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21 Best Bathrobes for Women 2022

21 Best Bathrobes for Women 2022 | The Strategist

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Photo: Marcus McDonald

Photo: Marcus McDonald

Sure, a towel will do the trick, but there’s just something about putting on a bathrobe as a form of escapism. A plush terrycloth one can bring back the nostalgia of a faraway getaway, while lush silk can make the laziest Sunday afternoon feel decadent. To help you find the right one, we asked robe wearers, including spa owners and loungewear and lingerie designers, about the bathrobes they rely on.

Oftentimes, bathrobes will come in unisex sizing — with options listed as XS/S instead of the standard single lettering (XS, S, and so forth) — or just one size. It was important for us to include recommendations that come in a wide range of sizes overall.

Terrycloth is usually what comes to mind when one thinks of a bathrobe, and it’s easy to see why: It’s a subset of cotton that’s known to be thick and absorbent; the “terry” part refers to the way the fabric is looped (a waffle weave is another popular pattern). Here’s where it’s helpful to understand the intersection between robes and towels, as many brands use the same cotton for both. As Strategist writer Lauren Ro explains, there are three well-known cottons: Egyptian (soft and plush), Turkish (fast-drying), and Supima (similar to Egyptian but not as sumptuous). Although there are many merits to cotton — most of our experts cited it as their favorite — you’ll see that we tried to include a variety of materials for different routines and preferences. The material a robe is made of will ultimately determine how it functions and whether it meets your needs.

What makes choosing a bathrobe simultaneously delightful and difficult is all the styles out there. For every classic shawl-collar white robe from Frette, there’s a striped, Ferris Bueller-esque one courtesy of Dusen Dusen. The specs of each pick — like whether it features pockets — are noted below.

Some robes are known for their luxury — those marketed as hotel-quality tend to be more expensive — while others are famous for their value, as you can definitely find something perfectly plush on a budget. Our panelists recommended a range of robes at different price points, and each is designated as $ (under $100), $$ (under $150), or $$$ (over $150) to make it easier for you to shop.

Coyuchi Unisex Cloud Loom Organic Robe

$178

$178

Sizes: XS/S–L/XL | Material: Cotton | Design: Shawl collar, front pockets | Price: $$$

There was no runaway favorite when it came to deciding the “best overall” title, but thinking through which robe would work for most, the Coyuchi Cloud Loom robe won. Coyuchi has been on our radar for a while, as it’s the maker of very good linen and jersey sheets. The three-decade-old company took inspiration from its best-selling bath towels, which are lauded for their quick-drying power (former Strategist senior writer Karen Iorio Adelson confirms this in an ode to them), when designing this robe.

Coyuchi was cited repeatedly by our panelists; its Cloud Loom bathrobe earned two glowing reviews. Reshma Patel, founder of jewelry store Quiet Storms, says the robe lives up to its name: “It’s the dreamiest robe to put on post-shower or over PJs in the winter. ” Wellness coach Daphne Javitch agrees, adding that it doesn’t sacrifice weightiness for absorbency or vice versa — it doesn’t feel too plush as other thicker robes can. Another factor that brought this robe to the top: Coyuchi’s focus on sustainability.

$178 at Amazon

Buy

$178 at Nordstrom

Buy

Parachute Classic Turkish Cotton Robe

$109

Sizes: XS–3X | Material: Turkish cotton | Design: Shawl collar, front pockets | Price: $$

For a more affordable alternative, consider Parachute’s classic robe. It has a storied history — the robe had a waiting list of almost 2,000 people at its peak (Strategist readers have flocked to get it since then). Like the Coyuchi, this Parachute robe falls in the middle on the thickness scale. “It’s not the thickest robe I’ve ever tried, but it’s somehow the warmest,” says Heather Pearson, co-founder of vegan apparel company Dande and the Lion. Pearson describes the fit as perfect — with the right wrist and below-the-knees length to make it look almost custom-made. Yoga teacher Kate Posch considers it a stress-reliever, saying that the supersoft cotton surrounds you in a feel-good haze.

$109 at Parachute

Buy

Brooklinen Super-Plush Robe

$84

$99 now 15% off

$84

Sizes: XS–XL | Material: Turkish cotton | Design: Cuffed wide sleeves, side pockets | Price: $

If you’re a fluff fan, the Super-Plush Robe from Brooklinen has the Strategist seal of approval. I’ve gushed about it so much that I’ve convinced at least two people to buy it immediately after hearing my spiel. The robe feels so perfectly comfortable that I’ve been known to accidentally nod off in it after a particularly late shower. It’s a true bathrobe — I go straight from wearing it to lotioning up without needing a towel to wipe away leftover water. That’s not entirely surprising given that Brooklinen used its Super-Plush Bath Towels (which topped our best towels guide) as inspiration. You don’t just have to take my word for it: Blogger Hailey Rizzo of Feeling Good as Hail — who is a self-professed supporter of fluffy, fuzzy robes — considers this her winter robe; it makes her feel like she’s ready to jump into bed and watch movies all day.

$84 at Brooklinen

Buy

Madonna Inn Robe

$65

$65

Sizes: S/M–4XL | Material: Polyester fleece | Design: Embroidered logo on chest | Price: $

To start off: The Madonna Inn is named after construction magnate Alex Madonna, not that Madonna. The motel is known for its over-the-top, all-pink aesthetic, according to Strategist writer Katherine Gillespie. It was during a holiday there with a now ex-boyfriend that Gillespie became obsessed with this very robe, which is given out to all guests to use during their stay. “They’re made from fluffy, cotton-candy-colored polyester fleece,” Gillespie says, adding that the fabric has remained soft to the touch with a high-enough pile “that you can put the robe on straight out of the shower and dry off fairly instantly. ” Practicality aside, it’s also just something “grand and glamorous” to wear while swanning around her apartment — Gillespie feels like Jayne Mansfield in her “pink palace” whenever she wears hers. “Hotel-branded robes are a huge move in general, and this one is perhaps the silliest and least sexy one available — but a lot of fun,” she adds.

$65 at Madonna Inn

Buy

H by Frette Shawl Collar Bathrobe with Piping

$175

$175

Sizes: S–XL | Material: Cotton terry | Design: Piping, shawl collar, front pockets | Price: $$$

Luxury textiles label Frette was founded in the 19th century, and its high-end linens have been used at the Ritz-Carlton, St. Regis, and Soho House. The company makes the kinds of classic plush robes that swaddle — and cost a pretty penny. But if you choose H by Frette, the brand’s diffusion line, you can get the same five-star-hotel feel for less. With luxe piping along the collar, waist tie, and sleeves and across the shoulders, this bathrobe is just as lush as you’d imagine, according to Strategist associate editor Jenna Milliner-Waddell, who received it as a gift, but it doesn’t make her overheat like some others. “I mean, it’s Frette — so it’s hard not to feel like a rich bitch when you’ve got it on,” she says.

Snowe Classic Bathrobe

$100

$100

Sizes: XS–L | Material: Cotton terry | Design: Piping, shawl collar, front pockets | Price: $

Snowe’s bathrobe was popular among our panelists. It’s made from soft cotton terry that’s meant to be extra-quick-drying. Cyndi Ramirez-Fulton, founder of self-care center Chillhouse, owns two — in large part because “I hate when I wear a robe at a hotel that doesn’t actually dry me off; this one does.” Grace Lee, founder of bridesmaid-dress brand Birdy Grey, considers the robe an essential. She describes it as “spun of soft and fluffy terrycloth that feels hotel-level luxurious after a long shower.” Nikita Richardson, New York Times senior staff editor (and former Strategist writer), even calls it an investment in her “personal coziness.”

[Editors’ note: The Snowe robe is sold out in many sizes and colors right now, but you can sign up to receive a notification when it’s available again. ]

$100 at Snowe

Buy

Dusen Dusen Stripe Bathrobe

$138

$138

Sizes: XS–3X | Material: Cotton terry | Design: Contrasting stripe colorway, shawl collar, patch front pockets | Price: $$

You may have seen this infamous Dusen Dusen robe on many an influencer. Countless “get ready with me” videos later, I became convinced that I needed the carnival-tent-like number too. Though the robe might look a little frivolous, it takes its job of sopping up shower water seriously — it’s made from a cotton similar to the brand’s bath towels. I can dry off quickly without the bathrobe getting as soaked as a wet mop. It helps that it’s not as suffocatingly thick as other terrycloth robes I’ve tried.

$138 at Nordstrom

Buy

$132 at Coming Soon

Buy

Soho Home House Robe

$120

Sizes: One size | Material: Polyester | Design: Embroidered Soho House logo, hood | Price: $$

The title of “best hooded bathrobe” was more of a toss-up, but Soho Home ultimately won because its House Robe is made by Frette at a lower price point. The robe is the same one Soho House uses in its bedrooms and Cowshed spas — it even has the embroidered company logo. Leah Yari, co-founder of nail-polish brand Côte, first came across it at the Soho Farmhouse hotel in the U.K. “After a long day of travel, wrapping up in this fluffy cloud was my antidote to drizzly weather and jet lag,” Yari says. She describes it as “wonderfully snug.”

$120 at Soho Home

Buy

Matouk Cairo Robe

$275

$275

Sizes: XS–XL | Material: Cotton terry | Design: Piping (customizable), front pockets | Price: $$$

The Cairo Robe has the distinct honor of being the only robe on this list that you can get monogrammed. Greer Simpkins, designer of lingerie label Hello Beautiful, says that while most of her robes are secondhand, this one was definitely worth the splurge due to its craftsmanship and customization (there are multiple colors of piping available if you buy the robe in white, and if you order directly from Matouk, you can choose from a number of different monogram styles for an additional $21). It’s manufactured in Fall River, Massachusetts, and the cotton terry is made in Portugal. These details, according to Simpkins, help to justify the price — along with the fact that the fabric feels “truly lavish.”

$275 at Nordstrom

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$275 at Matouk

Buy

Bathen Stripe Robe in Daze

$145

$145

Size: One size | Material: Cotton | Design: Striped design, front pockets | Price: $$

If a classic bathrobe is a tad subdued for your taste, take a cue from Charlotte Palermino, co-founder of Nice Paper, who favors this colorful Bathen robe. “The stripes make me feel like I’m about to walk out onto my private veranda somewhere in the Riviera — not stress-listening to the news while I do my skin-care routine,” she says. Despite its light weight, the cotton is fast-drying — another draw for Palermino. “Most bathrobes are too heavy or feel like damp housecoats when I’m done with them,” she says, and the fabric is soft but never feels flimsy. I feel the same way about Bathen’s robe, which the brand sent to me for review. It’s much lighter than traditional terrycloth, made from a handwoven cotton that feels almost like a feather once on. Even though the material is best described as diaphanous, draping along curves, it hasn’t gotten too wrinkled from soaked-up water. (I’d also recommend hang-drying the robe after washing it to keep it in the best shape possible.)

Another bright robe that earned high praise is Block Shop’s Sidewinder Robe, which publicist Linlee Allen-Homs introduced us to. “I might not resemble David Hockney’s Beverly Hills Housewife,” she says, “but when I’m wearing this robe, standing in my 90210 garden, morning coffee in hand, I surely feel like one.”

$145 at Bathen

Buy

Coyuchi Solstice Organic Short Robe

$78

$78

Sizes: XS–L | Material: Cotton (jersey knit) | Design: Three-quarter box sleeves, collar band, hip pockets, knee-length | Price: $

While Jenefer Palmer, founder and formulator of OSEA Skincare, has many bathrobes in her rotation, the Solstice robe is tops. It’s breathable — especially compared to the other Coyuchi that took our top spot — and gets softer with every wash, Palmer says. The robe’s shorter length hits Palmer, who’s five-foot-three, at just the right height, she says, so she’s not “swimming in it.”

$78 at Coyuchi

Buy

$78 at Nordstrom

Buy

Lunya The Robe

$250

$250

Sizes: XS/S–L/XL | Material: Pima cotton, modal, elastane | Design: Attached belt, interior tie, draped collar | Price: $$$

Lunya’s airy robe doesn’t look like the others on our list. Athena Hewett, founder of skin-care line Monastery, points out that the robe’s blend of pima cotton (known for its smooth feel) and modal adds to its softness. But there’s some structure to it too. The robe comes with a belt to give it a cinched waist and has interior and exterior ties; once you put it on, you can rest assured it will stay in place, Hewett explains. She adds that it’s “sexy without being revealing.” It’s also a favorite of brand consultant Lexi Tawes, who previously told us that it’s “like wearing your favorite T-shirt” and its cell-phone-size pockets are a big draw.

$250 at Lunya

Buy

True & Co. Any Wear Robe

$128

$128

Sizes: XS/S–2X/3X | Material: Modal, cotton, elastane | Design: Dropped shoulders, shawl collar, front pockets | Price: $$

True & Co. makes bras and bralettes that have appeared all over our archives. So when the underwear start-up asked me if I wanted to try out its new Any Wear collection, I didn’t hesitate to say yes. I was most curious about its Any Wear Robe, which — because it was short and decidedly not plushy — was a contrast to the other robes I own (see the Brooklinen and Dusen Dusen above). I ended up really liking this little number. It’s remarkably soft, like you’re putting on your favorite well-worn sweatpants. I asked for the robe in a size up than I would probably order myself — a decision that definitely made a difference. The sleeves hit a little past my wrists, so I feel ultra-cozy. It doesn’t cling to my body, but it doesn’t look sloppy, either. It’s just the thing to throw on when I’m getting the mail (à la Tony Soprano) or playing homemaker as it’s not too precious to slip into while doing chores.

$128 at Nordstrom

Buy

Offhours Homecoat

$295

$295

Sizes: One size | Material: Cotton French terry (exterior), cotton jersey (interior) | Design: Quilting, patch pockets | Price: $$$

Offhours’ housecoat-slash-robe now officially beats the Matouk robe listed above as the most expensive robe on our list. It’s more of a wearable duvet for lounging than a true bathrobe. But since it has the Strategist seal of approval — Adelson called this robe a wearable five-pound blanket — we also feel comfortable designating it as one of the very best. The Homecoat’s one-inch thickness, with a fill made from recycled polyester quilting, feels more substantial than a cotton or silk robe, she explains. “Imagine somehow stuffing your coziest comforter into your favorite, lazy-day sweatshirt, and you’ll get a sense of what it feels like to lounge around in the Homecoat.” She adds that although it looks like “a cross between the Michelin Man and a very comfortable bed,” it had its own dignity thanks to its muted colorways.

$295 at OFFHOURS

Buy

Casper Snoozewear Blanket Robe

$169

Sizes: S–L | Material: Cotton (exterior), polyester (interior) | Design: Duvet-like appearance, large armholes and front pockets | Price: $$

This rather sculptural robe is a favorite of Strategist writer Latifah Miles. It’s made by mattress- and pillow-maker Casper, which launched a Snoozewear line of loungewear in early 2022. Miles has tried many “social-media-darling robes,” including Parachute’s, but she appreciated the stylishness of this blanket version, readily accepting Casper’s offer to test it out. “Considering that it’s a literal blanket meant to be worn as a robe (in a similar vein to the much pricier Offhours Homecoat), it’s really quite handsome,” she says. Miles points out that its much more coat-like — even when left unbuttoned, “it stays in place without issue and feels cocoon-y but not too bulky.” And like the Offhours Homecoat, it’s great for lounging and staying warm, if not for straight-out-of-the-shower drying off.

$169 at Casper

Buy

Parachute Waffle Robe

$129

$129

Sizes: XS–3X | Material: Turkish cotton (waffle weave) | Design: Hip pockets, folded collar, knee-length | Price: $$

Parachute’s Waffle Robe took the top spot in our guide to the best house robes. The women we consulted wear it almost religiously while lounging around. “It’s thin — while feeling cushiony enough to give you those comforting spa-like vibes,” says Alisha Ramos, founder of Girls’ Night In. The robe made graphic designer Alex Yeske a believer. Formerly not a robe person, she now always wears this one over her pajamas as a weekend-morning ritual. Posch wears it from the time she gets home from work until going to bed.

$129 at Parachute

Buy

$129 at Zola

Buy

Brooklinen Waffle Robe

$99

$99

Sizes: XS–XL | Material: Turkish cotton (waffle weave) | Design: Wide sleeves, side pockets | Price: $

“I’ve never met a waffle-weave robe I truly didn’t like, but this waffle robe from Brooklinen is everything,” says writer and digital creator Carrie Carrollo, who decided to give the bathrobe a try after a positive experience with the brand’s sheets. She describes the waffle weave as plush and bouncy with the perfect weight to dry off without feeling smothered.

$99 at Brooklinen

Buy

Lunya Washable-Silk Robe

$278

$278

Sizes XS/S–L/XL | Silk | Interior tie, side pockets | $$$

Nothing screams opulence like a silk robe — a fitting garment for lounging on your chaise (or Ikea couch). Immunologist Shruti Naik recommends this robe, calling it luxurious but pragmatic as one of the only washable silk options out there. When former Strategist writer Hilary Reid put Lunya’s silk to the test, she concluded that her pajamas looked exactly the same after a wash and hang-dry. “They were impressively smooth and unwrinkled, and when I wore them to sleep again that night they felt as lovely as they did prewash,” she wrote.

$278 at Lunya

Buy

$278 at Nordstrom

Buy

Tiger Owl Katz Jacket

$185

$185

Sizes: OS and OSX (plus size) | Material: Linen | Design: Wide drop sleeves, oversize pockets | Price: $$$

This linen “jacket” is an overachiever as something you can wear in and out of the house. It comes highly recommended by Charlotte Stone, founder of the eponymous shoe label, who has rather strong opinions on robes. This one fulfills all her requirements. It’s three-quarter-length (Stone thinks full-length is too cumbersome while short isn’t cozy enough) and acts as an in-between compared to too-heavy terry and not-snuggly-enough silk. The oversize patch pockets meet her standards, too, as she reasons that side-seam pockets can be hard to locate in the folds.

$185 at Tiger Owl

Buy

Parachute Linen Robe

$109

$109

Sizes: S–XL | Material: European flax linen | Design: Side seam pockets, mid-calf length | Price: $$

Rizzo considers the Brooklinen Super-Plush her winter robe and this Parachute linen one a summertime essential. A self-described “sucker for linen,” Rizzo considers it cool, comfortable, and not constricting. Most linen comes in light shades, but Rizzo tends to stay away from those, as they show dirt more easily — especially important, she says, if you wear your robe when putting on makeup. (This robe comes in a terra-cotta and coal gray.) The longer length is a plus, too, as it means less shifting around compared to shorter linen robes, Rizzo explains.

$109 at Parachute

Buy

L.L. Bean Scotch Plaid Flannel Robe

From $79

From $79

Sizes: S–XXXL (men’s) | Material: Cotton flannel | Design: Yarn-dyed tartan, chest pocket, front pockets | Price: $

For a full-on Fargo outfit, L.L. Bean is the way to go. (The company was name-checked twice by our panel.) As a native upstater, photographer Ysa Pérez considers warmth a requirement — the Wicked Plush is her pick for that very reason; it makes her feel as if she’s wrapped in a blanket. This plaid flannel option, meanwhile, is a favorite of dancer and consultant Eva Alt, who borrows it from her boyfriend on occasion because it’s “insanely warm.” It’s especially soft as well — made from a cotton that’s been brushed to become fuzzier in feel and given a “touch test” by a master weaver to make sure it’s just right, according to the brand.

A Rocky Balboa sweatshirt-like bathrobe

Buy at Kimpton Style

A bathrobe with over 12,000 five-star Amazon ratings

From $40

$60 now 33% off

Buy at Amazon

An oversized, unisex robe beloved by menswear brand owners

Buy at Tekla Fabrics

• Karen Iorio Adelson, former Strategist senior writer
• Linlee Allen-Homs, publicist
• Eva Alt, dancer and consultant
• Carrie Carrollo, writer and digital creator
• Katherine Gillespie, Strategist writer
• Athena Hewett, founder of skin-care line Monastery
• Daphne Javitch, wellness coach
• Grace Lee, founder of bridesmaid-dress brand Birdy Grey
• Latifah Miles, Strategist writer
• Jenna Milliner-Waddell, Strategist associate editor
• Shruti Naik, immunologist
• Charlotte Palermino, co-founder of Nice Paper
• Jenefer Palmer, founder and formulator of OSEA Skincare
• Reshma Patel, founder of jewelry store Quiet Storms
• Heather Pearson, co-founder of vegan-apparel company Dande and the Lion
• Ysa Pérez, photographer
• Kate Posch, yoga teacher
• Cyndi Ramirez-Fulton, founder of self-care center Chillhouse
• Hilary Reid, former Strategist writer
• Nikita Richardson, New York Times senior staff editor
• Hailey Rizzo, blogger behind Feeling Good as Hail
• Lauren Ro, Strategist writer
• Greer Simpkins, designer of lingerie label Hello Beautiful
• Charlotte Stone, founder of the shoe label Charlotte Stone
• Lexi Tawes, brand consultant
• Leah Yari, co-founder of the nail-polish brand Côte

Thank you for subscribing and supporting our journalism. If you prefer to read in print, you can also find this article in the December 19, 2022, issue of New York Magazine.

Want more stories like this one? Subscribe now to support our journalism and get unlimited access to our coverage. If you prefer to read in print, you can also find this article in the December 19, 2022, issue of New York Magazine.

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The 21 Very Best Bathrobes for Women

Every product is independently selected by (obsessive) editors. Things you buy through our links may earn us a commission.

2022's Top Sellers

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16 Best Robes for Women in 2022

Of all the loungewear we've acquired over the years, the best robes for women are unique in their ability to make you feel fancy and relaxed at the same time. We'd even argue that they can turn the drabbest of Mondays in a shoebox apartment into a luxurious stint at the Ritz—admittedly one that's all in your head, but a lavish sensation nonetheless.

A robe is the ultimate at-home layering and lounging piece, whether you're stepping out of the shower or preparing coffee, and most versions can be worn any time of year. Sorry to your favorite sweatpants and your softest fleece leggings, but not even they could compete. There are endless options to choose from, especially now that every other brand seems to be offering robes in various lengths, fabrics, and prints. So before we get into our top picks, here's everything you need to know about shopping the best robes for women.

How do I choose a good robe?

It all depends on what you need it to do. In general, you can think of robes in three buckets: bathrobes for drying off après shower, loungewear robes for wafting around your home, and housecoat-style robes for staying warm and toasty in and outside. While anyone would be happy to receive a robe, the latter two categories make for particularly great gifts for women or gifts for new moms in your life who may not otherwise treat themselves to a little something-something.

What are the best bathrobes made of?

Bathrobes, the most utilitarian of the bunch, call for materials that are effective at soaking up water. That makes textiles associated with bath towels—like terry cloth, Egyptian cotton, and Turkish cotton—ideal. Terry cloth tends to be highly absorbent and quick to dry, but may not be as durable and soft as other options. Egyptian cotton is also extremely absorbent but can be very thick and slow to dry. Turkish cotton tends not to be less absorbent but gets better (and softer) with time.

Robes intended for lounging should be soft above all else. On the airier side, there's silk, satin, waffle cotton, and jersey knit. On the warmer end of the spectrum, you can opt for fleece, flannel, bouclé, and plush microfiber.

Which brand of robe is best?

It's all a matter of preference and needs. If you're conscious of the materials being used, brands will advertise that their garment is GOTS- or OEKO-TEX-certified. These are both good things if you see them. The first stands for Global Organic Textile Standard which certifies textiles that are comprised of at least 70% certified organic natural fibers. OEKO-TEX certification means the entire product is free from over 100 harmful substances, like formaldehyde and pesticides.

For gifting, we're partial to silky, statement-making pieces (hi, Lunya) and everyday bathrobes with interesting features (peep Cozy Earth ahead) to make the functional robe a bit more fun. Whatever your taste or budget, we lined up 16 comfy, chic, and practical options to envelop yourself in. PS: Don't forget the slippers to top it all off.

Our Top Picks

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Top 15 Fashion Brands • DRESS magazine

How TOP Fashion Brands was determined

Of course, fashion brands are subjective, because everyone defines their own fashion and decides what characteristics a company should have.

ADVERTISING - CONTINUED BELOW

When choosing the most fashionable clothing brands, the editors of DRESS Magazine rely on:

A mural created by Balmain in collaboration with Red for Art Basel in Miami

An important selection criterion was the rating of Lyst, a premium shopping app. The range of the site includes more than 17,000 world brands and fashion houses, from which the TOP of the most popular companies is formed every quarter. nine0005

We have analyzed all the data and are ready to tell you which brands took the lead and entered 2022 as the most successful and brightest in comparison with their competitors.

Which clothing brands are the most fashionable in 2022:

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  1. Balenciaga;
  2. Gucci;
  3. Prada;
  4. Louis Vuitton;
  5. Moncler;
  6. Dior;
  7. Fendi;
  8. Versace;
  9. Bottega Veneta; nine0014
  10. Valentino;
  11. Burberry;
  12. Nike;
  13. Alexander McQueen;
  14. Balmain;
  15. Miu Miu.

About what they distinguished themselves and how they won a place in the ranking - we will tell in detail further.

1. Balenciaga

To the brand page

The biggest event for the brand was their advertising campaign during Fashion Week. For its SS2022 collection, the fashion house has chosen an interesting way of PR - collaboration with the creators of the Simpsons series. Movie bosses filmed a special episode for Balenciaga in which Marge dreams of a thing with the brand logo and with the good hand of the owners of the fashion house Balenciaga gets a luxurious dress 🙂

Already at the end of the year, Balenciaga's creative designer Demna Gvasalia received a prestigious award from the CFDA - Council of Fashion Designers of America for his significant contribution to the development of women's clothing.

@demnagram

Ahead of the fashion calendar, the fashion house presented a collection for autumn 2022 inspired by the style of the 90s - low-rise jeans, protruding underwear elastic, tight long sleeves and massive maxi-length coats - everything is like at the end of the past century. nine0005

ADVERTISING - CONTINUED BELOW

And most importantly, Balenciaga continues to be chosen by buyers - from world celebrities to ordinary fashionistas. At the end of January 2022, Kim Kardashian appeared in the David Kordansky Gallery in a leather total look from Demna and his brand.

2. Gucci

To the brand page

Gucci has always been a fashionable Italian clothing brand, but after the release of the film "The House of Gucci", interest in it increased significantly. nine0005

“One of the best films of the year. A supremely entertaining and revealing drama from Ridley Scott.” - Variety 💫#HouseOfGucci will be released on Digital TOMORROW, and hits Blu-ray + DVD on Feb. 22nd. Own one of the most unforgettable films of the year: https://t.co/kQDblCUfPW pic.twitter.com/vYLEDtVwUm

— House of Gucci (@HouseOfGucciMov) February 1, 2022


Not the last event in the life of Gucci was a collaboration with Balenciaga, called "The Hacker Project". The collaborative collection included clothes, including outerwear, accessories and, of course, fashionable sneakers with a massive sole with a bright colorblock print. nine0005

@gucci

3. Prada

To the brand page

The fashion house Prada has decided to come up with trump cards and remind the world of the need to save endangered animal species. 2022 is the year of the tiger, which Prada will be very eventful, because they announced a competition for everyone.

Competitors under the age of 30 may submit their artwork and show their interpretation of the tiger. In this way, the company draws attention to the problem of the extinction of the Amur tigers, for the conservation of which Prada Group regularly donates funds. nine0005

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At the beginning of January, Prada took a new step in favor of the environment and presented a line of clothing and footwear jointly with Adidas called Re-Nylon. The models are made from recycled plastic. Among the novelties were stylish snow-white low and high sneakers with a patch pocket with a zipper, as well as panamas, backpacks and olympics.

@adidasoriginals

4. Louis Vuitton

If you've watched The Squid Game, you'll understand why Louis Vuitton made it onto the list of women's fashion brands. They recently appointed TV series star and part-time model Ho Young Chung as their ambassador. nine0005

@louisvuitton

And, of course, shoppers couldn't pass up the Louis Vuitton men's collection, prepared for the fashion house by Virgil Abloh, designer and founder of the Off White brand. The fashion designer died at the end of November, and millions of his fans hurried to honor the memory of the idol by buying something from Louis Vuitton.

5.     Moncler

The Moncler brand has traditionally risen to the top of the list when the cold weather arrives - their jackets, down jackets and vests are of high quality and excellent warming properties. nine0005

@moncler

But now Moncler is not only down jackets, but also fragrances. At the end of 2021, they presented two fragrances - for women and for men. A feature of a small collection is the LED screens on the bottles, where the name of the company flaunts. The women's perfume is based on a combination of jasmine, bergamot, cedar, vanilla and sandalwood, while the men's one includes vetiver, sage and nutmeg.

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6. Dior

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Fashion house Dior has decided to spend 2022 under the banner of a healthy lifestyle. They first joined forces with Technogym with a limited collection of exercise equipment and sports equipment, and then showed a small Ski capsule collection for snowboarders. So far, the capsule has touched only the men's wardrobe, but soon, for sure, we should expect a female version.

@dior

Of course, Kim Jones, the creative director of the fashion house, does not forget about classic outfits and conservative clothing models. At the SS2022 Haute Couture Week, the fashion designer showed a collection of laconic traditional-cut outfits in basic colors - the demand for such clothes is always high, so Dior definitely deserves a place in the TOP of fashion clothing brands. nine0005

@dior

7. Fendi

Brand page

The Fendi fashion house will definitely have more customers in 2022. First of all, this will be facilitated by the opening of a new boutique in Milan. Galleria Vittorio Emanuele II, one of the most luxurious places in the city and its main attraction, was chosen to house the store.

@galleriavittorioemanuele

A collaboration with Kim Kardashian will not pass by fashionistas. The line was called Fendi x Skims and included lingerie, tights, a down jacket, jumpsuit and a couple of dresses. This is a limited collection, but things are still available for purchase. nine0005

@kimkardashian

8. Versace

To the brand page

The fashion house of Versace decided to start the new year with a touching advertising campaign of the spring-summer collection. Hadid sisters Bella and Gigi were invited to participate. Donatella Versace also took part in the filming.

@versace

The campaign is based on the theme of family, so almost all the pictures contain cute hugs of girls. As for the collection itself, these are bright and bold things, ideal for active and a little daring fashionistas. nine0005

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@versace

9. Bottega Veneta

At the end of last year, the brand changed its creative director. The post was taken by Mathieu Blazy , who used to work with Celine, Maison Margiela, Raf Simons. A new fashion designer means new ideas, so we are looking forward to the upcoming Bottega Veneta shows.

@matthieu_blazy

But it is important to note that the company has never had any problems attracting the attention of buyers – for the presentation of their Chinese collection in early 2022, for example, they left a huge message on the Great Wall of China. nine0005

10. Valentino

To the brand page

When it comes to fashion brands for women, Valentino fashion house cannot be ignored. The company has long been attracting the attention of luxury lovers, which will become even more from 2022. Valentino's initiative to promote conscious consumption is designed to increase demand for clothing.

Now the fashion house will actively participate in the resale of Valentino's vintage items. Everyone will be able to upload a photo of their vintage Valentino item to the site, get an assessment and sell it. True, the proceeds cannot be withdrawn - they are issued as bonuses for future purchases of vintage outfits. nine0005

Traditional things are not going away either – already in the first month of the new year, the brand showed a couture collection of bright and original outfits for the most demanding customers.

11. Burberry

To the brand page

A few words about fashionable youth clothing brands, where Burberry is definitely the leader. The company has long gone far beyond the beige trench coat - today they offer a huge range of clothing, shoes and accessories, increasingly focusing on young people. nine0005

According to data published in January 2022 on the official website of Burberry Group Plc, in the third quarter of 2021, retail store revenue returned to pre-pandemic levels, which means that demand for the fashion house's products increased. Profits are driven by youth engagement through social media posts and TikTok.

@burberry The best of #BurberrySS22. #Burberry #BurberryEars ♬ Ascension - Slikback

While the world's fashion houses were preparing their couture shows, Burberry showed a preview of the autumn-winter 2022-23 collection. Key colors are camel, dark grey, orange and deep green. nine0005

12. NIKE

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When it comes to American fashion brands, Nike is starting off 2022 with a bang. The growing popularity of the brand is due to attention to the problems of consumers.

Already at the beginning of the calendar year, the company shared plans to transform the supply chain - increasing the throughput of regional centers, automating the promotion process. nine0005

A little earlier, the brand announced the opening of an innovation center, where from now on research will be carried out and even safer and more high-quality items from the American company will be created.

Also this year, the company equips athletes of the NBA - the National Basketball Association, which is celebrating its 75th anniversary.

13. Alexander McQueen

After recruiting Naomi Campbell for the presentation of the spring-summer collection, many fans of the star hurried to evaluate the novelties of the famous fashion designer. nine0005

@naomi

According to Google Trends, sneakers and sneakers, bags and dresses are the most popular brand categories. If you love unusual things with a touch of avant-garde, take a closer look at the coral mini dress and fashionable bucket bag with a voluminous design - these are the absolute trends of 2022.

@alexandermcqueen

@alexandermcqueen

What does Balmain have to do with it? It's simple - together with the streaming service Netflix, they released a limited collection of clothes in the spirit of the Wild West and accessories "The Balmain x The Harder They Fall". nine0005

@balmain

Of course, this could not fail to attract fans of the film and those who love this kind of collaboration. The fashion house did not stop there and at the beginning of 2022 launched a collaborative collection with Barbie and, judging by the search queries, fans of the brand liked this collaboration even more.

@balmain

Balmain is one of the most modern fashion brands, as it regularly creates limited collections with various famous people and companies, which ensures constant interest in its products. What is worth only collab with H&M back in 2015 - the items of the collection were sold out in less than an hour after the start of sales. nine0005

As for this season's trends, the fashion house already presents trendy chunky-soled sneakers, stylish loose-cut boyfriend jeans and ultra-popular fringed items.

15. Miu Miu

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The Italian company Miu Miu, led by Miuccia Prada, closes our top of the most fashionable clothing brands. They simply attract attention - they invite the most top celebrities for advertising campaigns. Recently, Hailey Bieber starred for them - it was a line of things of extreme mini length, as well as Emma Corrin and Emily Ratajkowski. nine0005

The brand's fashion apparel appeals predominantly to the younger generation, so it's no surprise that fashion influencers who are on the radar are called to work.

It is also important that Miu Miu follow the trends - now they can find stylish ballerinas, loafers and platform boots that will definitely be popular in the spring-summer season, and original wide jeans are another trend of the year.

@miumiu

We told you which clothing brands are the most fashionable and shared their latest achievements. Who do you think is missing from this list? nine0005

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TOP 10 best clothing brands

  1. haute couture
  2. Ready-to-wear
  3. Diffuse brands
  4. Bridge marks
  5. Mass market

The path of any brand to popularity is not easy: in order for the public to fall in love with it, find its own audience, build social ties, company leaders must work out all aspects and assemble a good team. These are years of painstaking work, large budgets for raw materials, production and marketing. nine0005

Not everyone can withstand such pressure, cope with competition. Those who choose their place on the fashionable Olympus get everything: recognition and love of fans, the best contracts or collaborations and financial profit. Let's find out who was able to climb the pyramid of success, gained popularity in their segment and deserves the title of the best brand.

We specifically segmented the world's top women's and men's clothing brands to select the best in each weight category, comparing what can be compared. nine0005

Haute couture (high luxury)


Often the history of brands involved in the production of clothing in the Haute Couture segment is closely connected with the history of their founders and bears their name. There are few such brands and they most often originate from the last century. Their founders did not suspect that after 100 years, clothes with their name on the label would become synonymous with refined taste and luxury, regardless of the year and the prevailing fashion trends.

This is Chanel, whose era began with a small hat shop in the apartment of Coco Chanel's lover, and Valentino, which was born because Valentino Garavani wanted to dress women in outfits like in the movie "Ziegfeld Girls". And Versace, where Gianni wanted to combine sexuality and sensuality, and Fendi, and Givenchy, and Maison Margiela, and Balmain, and Moncler, and Viktor & Rolf, and, finally, Iris van Herpen, a young brand that reflects the very essence of haute couture with its creations. . nine0005

The cost of such clothes starts from $10,000 and directly depends on the material and hours of work (according to the rules of the Fashion Syndicate, at least 70% must be made by hand: embroidery, seams, details, etc.). About 2,000 people in the world can afford such clothes. And, for example, couture dresses, in which stars appear on the red carpet, cost from 100 thousand dollars. The cost of the most expensive outfit is a trade secret.

Ready-to-wear (also luxury clothing brands)


The most interesting thing happens in the ready-to-wear segment: fashion trends appear here, successes and failures are observed, scandals and intrigues happen. There is a huge field for choice from customers and huge pressure and competition from brands.

Ready-to-wear is characterized by the presence of the author, simpler cut and materials compared to couture collections. It is produced in batches and sewn in factories, which also affects its cost. These clothes are immediately ready for daily wear. nine0005

Here it is already possible to speak more specifically about the popularity of a particular brand of clothing. For example, Gucci, Off-White and Balenciaga have been fighting for the championship for several years. Alternately taking first place, they consistently top the top 3 lists of the most popular brands. They are followed by Fendi, Dolce & Gabbana, Dsquared2 and N21. Rounding out the top ten are Max Mara, Ermanno Scervino and Stella Mccartney.

Ready-to-wear prices vary by brand and material. For example, a classic Fendi men's shirt will cost from $500, a women's handbag - from $1500, pumps can be chosen at a price of $1000. A t-shirt adored by youth brand Gucci can be bought at a price of $450. nine0005

Diffuse brands (premium brands)


These are the second and third lines of brands that partially repeat the name of the main one. They are designed for a wide audience, they produce clothes of a simpler cut, as well as all kinds of accessories, bags, shoes, and household items. Diffuse brands protect ready-to-wear from more affordable brands, thus being a kind of buffer between them.

The most famous clothing brands in this segment are Miu Miu (Prada), Emporio Armani (Armani) and Red Valentino (Valentino). They are followed by Y-3 (Yohji Yamamoto), Versus (Versace), Love Moschino (Moschino), DKNY (Donna Karan), Simply Vera (Vera Wang), Marc by Marc Jacobs and Just Cavalli (Roberto Cavalli). Miu Miu, for example, became so popular that it became its own brand and is by far the most expensive second line. nine0005

The cost of the second and third lines is much lower, and here you can choose T-shirts from $250, pumps from $300, a Red Valentino crossbody bag, for example, will cost $440, an Emporio Armani dress and shirt will cost from $230 and $150 respectively.

Bridge brands (also premium segment brands)


From a business point of view, this is the most successful segment. The rise in popularity was due to the global crisis in 2008, when purchasing power decreased, and made it possible for many young brands of men's and women's clothing to get into the fashion wishlists. nine0005

Brands of the bridge segment (“bridge” from English, that is, middle) segment offer clothes that are not inferior in quality to the premium segment and are cheaper. Companies do not save on materials, because in this segment it is quite possible to find very decent clothes. Bridge can be divided into two categories:

The pricing policy of the category is very different and highly dependent on the brand and materials. For example, Twin Set and Tommy Hilfiger dresses will cost between $180 and $100, $290 for a Pinko handbag, $150 for Levi's, and a Bogner men's shirt for $130.

Prices in this category are not much different from better, sometimes they can be even higher - it also depends on the positioning of the brand and materials. For example, Massimo Dutti men's shirt will cost from $70, and COS - from $100. Pumps will cost from $150, leather handbags - starting from $250.

Mass Market


This is the most diverse and most accessible category, where items generally do not cost more than $ 150, while relatively cheap materials are used for collections. So, T-shirts can be bought for $15, pumps for $35, men's shirts from $45, and a bag can be found for $30. nine0005

Mass market brands often copy the most famous clothing brands or use similar items from the collections of premium brands and are also subject to the concept of fast fashion. Their number is simply huge, they are widely available, do not have their own separate showrooms and are sold in every shopping center.

The most popular are H&M, Pull&Bear, Mango, River Island, Bershka, Stradivarius, Atmosphere, Forever 21 and Cropp Town. The recently opened brand Makia for a couple of years of its existence has captivated the public with a combination of simple and practical design and very low cost and deservedly becomes next to the giant mass market corporations. nine0005

Each of the brands mentioned above, depending on the season, have coats, jackets or down jackets. But in the end, we want to dwell on brands that specialize in clothing for cold weather. Top outerwear brands: