as we relearn life after a pandemic, explore a new age of technology, and tackle a rising sentiment of unrest and angst from economic instability, global wars and climate change.

via PantoneBy VectoruXBy DolphinArt
It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint

- Pantone

Though the darker tones in Viva Magenta might remind us of the doom and gloom, many look to the brightness in the color. The lighter shades are vibrant and energetic tones that shine through for many to find inspiration, optimism and escapism, a theme that has also emerged in our 2023 design trends. “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint,” according to the Pantone website, “an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

The color evokes the feeling of limitless expression, experimentation and exploration that encourages a rebellious spirit, as we take brave and bold steps to build a better world.

By BojaBy Jose Antonio Varela
The rebellious spirit of Viva Magenta aligns with the design trends we see for 2023, such as Punk Revival. People are feeling empowered to rail against failing systems in the search for something new and fresh.

- Imogen Hill, Senior Art Director at 99designs by Vista

By Sveta Kozinova and Mark Alex via Behance

Express yourself with the top color trends of 2023


The color trends of 2023 are all about finding light and shade in today’s world, whether that’s using color schemes from another time to escape, embracing bright colors for a positive outlook or immersing in dark hues as a reflection of darker times. Just as you express yourself with what you choose to wear, these color trends give you space for expression.

Through expression in colors, we’re able to find relief or a way to navigate through the chaos of life. Though color alone can’t solve all the world’s problems, they challenge us to reflect and give us a glimmer of hope as we look ahead.

Need some color in your life?
Let our designers add a pop of color into a unique design just for you.

Get a design

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Analysis of fashionable colors for the autumn-winter 2022-2023 season from stylist

.

Ekaterina Malyarova

Content

Every year, special agencies and companies analyze consumer behavior and predict which fashion trends will become popular. Stylists, designers and fashion designers are guided by these forecasts, and on their basis they create something that in the future will respond to the audience's request to the maximum.

Pantone Color Institute, the world leader in the field of color and color, presented its vision of color trends for the autumn-winter 2022-2023 season. Using Pantone's own color system, we have identified shades that will become popular all over the world. Let's get to know these colors soon!

Fashion palette New York fall-winter 2022-2023


Traditionally, two palettes were presented - New York and London, each of which consists of ten bright trendy shades and five basic ones.

According to Pantone, New York's palette reflects our conflicting aspirations as we continue to move forward in today's unpredictable world.

People always need a positive attitude and confidence in the future. This is especially true in these difficult times. Emotion will be a key driving force in marketing, and color will provide an uplifting and hopeful feeling.

“As we move forward in an environment filled with controversy, the fall/winter season palette allows consumers to seamlessly move between a range of contrasting hues and spontaneously express their inner moods that change every day.” , said Leatrice Iceman, executive director of the Pantone Color Institute.

Let's see what these shades are.

PANTONE 18-1552 Lava Falls

Leading the fashion palette is Lava Falls. Since ancient times, red has been the color of enthusiasm and energy. That is why it is intuitively chosen by those who have an active life position.

Lava Falls is a warm shade of red with a subtle yellow-orange undertone. It's not overly flashy, but rather slightly subdued, which makes Lava Falls a pleasure to look at.

On the catwalks, this shade most often appeared in evening dresses, trouser suits and long coats. Please note: fashion trends are now gravitating towards the classics, so do not experiment too much - choose clothes in the Lava Falls shade with a minimum of provocative details.

Prabal Gurung, Huishan Zhang, Raf Simons FW 2022-2023

Christian Cowan, David Koma, Carolina Herrera FW 2022-2023

PANTONE 14-0851 Samoan Sun

Experts consider yellow to be an important color for the coming season, and more specifically, its shade of Samoan Sun (Samoan Sun). It will play a key role in the fall-winter 2022-2023 season, adding a sense of vivacity and warmth.

Samoan Sun is associated with the warm colors of exotic fruits, but more delicate, such as banana peel. Samoan Sun is meant to remind us of our connection with nature, the quality of natural products and the preservation of agriculture for future generations.

Samoan Sun appears in the autumn-winter collections of designers both in elegant evening dresses and in everyday wardrobe: coats, down jackets, suits and knitwear. Also, this positive connotation will be used in household products, personal care products, etc.

Givenchy, Proenza Schouler, Max Mara FW 2022-2023

Eudon Choi, Michael Kors Collection, Jil Sander FW 2022-2023

PANTONE 16-1358 Orange Tiger

Pantone experts rely on bright shades that will definitely brighten up gloomy autumn days. Orange combines the temperaments of yellow and red, which, when combined with each other, remove sharp corners and edges, and add versatility and accessibility.

So, I present to you the shade Orange Tiger (Orange Tiger). In many ways, its presence in the palette is explained as a tribute to the symbol of 2022 - the Tiger. The energy of this fashionable shade is felt almost on the physical level, it truly has a touch of audacity and fearless energy of a striped predator.

Just like the Lava Falls, the Orange Tiger will be indispensable for creating stylish total looks. Moreover, even in winter, they will look appropriate, uplifting and helping to tune in to a creative wave.

Nehera, Dolce & Gabbana, Michael Kors Collection FW 2022-2023

Ester Manas, Victor Glemaud, Bibhu Mohapatra FW 2022-2023

PANTONE 17-2624 Rose Violet 9002 9002 9017 Pantone's pink palette includes a shade that deserves special attention - Rose Violet (Pink-Purple). If you look closely, he is like the twin brother of Fuchsia, just as bright and saturated.

The off-season Rose Violet blends perfectly with the gems that nature gives us. The inspiration for its creation was the exotic flora, its long flowering and its special aroma.

Rose Violet excels on shiny, metallic and reflective surfaces, as well as beauty products, digital marketing, social media and consumer engagement.

Rose Violet should be used to create contrast and dynamics. It will become a bright key element of the autumn-winter season and will be essential for decor. This shade is a favorite for creating hedonistic looks, especially when using metallic textures.

Very intense, bold and uncompromising - in autumn and winter, Rose Violet performs almost exclusively as a soloist, in contrast to the summer collections, where it was combined with other colors. It is found mainly in the company of business suits, outerwear and glamorous evening dresses.

Jason Wu Collection, Dolce & Gabbana, Prada FW 2022-2023

Huishan Zhang, Lanvin, Undercover FW 2022-2023

PANTONE 18-6024 Amazon

Those who miss the greenery in the autumn-winter period will be pleased to see the beautiful shade of Amazon (Amazon) in the trendy palette.

Amazon is a rich, deep shade of green that remains popular no matter the season. It has a very good visual effect, reminiscent of the color of the fertile forests of the Amazon, full of life and energy.

Juicy Natural Amazon is the hottest thing right now as consumers seek to balance their mental and physical health. In addition, it has been proven that people dressed in green clothes look fresh and youthful.

With its enduring appeal, this shade can be used in many areas. The balancing nature of Amazon also makes it an ideal color for makeup, beauty and wellness products.

Elie Saab, Zimmermann, Burberry Fall/Winter 2022-2023

Luisa Spagnoli, Jason Wu Collection, Windsor Fall/Winter 2022-2023

PANTONE 14-2806 Nosegay (Bouquet)

Nosegay (Nosegay)

Nosegay (Nosegay)

shade for the autumn-winter season, as it is more associated with spring and summer. Despite this, in the fashion palette, he takes pride of place. In recent years, pink has become popular in the fashion industry, and Nosegay represents people's hope for the world and symbolizes the meaning of a new life.

In essence, Nosegay is a soft, delicate and touching pink, which, at a glance, envelops it with a light floral aroma. Therefore, according to forecasts, it will become a win-win choice for romantic natures. But designers recommend breaking stereotypes and using this shade of pink even for business looks.

St. John, Emporio Armani, Mach&Mach F/W 2022-2023

Burberry, Emilia Wickstead, Carolina Herrera F/W 2022-2023

PANTONE 14-4618 Waterspout

Waterspout has become a hugely influential color trend for fall winter 2022-2023. A vibrant shade reminiscent of turquoise that can be easily used in everything from eyeliner to interior design.

A mixture of blue and green, Waterspout evokes the beauty of the ocean. Waterspout has invigorating, cooling and soothing properties. He looks optimistic and life-affirming, youthful and sporty.

Waterspout is a shade that inspires communication and creativity and is a great stress reliever.

Coperni, Tia Adeola, Staud F/W 2022-2023

Roksanda, Givenchy, Tom Ford F/W 2022-2023

PANTONE 18-1148 Caramel Café widely used in clothing. Many women believe that he is too conservative, and can even age, add age. In fact, if you choose the right shade, brown can reflect a soft temperament and lightness. These are the qualities that Caramel Café possesses from the fashion palette of the season.

A little sweeter than regular coffee and therefore a little lighter than the other coffee tones of this season, Caramel Café is a subtle, delicious and delicious brown that seduces.

The use of multiple layers and materials of different texture enhances this effect. Cashmere, wool, leather and knitwear in Caramel Café are simply stunning.

Zimmermann, no. 21, Fendi fall-winter 2022-2023

Max Mara, Victor Glemaud, Toga fall-winter 2022-2023

PANTONE 19-4127 Midnight

Sometimes it seems like when the rest of the world is asleep, the most interesting things start to happen. Midnight, one of Pantone's fall/winter 2022-2023 color trends, is described as "a hypnotic blue reminiscent of the evening sky."

Midnight is a fresh alternative to navy blue that adds a bit of dynamism to what is still largely considered a base shade. Midnight - artistic, watercolor, it looks like the blue of the fog, blue with gray notes, a bit retro. Its calming properties best convey the melancholy atmosphere of autumn. Mysterious, with a share of mysticism, the Midnight shade will look interesting on textured materials (velvet, suede, fur).

Hermès, Tory Burch, Christian Siriano F/W 2022-2023

Supriya Lele, Badgley Mischka, Akris F/W 2022-2023

PANTONE 18-0625 Martini Olive

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more one shade of green in the autumn-winter palette, although more versatile than the Amazon. Martini Olive fascinates with its versatility. It is a combination of rich and varied tones, it seems like it has a herbarium scent, the deep beauty of autumn foliage, the soft color of the essence after pressing the herb, and much more.

A conservative olive green with low saturation can be called the color of restrained temperament and aristocratic luxury. A bit of a gray undertone in it is soothing, relaxing and brings a comfortable and differentiated retro feel to the look.

This plays on the craving of society for reliability and stability. And given the resurgence of all things old school and military style, the name of this trendy shade alone will win over a lot of fans.

Proenza Schouler, Marcel Ostertag, Gucci fall-winter 2022-2023

Etro, Prada, Tory Burch Fall-Winter 2022-2023

Basic palette Fall-Winter 2022-2023

Experts predict that this fall and winter, consumers will pay attention to soothing, natural tones. Each of the five key colors chosen by Pantone has a timeless appeal - it's nature's rebirth and its precious treasures.

PANTONE 12-0602 Arctic Wolf

While on the hunt, Arctic Wolf embraced the "Scandinavian fashionista" aesthetic that has been trending all over social media over the past couple of years. Tactile white with a soft creamy undertone is a great alternative to pastels and the ubiquitous nude shades that many might already be bored with.

Arctic Wolf is thin and delicate, but still original. He loves the company of clothes with a simple and concise cut: cocoon coats, minimalist jackets and A-line skirts. Looks no less impressive on knitted sets. PANTONE 12-0813 Autumn Blonde It is reminiscent of the best things of the fall/winter season, such as swirling steam from a freshly baked cake, barely toasted marshmallows, and foam on the surface of a latte.

A woman in the Autumn Blonde style is delicate and refined, she does not hide her attractiveness behind oversized silhouettes, but emphasizes it with smooth lines of fitted styles.

Lanvin, Versace, Victor Glemaud Fall/Winter 2022-2023

PANTONE 19-4105 Polar Night

Inspired by the cosmos, the blue-black shade of Polar Night reveals new horizons. Deep and mysterious, it makes you fall in love with yourself. No wonder many designers actively used it in the autumn-winter 2022-2023 season, demonstrating outerwear, evening dresses and business suits in the Polar Night shade on the catwalks.

Zimmermann, Tory Burch, Supriya Lele Fall/Winter 2022-2023

PANTONE 17-0210 Loden Frost

Loden is a dense, short-pile wool fabric that has proven to be uniquely warm. Just what you need for the cold autumn-winter season, right?

Loden Frost may not seem like a typical fall/winter palette, but consider a hot cup of matcha green tea for a soothing and rejuvenating touch.

This shade also resembles frost on the leaves

Consider the images from the catwalks:

Victoria Beckham, Hermès, Ester Manas fall-winter 2022-2023

PANTONE 16-3917 Chiseled Stone (Turned Stone)

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In the case of the weather, there should always be a little gray in the palette. “Grey builds confidence,” say the stylists. This neutral color makes you feel more confident.

Cool and cool Chiseled Stone is a smoky grey. There is a certain level of comfort in familiar shades like Chiseled Stone. He demonstrates a quiet silent strength, which is sometimes so lacking in the inhabitants of bustling metropolitan areas.

Christian Dior, Michael Kors Collection, Victoria Beckham Fall/Winter 2022-2023

London Fall/Winter 2022-2023 Fashion Palette

London Fall/Winter 2022-2023 Palette supports our need for care and tactility as well as in a calm and restorative space, satisfying our desire for comfort. At the same time, it illustrates our need to break free from limitations and embrace the joy of life with super-bright hues that express energy that boosts vitality and optimism.

“Looking to the future, we see two paths that, although quite different, are inevitably interconnected.

This intense dichotomy is evident in our color choices for Fall/Winter 2022-2023, where we see bold and daring colors served up in exaggerated accents that reflect our desire to embrace life with full vigor, merging with a variety of neutral and natural tones, which embody a sense of calm and restraint and satisfy our need for harmony and balance.” (c) Leatrice Iceman, Executive Director of the Pantone Color Institute.

Conclusion

A gloomy economic outlook may see consumers see storm clouds overhead, but designers' fall/winter choice is significantly sunnier and brighter. Not about to let the heaviness of the world seep into their palettes, designers are turning to mood-changing shades like Lava Falls, Samoan Sun, Orange Tiger, Rose Violet, Amazon and more.

As inspiring as these shades (and their names) are, some of this fall and winter's leading colors are derived from the popular colors of recent seasons and can easily be paired with more neutral tones such as Arctic Wolf, Autumn Blonde, Polar Night and Loden Frost, which are among the season's best base hues.


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