Best selling benjamin moore
15 Top Selling Benjamin Moore Paint Colors
Home + Decor
These shades are sure to inspire your next room makeover
By Katherine McGrath and Gabriela Ulloa
Whether you're looking for a quick fix or a dramatic overhaul, a fresh coat of paint will undoubtedly change the entire tone of a room. There are infinite possibilities, thanks to a never ending selection of Benjamin Moore paint colors of course, but our homes' hues tend to tap into the zeitgeist and follow trends accordingly. It's a good thing that an annual list of dreamy Benjamin Moore shades is here to help. Designers are getting more creative than ever, choosing entire palettes as opposed to single shades for rooms by painting both the walls and ceiling different colors, which is a look that we love but can be exhausting to achieve.
Each year Benjamin Moore releases their best-sellers and colors of the year, which are often delightfully fun and surprising. 2017's was no exception, showcasing a fabulous lineup of Benjamin Moore paint colors: Shadow 2117-30, a rich, eggplant purple that adds just the right amount of mystery. Of the shade, Benjamin Moore's creative director Ellen O'Neill said: “It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-gray of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
For those who may find the shade too daring and exotic to devote an entire room to, O'Neill offered: "It’s all about the proportion. You could use Shadow over the mantel with a neutral color on the rest of the walls. Or it would be gorgeous as a trim." Shadow is a dramatic departure from the Benjamin Moore's 2016 shade, Simply White. Just as the name declares, this Benjamin Moore paint color is a no-nonsense, minimalist white that "is a warm white, and felt to us the cleanest and the most versatile.
It looked fresh with a warm palette or a cool palette," she said.
Choosing the right shade for your room can be tough with the limitless options and wide variety of Benjamin Moore paint colors. Shadow and Simply White are great choices, but if royal purple or soft white aren't your thing, we've asked the experts at Benjamin Moore for their top 10 best-selling paint colors of 2017 to inspire your next room makeover.
Dinner Party AF-300
Dinner Party, AF-300, Courtesy of Benjamin Moore
Dinner Party is a rich marsala red that feels romantic and warm. This Benjamin Moore paint color is ideal for a kitchen or dining room, with purple undertones that give it that luscious burgundy red shade.
Pink Damask OC-72
Pink Damask, OC-72, Courtesy of Benjamin Moore
Pink Damask is a pale pink paint color with just a touch of blush. A perfect neutral fit for a bedroom or powder room, this ballet-slipper pink looks best when paired with other rosy elements that bring out its sweet side.
Peach Parfait 2175-70
Peach Parfait, 2175-70, Courtesy of Benjamin Moore
Peach Parfait is a soft shade that reminds us of creamsicles and peach pie. It's one of Benjamin Moore's several versatile paint colors that brings warmth and can work well in any room in your home.
Rich Cream 2153-60
Rich Cream, 2153-60, Courtesy of Benjamin Moore
Most Popular
According to experts at Benjamin Moore: "An indispensable neutral, this rich shade is reminiscent of sweet almond crème custard. Choose it to infuse any space with understated style."
Guilford Green HC-116
Guilford Green, HC-116, Courtesy of Benjamin Moore
Guilford Green features soothing moss-green tones that would fit in both traditional and contemporary settings.
Palladian Blue HC-144
Palladian Blue, HC-144, Courtesy of Benjamin Moore
According to experts at Benjamin Moore: "All is calm and relaxed with this soft, airy blue that combines the blue of the sky with a touch of mother–of–pearl.
"
Lily Lavender 2071-60
Lily Lavender, 2071-60, Courtesy of Benjamin Moore
Most Popular
According to experts at Benjamin Moore: "Two beloved flowers provide the color inspiration for this lighter mid-tone purple. Softened with a touch of gray, this shade is fanciful and feminine."
Wrought Iron 2124-10
Wrought Iron, 2124-10, Courtesy of Benjamin Moore
Wrought Iron is a moody, chalky gray Benjamin Moore paint color that has been on-trend as of late. Pair it with white trim and gold accents or with a pop of color.
Revere Pewter HC-172
Revere Pewter, HC-172, Courtesy of Benjamin Moore
According to experts at Benjamin Moore: "A light gray with warm undertones, this classic shade creates a unifying look that calms and restores. A great transitional color, it's perfect for an open floor plan."
Shaker Beige HC-45
Shaker Beige, HC-45, Courtesy of Benjamin Moore
Most Popular
According to experts at Benjamin Moore: "This inviting mid-toned tan evokes the elements of a lazy beach hideaway—smooth sand, burnished driftwood, a woven sun hat the color of café au lait.
"
White Dove OC-17
White Dove, OC-17, Courtesy of Benjamin Moore
According to experts at Benjamin Moore: "Unerring style defines this classic, softly shaded white. Light and luminous, it is a favorite choice for moldings and trim."
Hunter Green, 2041-10, Courtesy of Benjamin Moore
This rich hunter green color by Benjamin Moore will bring a much desired warmth into any home.
Pashmina, AF-100, Courtesy of Benjamin Moore
Most Popular
Pashmina offers an escape from typical beige and gray shades. This Benjamin Moore paint color blends the two color families together to create a seamless shade.
Metropolitan, AF-690, Courtesy of Benjamin Moore
Metropolitan, Benjamin Moore's 2019 color of the year, is a "stylish gray with cool undertones," according to experts at Benjamin Moore. This shade is sure to bring sophistication to any room in your home.
Hale Navy, HC-154, Courtesy of Benjamin Moore
Dubbed a "timeless classic" by experts at Benjamin Moore, Hale Navy is a luxurious shade that will set the tone for any space.
Balboa Mist, OC-27, Courtesy of Benjamin Moore
This Benjamin Moore paint color, straight from the Off-White Color Collection brings tranquil tones of white and serves as a beautifully neutral backdrop.
Explorebenjamin moorecolorshadepaintbest sellers
Read MoreMost Popular Benjamin Moore Paint Colors
A couple years ago, I shared the most popular Benjamin Moore paint colors according to Benjamin Moore. It’s past time for me to update the best selling colors list and I’m excited to finally be updating the list of colors today!
Benjamin Moore Dragon’s Breath via Maple Leaves & Sycamore TreesOver the last year, Benjamin Moore stopped updating their best selling paint color section on their site, which has really been frustrating. However, just this last week, they finally updated it (probably for the new year) and it’s always so interesting to me to see what Benjamin Moore’s best selling and most popular colors are.
While I’m not one to choose a paint color simply because it’s popular or trending, but I always keep up with the colors that make the best sellers because a paint color has to be both beautiful and dependable to outsell the rest of the hundreds of Benjamin Moore colors. This is also one of the tools that I use when looking for new colors to put on my radar for my clients and for the blog.
So are you curious? Let’s jump into some of the colors!
Most Popular Benjamin Moore BluesBenjamin Moore really has some of the most beautiful shades of blues out of all the paint companies. Smoke and Hale Navy are two all-star colors that have been on the best selling list for years because these colors are just amazing and consistently look good in a variety of lighting situations.
Benjamin Moore Smoke is a light paler blue that is so airy in a space. We used Smoke in a recent client project in a boys room and it looks so beautiful.
Benjamin Moore SmokeI first came across Benjamin Moore Smoke 6-7 years ago when I saw this gorgeous space.
Van Courtland Blue has also been a popular blue for years and I especially love it on cabinetry! In fact, Stephanie Gamble Interiors recently painted these laundry room cabinets with Van Courtland Blue and it’s absolutely a gorgeous color in this space.
Benjamin Moore Van Courtland BlueI would venture to guess that the most popular Benjamin Moore blue is Hale Navy. Hale Navy is the perfect dark navy and a huge favorite with designers, builders and home owners alike because it always looks so beautiful! Nothing comes close to comparing in my opinion to Hale Navy.
Benjamin Moore Hale Navy
Benjamin Moore Hale Navy via Sealy Design
Most Popular Grays
I’m not surprised by the grays listed as Benjamin Moore best sellers because these are all the very best and very dependable shades of Benjamin Moore grays.
Collingwood is a new color for me that I wasn’t familiar with but I fell in love with the color a few months ago when touring this modern French home during the Salt Lake City Parade of Homes.
Collingwood is just slightly warmer than a traditional balanced warm gray. No yellow, just slight warmth. I really loved it in person but keep in mind, this home was flooded with lots of natural light!
Benjamin Moore Collingwood
Stonington has been somewhat popular over the last couple of years but this is the first time I think I have seen it on the best sellers list. Stonington is a deeper (more pigmentation) warm gray than Gray Owl. However, it is a finicky gray and can go very cool in certain lighting situations.
Benjamin Moore StoningtonBenjamin Moore Stonington
No surprise seeing Gray Owl and Edgecomb Gray on this list.
These are two all-star warm grays that are continuously best sellers for years because they are such great colors and dependable.
Edgecomb Gray is a very light warm gray that I love and use a lot. In fact, I highlighted Edgecomb Gray on Color Spotlight here last year and shared lots of spaces painted in this versatile color.
Gray Owl is probably the most popular warm gray right now for Benjamin Moore. If it’s not #1, I’m sure it’s a close 2nd.
Benjamin Moore Gray OwlMost Popular Benjamin Moore Greens
Many of the Benjamin Moore most popular greens are actually green/blue/grays, which is no surprise to me. Next to white and gray, these beautiful shades of green/blue/grays are the biggest trend in color right now. I would venture to guess that Woodlawn Blue (which is actually categorized by Benjamin Moore as a green) is Benjamin Moore’s most popular green because I see it used so frequently with designers, builders and home owners.
It’s one of my favorite colors as well!
Benjamin Moore Wythe Blue is another green/blue/gray that has been very popular for as long as I have been blogging! It’s another great color.
Benjamin Moore Wythe Blue via Suburban B’sCoincidentally, I noticed in the 2018 paint color forecasts from the paint manufacturers that green was a big predicted color trend in 2018. I think we will be moving more into muted greens like very soft sages but still with that hint of blue/gray undertone.
On a side-note, I was shocked to see that Benjamin Moore Wedgewood Gray was not on the list because it’s pretty much been on the list for years. It’s also one of the most popular and beautiful greens out there!
Benjamin Moore Wedgewood GrayI highlighted Wedgewood Gray on a Color Spotlight a couple months ago here if you want to see more spaces in this versatile and gorgeous color.
Most Popular Benjamin Moore Whites
There were very few surprises on this list as far as the most popular whites but I have to tell you, I am shocked that Benjamin Moore Decorator’s White is not included on the list! That has to be a mistake because Decorator’s White is probably one of the most popular paint colors on the planet. I’m going to just assume that that is a mistake and tell you that if you don’t already know about Decorator’s White, put it on your radar for sure!
Benjamin Moore Decorator’s WhiteNext to Sherwin Williams Repose Gray, Benjamin Moore Decorator’s White is on my list of “Go-To” colors and the color I recommend the most to my clients. It’s a fantastic cabinet, trim and interior door color. However, I primarily recommend Decorator’s White for cabinetry, trim and interior doors in spaces that do not have a lot of natural light because this white will instantly brighten a space and will not have any warm undertones at night or under artificial light.
Trim Color Benjamin Moore Decorator’s White and Wall Color Sherwin Williams Repose Gray
Benjamin Moore Simply White has really surged the last couple of years and it’s also become one of the most popular whites. However, I only recommend it in spaces with a lot of natural light because it does have very slight warmth to it.
Benjamin Moore Simply White via Studio McGee
Benjamin Moore Simply White
Choosing whites is very challenging but I have a very easy little trick that I use for instantly spotting undertones in white. You can read how I do it here.
There are a lot more popular Benjamin Moore colors that I did not go over today but if you want to see more of these colors, you can look through on the Benjamin Moore website.
Also, if you want to find out more what colors were forecasted for 2018 by the paint manufacturers, check out my 2018 Color Forecasts recap to find out more.
Thanks for stopping by today friends!
Cheers!
Cyndy
Benjamin Moore® Interior Paints
Aura® Waterborne Interior Eggshell Finish (524)
100% Super Premium quality acrylic interior paint with eggshell gloss.
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Aura® Waterborne Interior Matte Finish (522)
100% Super Premium Quality Acrylic Matte Wall Paint.
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Aura® Waterborne Interior Satin Finish (526)
100% Super Premium quality acrylic wall paint with a satin sheen.
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Aura® Waterborne Interior Semi-gloss Finish (528)
100% Super Premium Quality Acrylic Semi-Gloss Interior Paint.
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Aura® Bath & Spa Matte Finish (532)
Super Premium quality 100% acrylic matt paint specially formulated for wet areas.
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Aura® Grand Entrance® High Gloss (148)
Grand Entrance™ by Benjamin Moore is a premium high gloss enamel for interior and exterior doors and trim.
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Extender (518)
Premium quality water-based thinner for Benjamin Moore water-based paints.
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Regal® Select Waterborne Interior Flat Finish (547)
100% premium quality acrylic deep matte interior paint that is easy to apply. It has excellent hiding power, spatter resistance and coloring properties.
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Regal® Select Waterborne Interior Matte Finish (548)
100% premium quality acrylic matte wall paint that is easy to apply. It has excellent hiding power, spatter resistance and coloring properties.
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Regal® Select Waterborne Interior Eggshell Finish (549)
Premium quality 100% acrylic wall paint with an eggshell gloss that is easy to apply. It has excellent hiding power, spatter resistance and coloring properties.
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Regal® Select Waterborne Interior Pearl Finish (550)
A 100% premium quality acrylic interior paint with a pearly sheen that is easy to apply.
It has excellent hiding power, spatter resistance and coloring properties.
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Regal® Select Waterborne Interior Semi-Gloss Finish (551)
Premium quality 100% acrylic semi-gloss wall paint that is easy to apply. It has excellent hiding power, spatter resistance and coloring properties.
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Ben® Premium Interior Latex Flat (W625)
Matte interior acrylic latex paint. It has excellent tinting, application and spatter resistance properties.
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Ben® Premium Interior Latex Eggshell (W626)
Eggshell gloss interior latex paint. It has excellent tinting, application and spatter resistance properties.
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Ben® Premium Interior Latex Semi-Gloss (W627)
Acrylic-latex mixed semi-gloss interior paint.
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ECO SPEC® WB Silver Interior Latex Eggshell Finish (474)
A low odor, 100% zero VOC interior paint that forms a washable eggshell finish.
Eco Spec ® WB Silver contains a unique antimicrobial complex with micronized elemental silver (not nano-sized particles) that inhibits the growth of mold and mildew on the surface of the paint film.
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ECO SPEC® WB Silver Interior Latex Semi-Gloss Finish (476)
A 100% zero VOC, low odor acrylic wall paint that forms a washable semi-gloss finish. Eco Spec ® WB Silver contains a unique antimicrobial complex with micronized elemental silver (not nano-sized particles) that inhibits the growth of mold and mildew on the surface of the paint film.
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Eco Spec® WB Interior Latex Primer (N372)
100% acrylic latex primer for interior use, low odor, zero VOCs (Volatile Organic Compounds)
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Eco Spec® WB Interior Latex Flat Finish (N373)
A low odor, 100% acrylic latex matte finish with excellent tint and uniformity.
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Eco Spec® WB Interior Latex Eggshell Finish (N374)
100% acrylic latex coating with eggshell gloss, low odor and excellent tint and uniformity. 0484 )
An extremely durable, high performance, matt latex wall paint designed specifically for high traffic commercial environments.
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Ultra Spec® SCUFF-X Interior Eggshell Finish (0485)
Extremely durable eggshell latex interior paint with superior performance, designed specifically for high traffic commercial environments.
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Ultra Spec® SCUFF-X Interior Satin Finish (0486)
Extremely durable latex paint with a satin sheen and excellent performance, designed specifically for commercial environments with heavy use.
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Color Samples (127)
Eggshell Gloss Latex Coating Color Samples are designed to test the color in the room chosen for painting.
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Waterborne Ceiling Paint (508)
Waterborne Ceiling Paint is a premium quality acrylic deep matte paint designed for use on residential ceilings. Tinted in Benjamin Moore colors.
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Fresh Start® Multi-Purpose Latex (023)
Premium 100% acrylic interior and exterior primer specially formulated to cover the most difficult stains of colored chalk, graffiti.
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Fresh Start® High-Hiding All Purpose Primer (046)
Highest quality, all-purpose, high-hiding 100% acrylic primer for interior and exterior applications.
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ben® Chalkboard Paint (308)
Chalkboard effect paint (slate paint), available in any color, based on acrylic resin, turns virtually any surface into a chalkboard.
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MosBuild 2022 will bring together more than 800 participants at Crocus Expo building and finishing materials MosBuild 2022
MosBuild is a key platform in Russia and the CIS, which brings together manufacturers of building and finishing materials, heads of wholesale and retail companies and other industry experts.
Visitors will be able to find new suppliers, choose building and finishing materials for business from the widest range and agree on the most favorable terms of cooperation.
In 2022, MosBuild will become the largest construction exhibition in the world, bringing together more than 800 leading companies from 20 countries. After a 2-year break caused by the pandemic, more than 150 companies from China, as well as large representations of India and Turkey, will participate in the exhibition. Exhibitors will showcase not only the bestsellers and most sought-after products in their lineups, but also new products, innovations, sustainable products and the latest developments.
Companies such as Benjamin Moore, Tikkurila Color Studio, Palitra, Stenova TPK, Technolight, IVC, KERAMA MARAZZI, AM Group, Espoсada and many others will be represented among the leading market players.
Exposition of the exhibition
The exposition of the exhibition will be presented in 15 sections that cover all stages of building construction, finishing and decoration of premises:
- Building materials
- Construction equipment and tools
- Facades, roofing, gates
- Ceramic
- Stone
- Panels, moldings, moldings
- wallpapers
- Paints and decorative plasters
- Curtains, fabrics, blinds, cornices
- Window technology
- Doors and locks
- Floor coverings
- Plumbing
- Lighting and electrical products
- Kitchens and furniture
Business program
At critical stages of market development, personal communication and the opportunity to share experience in solving business problems become especially valuable.
As part of the business program MosBuild 2022, participants will discuss the most pressing and urgent problems of the industry.
Four content zones will work for the entire audience of the market: manufacturers and suppliers of goods, builders and DIY specialists, designers and architects. Visitors will be able to personally communicate with representatives of the largest companies, industry experts and opinion leaders.
On March 29, the exhibition will host the 10th anniversary DIY Forum on the theme
“New Era – New Reality”. Representatives of the largest companies in the industry, including VseInstrumenty.ru, STD Petrovich, Maksidom, Unitile, Cersanit, OZON and Avito services, will discuss issues of working in today's market, retaining customers, supplying goods and pricing policy.
The topics of discussion in the Architectural Lecture Hall will be changes in building codes in the near future, the design of unique buildings in the new reality, and much more.
Among the participants of the lecture program: Ignat Bushukhin (RBC-Nedvizhimost), Vladimir Plotkin (TPO Reserve), Amir Idiatulin (IND architects), Eric Valeev (IQ bureau), Sergey Trukhanov (T + T Architects), Maria Korneeva ( ABD architects), Artem Trofimov (VEKA Rus) and others.
New market realities and innovative technologies will also be discussed at
in the Workshop Zone. The events of the traditional MosBuild green block will take place here. On the first day, experts will discuss the prospects for the
ESG agenda in Russia, and on March 31, the Green Building 2022 conference will take place, where experts will talk about the prospects for green financing at a 20% interest rate and the future of international standards.
All 4 days of the exhibition, industry experts will be able to visit the Decorium special project, which combines the Textile, Paints, Decor, Wallpaper and lecture areas. The authors of the project are well-known Russian architects, artists and designers such as Eduard Eremchuk, Ekaterina Pyatitskaya, Gleb Skubachevsky, Daria Vasilkova, Uliana Khokhlova, Daria Kazantseva, Yulia Chebotar and Viktor Dembovsky.
