Black friday toaster deal


Best Cyber Monday toaster deals 2021: Breville, Dualit, De'Longhi and more

GoodTo newsletter

Sign up to the GoodTo Newsletter. You can unsubscribe at any time. For more information about how to do this, and how we hold your data, please see our privacy policy

Thank you for signing up to . You will receive a verification email shortly.

There was a problem. Please refresh the page and try again.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

From Amazon to Robert Dyas, we've rounded up the best Cyber Monday toaster deals and discounts for 2021 including some popular kitchen appliance brands.

This year's Cyber Monday toaster deals include brands such as Breville, Russell Hobbs, Swan, Bosch, and more from a variety of retailers including Wayfair, The Range, and Argos.

Buying a toaster during Cyber Monday is a great way to save some money. And with this year’s global supply issues we suggest buying sooner rather than later – especially if you're looking for a specific Christmas present or birthday gift.

So whether you're on a tight budget looking for a £20 toaster or hoping to save a few pounds on your favorite toaster brand, here are the best Cyber Monday toaster deals for 2021.

Plus have a look at these Cyber Monday coffee machine deals and Cyber Monday bread maker deals if you're looking to update your current kitchen appliances.

Best Cyber Monday toaster deals – at a glance

Best Cyber Monday toaster deals 2021

De'Longhi Icona Vintage 4 slot toaster - blue £81.99 £69.70 (SAVE: £12.29) | Amazon
Get 15% off this retro-style toaster from trusted brand De'Longhi. Toasting up to four bread slices at once, this toaster comes with variable browning control and variable width slots - so you can ensure you get the perfect piece of toast every time.

Russell Hobbs White High Gloss Four Slice Toaster £49.99 £44.45 (SAVE: £5.54) | Amazon
Another great toaster offer from Amazon, this modern, white toaster from Russell Hobbs is currently on sale. As with most reliable Russell Hobbs products, this toaster comes with a 2 year guarantee - plus an extra year when you register the product online.

Chefman 2-slice, Pop-up, Stainless Steel Toaster £24. 99 £19.25 (SAVE £5.74) | Amazon
The Chefman 2-slice Pop-up Toaster has a modern look with a classic, brushed stainless-steel exterior giving your worktops a timeless upgrade.

Breville VTT476 Impressions 4-Slice Toaster £79.99 £34.99 (SAVE £45) | Amazon
Save a massive 56% on this Breville toaster. This impressive toaster includes defrost, reheat, and mid-cycle functions. We love the overall modern look of this toaster too.

Russell Hobbs Buckingham 20750 4 Slice Toaster £59 £43 (SAVE £16) | Robert Dyas
This stainless steel toaster will take pride of place on your kitchen counter. Voted 4.6 stars out of 5 on Robert Dyas, this toaster includes faster toasting technology.

Bosch TAT3A0133G Village Collection Toaster £29.99 £25 (SAVE £4.99) | Amazon
If you're looking for a bargain buy this is it. Priced at just £25, this toaster by Bosch has a simple 2-slice design. The wide slots are ideal for a variety of bread sizes.

Swan ST34020YELN 4 Slice Retro Toaster -Yellow £69.99 £59.99 (SAVE £10) | Robert Dyas
This retro toaster not only does its job perfectly, but it also looks impressive too with a vibrant yellow design. This toaster comes with 6 browning settings and high-lift function.

Dualit Classic 2 Slice Vario Toaster £154.99 £122.99 (SAVE £32) | Amazon
Easy to clean, extra-wide slots of a variety of bread sizes, mechanical timer, defrost function, and a sleek stainless steel finish, what more could you want? Save 21% on this toaster.

Haden 183774 Cotswold 1960W 4-Slice Toaster - Sage £59.99 £44.99 (SAVE £15) | Robert Dyas
Save £15 off this toaster at Robert Dyas. This easy-to-clean toaster from Haden has a removable crumb tray. As well as cord storage for simple storage and not forgetting adjustable toasting control.

Russell Hobbs 18781 Dorchester 2-Slice Toaster -Red £41.99 £20.99 (SAVE £21) | Robert Dyas
Voted 4 stars out of 5, this Russell Hobbs toaster toasts two slices of bread at the same time. We just love the colour and stainless steel finish. Free click & collect available.

Haden 189707 Cotswold 1960W 2-Slice Toaster - Putty £39.99 £29.99 (SAVE £10) | Robert Dyas
Get a tenner off this modern-style 2-slice toaster by Haden. This toaster has a removable crumb tray, adjustable toating gauge, and comes with a 2-year guarantee.

Kenwood Elegancy TFP10.AOBK 4-Slice Toaster £59.99 £39.99 (SAVE £20) | Currys
Save a massive £20 off this Kenwood toaster. This 4-slice toaster has a defrost function, extra-wide slots for thicker slices of bread, and a high-light eject.

LOGIK L02TSS17 2-Slice Toaster - stainless steel £29.99 £14.99 (SAVE £15) | Currys
Voted 4.5 stars by over 300 Currys customers, this LOGIK toaster has a simple yet modern design. With a variety of functions including defrost and reheat, it's well worth the money.

Breville Obliq VTT973 4-slice toaster £79.99 £37.99 (SAVE £42) | Currys
Save a whopping £42 off this popular Breville toaster during Cyber Monday. This toaster looks the part and has a great range of functions too. Offer available in different colours too.

De'Longhi Icona Metallics CTOT4003.GY 4-Slice Toaster £99.99 £49 (SAVE £50.99) | Robert Dyas
Exclusive to Currys, this De'Longhi 4-slice toaster can defrost, reheat, and even toast bagels. We love the design of this model. Great £50.99 savings too.

Breville Matte White Toaster £39.99 £24.99 (SAVE £15) | TKMaxx
This wipeable toaster has a variable browning function and an extra high lift feature. Save 15% off this matt white toaster. Available for free delivery.

Swan 4 Slice Nordic Toaster - Nordic Blue £64.99 £49.99 (SAVE £15) | The Range
This retro-style toaster will certainly look the part on your kitchen counter. This toaster is eligible for free delivery. It features six-time settings and non-slip rubber feet.

Argyle 4 Slice Toaster by Daewoo £69.99 £34.99 (SAVE £35) | Wayfair
Available in grey, black, and white this toaster has a cool-touch exterior, timer, auto shutoff as well toasting 4 slices of bread in one go. Free delivery available.

Tower Infinity 4 Slice Stainless Steel Toaster £89.99 £40.97 (SAVE £49.02) | Wayfair
Save a massive 54% off this modern, stainless steel, sleek finished toaster. This 4 slot toaster has a removable crumb tray making it easy to clean. Free delivery available.

Best Cyber Monday toaster and kettle sets

Tower AOBUNDLE005 Kettle and Toaster set £109.99 £89 (SAVE £20) | AO.com
With 4.9 stars by AO.com customers, this set is a true winner. Plus it doesn't just include a sleek, modern toaster and kettle, it comes with tea, coffee and sugar canisters too.

Swan Nordic STP2091BLUN Kettle and Toaster set £109.99 £99 (SAVE £10) | AO.com
Swan Nordic set includes a 4-slice toaster and 7-cup kettle. A stylish-looking pair with a retro, sea blue finish. Both would certainly look the part on your kitchen counter.

Swan Retro STP7041CN Kettle and Toaster set - Cream £99.99 £75 (SAVE £24) | AO.com
Save £24 on this toaster and kettle set from Swan. Buying as a set means each item costs £37.50. Saving you an average of £3 compared to buying a Swan Retro toaster and kettle individually.

Where can you find the best Cyber Monday toaster deals?

The majority of sales can be found online from retail sites such as Amazon, John Lewis, AO.com, Robert Dyas, and many more.

Make sure you shop around and compare prices across all retailers so you get the best deal out there for your toaster. It's a great idea to choose a brand or model that you're interested in first and then look on as many websites as you can to compare Cyber Monday deals and discounts.

Credit: Canva

Best value toasters for Cyber Monday 2021

If you're looking for a cheap toaster that will do the job without a hefty price tag attached, then brands like John Lewis are a great place to look. John Lewis ANYDAY 2-slice toaster , priced at just £25, is a great option if you're on a budget. Not only does it look the part, with a sleek black finish, but it also toasts bread perfectly.

http://www.youtube.com/watch?v=7N8F1Z9HR3g

The best inexpensive toasters for sale in the UK are also ones from household names such as Kenwood and Breville. They are reliable but don't have any of the extras that tend to up the price. The Kenwood True TTP210 Toaster priced at £39.99 is popular, as is the Breville Impressions four-slice toaster , currently £34.99 on a Cyber Monday deal.

However, Cyber Monday toaster deals mean that you might be able to afford some of the best toasters on the market at a much more affordable price. Stay tuned and check back in here to see the best Cyber Monday toaster deals 2021 as the date approaches.

What are the best toaster brands in 2021?

Breville is a popular brand that we saw plenty of Cyber Monday deals on last year and expect to see the same this year. Breville toasters are known for their sleek, stainless-steel look. They come in both 2 and 4 slice toasters. You can also choose from a variety of different colours too from matte green to blush pink. Our favourite model for this year is the Breville Lustra 4-Slice Toaster with High Lift priced at just £34.99 from Amazon.

A photo posted by on

When buying any small kitchen appliance, you can't go wrong with KitchenAid, especially when it comes to the best Cyber Monday KitchenAid deals . Despite being most famous for their mixers, KitchenAid also makes great, reliable toasters. The only problem is, they don't come cheap, which is why it's a good choice to look during the Cyber Monday sales for a brand bargain.

One of the most popular models, the Classic KitchenAid 2-Slot Toaster for example is currently on sale on Amazon. Usually £89, Amazon is selling this KitchenAid toaster for just £77.30 - that's 13% less than its usual retail price.

Other good toaster brands on sale in the UK include models by Russell Hobbs, Dualit, Bosch, and Smeg. Toasters from these brands are tried and tested breakfast heroes and will satisfy even the fussiest of bread connoisseurs.

What were the best Cyber Monday toaster deals in 2020?

Brands from Russell Hobbs to De'Longhi were discounted on Cyber Monday last year. Breville was another brand that stood above the rest and had some incredible discounts and savings.

Russell Hobbs Emma Bridgewater Toast & Marmalade 4-Slice Toaster - £79.99 £59.99 (SAVE £20) | Curry's
Emma Bridgewater's enduringly popular designs have been brightening up kitchens for decades and this fun yet stylish toaster does just that. Comes with 4 extra-wide slots and a de-frost function.

Russell Hobbs 26063 Honeycomb 2 Slice Toaster £24.99 £19.99 (SAVE: £5) | Argos
This textured toaster is a stylish addition to any kitchen, and you can even buy the matching kettle too! It's available in three colours: grey, white or black.

De'Longhi CTJ4003 Brillante 4 Slice Toaster £64.99 £39.99 (SAVE: £25) | Argos
There's a huge saving on this De'Longhi toaster, as you can save £25 on Cyber Monday! It makes four slices at once and has six different toast settings.

Jessica Dady is Senior Content Editor at Goodto.com and has over 10 years of experience as a digital journalist, specialising in all things food, recipes, and SEO. From the best food hampers to cookbooks, from the best cake stands to baking sets, Jessica has a wealth of knowledge when it comes to must-have food products. A passionate baker, she spends much of her time creating celebration cakes for friends and family - particularly for her two lucky children.

15+ Best Toaster Black Friday Deals (2022)

Best Toaster Black Friday 2022 and Cyber Monday Deals & Sale: Toasters are an important kitchen appliance, especially for those that have busy mornings and less time to generate breakfast. The relevant toaster will provide delicious bread toast within a couple of minutes and without a lot of mess. Essentially, there are 3 types of toasters — pop-up, conveyor belt, and toaster ovens. However, pop-up toasters are more popular.

During this Black Friday & Cyber Monday Sales, you can buy many things at the best discounts. You can easily save around 60% OFF. I have chosen some Toaster Black Friday & Cyber Monday Sale & Deals 2022 for you. No doubt about the fact that using a toaster in your kitchen arouses your efficacy manifold. You don’t have to care for the bread onto a regular pan to get baked.

Just toss it in the toaster and let it pop up mechanically. The multitasking appliances are the very best. Hence, in order to possess the very best toaster, then you need to ensure that every bread piece is equally cooked with no over-brown in color or excessively dark. With this article on, Best Black Friday & Cyber Monday Toaster Deals & Sales 2022 we have provided an overview of the great deals on Toaster. I have come up with the top 20 best Black Friday & Cyber Monday Toaster deals which will help you save a lot on your new Toaster.

The output made by the very best toaster signifies its efficiency. For example, some of the toasters enable you to bake two slices of bread at a time while others might let you toast to 4 bread in one shot. The overall settings of the toast maker appliance ought to be user-friendly. Only with a minimal setting, you must find the crispiest bread every morning. Below is a list of the best Toaster Black Friday 2022 and Cyber Monday Deals.

Best Toaster Black Friday Deals

1

Hamilton Beach 2-Slice Extra-Wide Slot Toaster with Shade Selector, Toast Boost, Cool Wall, Auto...

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

2

Nostalgia HDT600AQ Pop Up Hot Dog Toaster, 2 Dog & Bun, Aqua

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

3

AmazonBasics 2 Slice Extra Wide Slot Toaster - Black

Buy From Amazon. com Amazon.com

Buy From Amazon.com

Amazon.com

4

Cuisinart CPT-180 Metal Classic 4-Slice toaster, Brushed Stainless

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

5

Black and Decker TO1313SBD 4-Slice Toaster Oven

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

6

Toaster 2 Slice, Retro Small Toaster with Bagel, Cancel, Defrost Function, Extra Wide Slot. ..

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

7

Nostalgia HDT600COKE Coca-Cola Pop-Up 2 Hot Dog and Bun Toaster, With Mini Tongs, Works With...

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

8

Oster 2-Slice Toaster, Metallic Grey (TSSTTRJBG1)

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

9

Toasters 2 Slice Retro Stainless Steel Toasters with Bagel, Cancel, Defrost Function and 6 Bread. ..

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

10

Dash DVTS501AQ Toaster, 2 Slice, Aqua

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

11

KitchenAid KMT4115SX Stainless Steel Toaster, Brushed Stainless Steel

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

12

IKICH Toaster 2 Long Slot, Toaster 4 Slice Stainless Steel, Warming Rack, 6 Browning Settings,. ..

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

13

Hamilton Beach 2 Slice Extra Wide Slot Toaster with Shade Selector, Toast Boost, Auto Shutoff,...

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

14

BLACK+DECKER 4-Slice Toaster, Extra-Wide, Black, TR1410BD

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

15

Hamilton Beach Stainless Steel 2 Slice Extra Wide Toaster with Shade Selector, Toast Boost,. ..

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

16

Elite Gourmet ECT-3100 Maxi-Matic 4 Slice Long Toaster with Extra Wide 1.5" Slot for Bread,...

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

17

Chefman 2-Slice Pop-Up Stainless Steel Toaster w/ 7 Shade Settings, Extra Wide Slots for Toasting...

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

18

BLACK+DECKER 2-Slice Extra Wide Slot Toaster, Classic Oval, Black with Stainless Steel Accents,. ..

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

19

Cuisinart CPT-320P1 Compact Stainless 2-Slice Toaster, Brushed Stainless

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

20

BLACK+DECKER 4-Slice Toaster, Stainless Steel, T4030

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

21

Breville BTA820XL Die-Cast 2-Slice Smart Toaster, Brushed Stainless Steel

Buy From Amazon. com Amazon.com

Buy From Amazon.com

Amazon.com

22

Cuisinart CPT-160CS 2-Slice Metal Classic Toaster, Copper Stainless Steel

Buy From Amazon.com Amazon.com

Buy From Amazon.com

Amazon.com

Hamilton Beach 2 Slice Toaster | Model# 22614Z

Hamilton Beach 2 Slice Toaster | Model# 22614Z

Buy From Walmart.com

Walmart.com

BLACK+DECKER 4-Slice Toaster with Extra-Wide Slots, Black/Silver, TR1478BD

BLACK+DECKER 4-Slice Toaster with Extra-Wide Slots, Black/Silver, TR1478BD

$29. 96

Buy From Walmart.com

Walmart.com

Hamilton Beach 2 Slice Extra-Wide Slot Toaster Chrome | Model# 22794

Hamilton Beach 2 Slice Extra-Wide Slot Toaster Chrome | Model# 22794

12,990,317,100,651,999,232.00

Buy From Walmart.com

Walmart.com

BLACK+DECKER 2-Slice Extra Wide Slot Toaster, Black/Silver, TR1278B

BLACK+DECKER 2-Slice Extra Wide Slot Toaster, Black/Silver, TR1278B

$19.96

Buy From Walmart.com

Walmart.com

Nostalgia HDT600 Hot Dog Toaster, Retro Red

Nostalgia HDT600 Hot Dog Toaster, Retro Red

$24.99

Buy From Walmart.com

Walmart.com

Farberware Stainless Steel Dual Control Digital 4 Slice Toaster

Farberware Stainless Steel Dual Control Digital 4 Slice Toaster

16,219,176,741,109,999,616. 00

Buy From Walmart.com

Walmart.com

Hamilton Beach Toastation 2-in-1 2 Slice Toaster & Oven In Red | Model# 22703

Hamilton Beach Toastation 2-in-1 2 Slice Toaster & Oven In Red | Model# 22703

Buy From Walmart.com

Walmart.com

If you are planning to buy a new Toaster then this is the best time for you, you will get in the best Black Friday & Cyber Monday sale. You can always look for suitable Best Black Friday ads to get complete information on the latest deals and discounts on the Toasters from different brands including the ones listed above. Above is a list of the best Toaster Black Friday Sale 2022 and Cyber Monday Deals.

With this article on, Best Black Friday & Cyber Monday Toaster Deals & Sales 2022 we have provided an overview of the great deals on Toasters. Amazon is amongst the most prominent and most trustworthy online shopping sites worldwide.

More Deals

Black Friday Deals List

Black Friday in M ​​Video 2021: when, discounts on hair dryers, toasters, blenders and toothbrushes - November 2021 - November 26, 2021

Maxim Samartsev

Share

Comments

Black Friday is a great opportunity to update your home appliances. Especially for you, we have collected the most profitable products of this category in M.Video. When shopping, do not forget to use the Letishops service: with its help, you will not only spend money profitably, but also get a huge cashback.

Philips HR2545/00 hand blender. Price — 2.799 (no discount — 5.699)

The immersion blender is convenient to use and will be extremely useful in the preparation of soups, salads, pancake dough, minced meat, various desserts and many other dishes. With the help of a special triangular nozzle, you can quickly and efficiently grind any food. And for especially hard products, a turbo mode is specially provided.

shop.philips.com

The wavy bottom of the immersion nozzle helps keep your surroundings clean and clean.

Tefal Sense Toaster TT693110 Price - 2.999 (no discount - 3.999)

This toaster has a chic design and will become a real decoration of your kitchen. For all its visual appeal, it is also very functional: you can choose 7 degrees of toasting bread - from light golden to the most crispy.

Unlike older models, the Tefal toaster does not have sharp sounds that signal the preparation of toast. And the main buttons are highlighted with a special backlight, which allows you to see which mode is active even in complete darkness. In case of overheating, the automatic shutdown function is activated, with the help of which the probability of damage to the device is minimized.

shop.tefal.ru

Most importantly, the body of the toaster does not heat up, so even if you accidentally touch it during operation, you will not be burned.

Tefal Motion Dry HV5700. Price — 1.199 (without discount — 2.999)

A hair dryer is an irreplaceable thing in every home. And this model is ideal for daily use and hair care. Tefal Motion Dry HV5700 has two airflow speeds and three temperature settings, which will allow you to choose the best option for the device.

www.mvideo.ru

The thin nozzle-concentrator included in the kit allows you to direct the air flow to each strand and will make drying better. Also, this hair dryer is very easy to clean: the removable grid allows you to clean the device without any problems and thus extend its service life.

Electric grill Moulinex Minute grill GC208832 Price - 4.999 (no discount - 6.999)

This electric grill is perfect for home use. With it, you can fry meat, vegetables, fish, sandwiches and more. This model has two operating modes: open (increases the working area) and closed (contributes to faster and better roasting). And the non-stick coating will ensure that the ingredients used do not stick to the work surface.

shop.moulinex.ru

Redmond SkyKettle RK-M216S electric kettle. Price — 2.399 (without discount — 3.999)

This electric kettle is a real miracle of modern technology. This model allows not only to boil water, but also to heat it to the required temperature - from 40 to 100 degrees. And you can turn the device on and off without even getting out of bed: for this, you need to install a special application on your smartphone.

redmond.company

Hair dryer Rowenta Signature Pro AC CV7812F0. Price — 1.999 (no discount - 4.999)

This hair dryer is equipped with a professional motor that ensures durability and the highest quality of the device. Thanks to this, it is suitable for use in professional salons and creating hairstyles of absolutely any complexity.

www.mvideo.ru

A special loop for hanging on a hook and a long cable make it even more convenient and comfortable to use.

Redmond RK-G200S electric kettle. Price — 2.499 (no discount - 4.599)

Redmond RK-G200S also has the function of remote access and remote control. With it, you can make water less hard and rid it of harmful impurities - just select the long boil mode.

www.mvideo.ru

One of the distinguishing features of this electric kettle is its glass flask, which can shimmer in different colors. While preparing dinner, you can turn on "Disco Tea" - the backlight will flash to the beat of the music you turn on, and the "Night Light" function will turn the kettle into a night lamp.

Redmond RMC-M224S multicooker. Price — 3.299 (without discount — 5.999)

This multicooker is Redmond's flagship model and one of the most popular on the market. It is equipped with the latest technology: using the Ready for Sky application, you can control the cooking process remotely.

www.mvideo.ru

The device contains about 11 programs - soup, porridge, pilaf, stew, yogurt and many others. You just need to put the necessary ingredients, and the multicooker will do the rest for you.

Philips Sonicare 2 Series Gum Health HX6231/01 Electric Toothbrush. Price - 2.499 (without discount - 5.799)

Technology has reached such a simple-looking object as a toothbrush. Philips Sonicare 2 Series Gum Health has a built-in Quadpacer timer that counts exactly 2 minutes (that's how long it takes to effectively brush your teeth), and every 30 seconds the brush emits a characteristic beep so that you move on to brushing the next area of ​​\u200b\u200bthe oral cavity.

www.shop.philips.ru

The kit also includes several nozzles with medium hard bristles, which do not have a traumatic effect on the gums and mucous membranes.

Electric meat grinder Moulinex HV1 ME106832 Price — 3.499 (without discount — 6.999)

A huge plus of this meat grinder is its compactness. It has a relatively small size, so you can find a place to store it in the kitchen without any problems. The device is able to cope with meat of any hardness and, thanks to a power of 1400 W, produces 1.7 kg of minced meat per minute.

www.mvideo.ru

Healthy lifestyle channel with life hacks, diets, exercises in telegram! Subscribe

Does Black Friday deceive us? Dealing with a marketer

November 27, 2019 at 16:53 Let's figure it out

The last week of November is marked by the main sale of the year - Black Friday. This is the time of wild discounts, incredible offers and rash purchases. Most of them are made impulsively, and a little later, when the excitement subsides, it turns out that they were not needed at all.

A marketer, on condition of anonymity, told whether Black Friday really offers huge discounts, or is it all one big hoax.

90% of the goods that are sold on Black Friday can be bought cheaper on other days

Black Friday, Cyber ​​Monday and so on - pure marketing. Another ploy to lure buyers into supposedly big discounts. Moreover, the trick is outdated, because now it practically does not work: from year to year, interest in such sales is fading. Not only here, but also in the West. Only in Russia they never received proper development, but they quickly earned a bad reputation.

Small stores and even large chains often deceive the consumer by overpricing first and then “discounting” to the previous price. Such discounts are called artificial or false. As a result, you and I do not receive any benefit, and sometimes we even overpay.

This is where the psychological aspect kicks in and the herd mentality kicks in — the crossed-out price tags act as a trigger, and general insanity encourages impulsive purchases. When you see a good discount on a smartphone, you are unlikely to go to Yandex.Market to look at its average market value, because you only think about how to manage to buy it. And in vain.

Just the other day I read how the British consumer protection organization found out that almost 90% of the goods that are sold with discounts on Black Friday can be bought cheaper during the year. And this is about Europe, where discounts are really high, because retail chains there are the most marginal, which allows sellers to reduce the price tag even for new items.

Everyone is trying to lure customers with discounts

In Russia, retail does not feel so comfortable, so even a 30% reduction in the cost of goods leads to losses. Big discounts up to 90% does exist, but it is usually an illiquid and obsolete product that simply no one will buy at any other time. There is always some kind of "non-moving", which sooner or later needs to be somehow disposed of.

Of course, there are exceptions when they really give a big discount on something good and of high quality, but this is again a cold calculation - in this way, entrepreneurs try to increase traffic and sell something else at the expense of one “tasty” offer.

Now everyone is trying to lure customers with discounts - but this will not surprise anyone. Arranging an off-season sale or some kind of one-time promotions is normal, constantly playing on this and fitting into such events like Black Friday is not.

You need to be able to make a product attractive without promising huge benefits, sometimes it is enough to successfully place it on the trading floor or set up targeted advertising on Instagram [*] . It is better to form unique offers that no one else has.

We don't have real sales

In Kemerovo, I never went to sales during Black Friday. First, because we don't have real sales. And, secondly, I always remember how a large electronics chain was one of the first to stage a similar action about ten years ago - and buyers took out the doors in the truest sense of the word.

I don't really understand why pushing and trying to get through first into the store, because, as I said, most of the discounts are artificial. Plus, it’s traumatic: for sure, we all watched videos on YouTube, as in the USA people trample each other in the fight for a toaster. In addition, the necessary goods can always be found on the Internet and ordered there.

Of course, like everyone else, I love discounts. Sometimes I take something in supermarkets at “red” price tags, track sales of my favorite brands, or wait for seasonal sales. These are just those successful examples when there really is a discount.

If this is electronics, then often before the release of a new model of something (for example, a smartphone), the old version can be snatched at a tasty price - because retailers just need to clear the shelves, and they are well aware that without discounts and great offers, outdated option will not be needed.


Learn more