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Add value to your home


8 Ways To Increase Your Home's Value

Whether your goal is to renovate your home this year or sell it, making home improvements can increase your home’s value.

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8 ways to increase the value of your home

1. Clean and declutter

To help boost the value of your home, begin by decreasing the amount of stuff that’s inside it. Cleaning and decluttering are relatively inexpensive tasks, even in bigger homes. Professionally cleaning a four-bedroom home costs between $200 and $225, according to HomeAdvisor.

Of course, you could save money by doing the work yourself. Start by going through cabinets and closets and making donation piles. Then clean out drawers and other storage areas, making sure you’re not keeping anything you don’t need or want.

2. Add usable square footage

Adding more usable space to an existing home can make a lot of financial sense, and that’s especially true in areas with limited available real estate where land and space are finite.

Homes are valued and priced by the livable square feet they contain, and the more livable square feet, the better, says Benjamin Ross, a Realtor and real estate investor based in Corpus Christi, Texas. As a result, adding a bathroom, a great room or another needed space to a home can increase function and add value.

Adding a separate mother-in-law suite can also be a smart idea, says Ross, noting that “most homes do not have this feature, so adding one sets you apart from the competition when it is time to sell.”

The national average cost to build an addition is $49,562, according to estimates from HomeAdvisor. The actual cost will vary depending on the type of room you’re looking to add. For example, tacking on a laundry room to your home might be as little as around $8,000, while adding a new bedroom with an en suite bathroom might run up to $100,000.

3. Make your home more energy-efficient

Projects that lower utility bills is a smart way to increase the value of your home. Installing a smart thermostat, for example, helps improve efficiency and save money, says Scott Ewald of Trane, an HVAC company.

“The right smart thermostat will allow a homeowner to control their home’s climate from anywhere, giving them the power to manage energy costs regardless of whether they are sitting on the couch or away on vacation,” says Ewald. “Such investments in home tech — particularly when connected to the HVAC, which is the largest mechanical system in the home — provides a strong selling point and highlights the home’s overall comfort, functionality, energy efficiency and convenience.”

It can cost between $200 to $500 to make this quick upgrade, according to Fixr, or an average of about $300.

Other ways to improve your home’s efficiency and value include replacing old, leaky windows, installing energy-efficient home appliances and adding insulation to your home. Keep in mind, though, that new windows and new appliances will be a much more expensive project.

4. Spruce it up with fresh paint

One of the most popular home improvement projects in 2022 is painting or wallpapering, according to Angi. A fresh coat of paint can make even dated exteriors and interiors look fresh and new — and it’s not that expensive, either.

Begin by repainting any rooms with an “odd” color scheme, says Timothy Wiedman, a former professor and personal finance expert who has flipped homes over his career. For example, did you let your then-11-year-old daughter paint her bedroom hot pink 16 years ago? If so, that’s a good place to start.

Your painting budget will depend on which rooms you’re hoping to give a new splash of color. For example, HomeAdvisor pegs painting a bathroom — usually the smallest room in the house — somewhere between $150 and $350, while a 330-square-foot living room might cost as much as $2,000.

5. Work on your curb appeal

From power washing your driveway to hiring someone to wash your windows and mow the lawn, improving curb appeal can make a big difference in your home’s value. In fact, curb appeal can account for as much as 7 percent of it, according to a 2020 joint study out of the University of Texas at Arlington and the University of Alabama.

Upgrading your landscape can go a long way, says Joe Raboine, director of Residential Hardscapes with Belgard.

Some ideas: a fresh walkway, shrubs, planters, mulching or even a new paver patio or outdoor kitchen.

6. Upgrade your exterior doors

Also in the vein of curb appeal, replacing an old front door can work wonders, says Wiedman. In the late ’90s, he and his wife replaced an old, ugly door with a solid mahogany door with a frosted, oval piece of lead glass. He stained the door himself to save money, and the result was “simply stunning.”

Don’t forget the garage doors, too, says Randy Oliver, president of Hollywood-Crawford Door Company. At a 93 percent return-on-investment, you’ll get back nearly every cent you spend, according to Remodeling magazine’s 2022 Cost vs. Value Report.

“The front of the home is the first thing you, your neighbors and prospective buyers will see,” says Oliver. “Garage doors often take up the most amount of space on the front of your home, so installing a modern glass panel door or a rustic wood door will dramatically improve your home’s appearance.”

7. Give your kitchen an updated look

Many buyers zero in on the kitchen as the central feature of a home, so if yours is outdated, it can ultimately affect how much you garner from a sale. Likewise, if you aren’t able to utilize your kitchen fully due to layout, space or other concerns, you won’t be maximizing the space.

This project, though, will require a lot of money, and you likely won’t get every dollar you invest back. According to the NAR/NARI report, the average kitchen remodel costs around $80,000, and a homeowner would likely get around $60,000 of value when it’s time to sell.

If updating your entire kitchen is too big of an undertaking, a minor remodel could still have an impact on your home’s value — think coordinating appliances and installing modern hardware on your cabinets. Talk with a real estate agent about what makes the most sense and what will command the most dollars from prospective buyers.

8. Stage your home

If you’re planning to list your home for sale, consider skipping cosmetic home improvements and go with a home staging service instead. Seventy-three percent of staged homes sold for over list price — an average of $40,000 higher — and staged homes move off the market nine days faster than the average, according to the Real Estate Staging Association.

Staging costs just over $1,600 on average, according to HomeAdvisor, but the cost varies based on your needs and home. Staging services range widely, from decluttering and depersonalization (for example, removing family photos or specific decor) to bringing in rented furnishings, repainting and more. Simply put, the more work involved to stage it, the more expensive the production will be. A real estate agent can help you determine which staging services would make an impact on your home’s value.

How to pay for home improvements to increase value

Whether you plan to sell your home or just want to enjoy it more while you live there, it’s important to consider how you’ll pay for these value-adding projects. You can work to save the cash to pay for home improvements as you go, but there are also plenty of financing options that can help you remodel your home sooner rather than later.

Personal loan

Personal loans allow you to borrow a fixed amount of money with a fixed interest rate. These loans are unsecured, meaning you don’t have to put your home or other property up as collateral to get approved. Many personal loan lenders let you borrow as much as $35,000 for home improvements — sometimes more — which you can then repay over time. The rates for a personal loan can vary widely, so be sure to compare options to get the lowest-cost loan for your project.

Home equity loan or HELOC

Home equity loans are similar to personal loans in that you receive a lump sum of cash with a fixed interest rate and fixed monthly payment. Home equity lines of credit, also known as HELOCs, work like credit cards, and come with variable rates and a line of credit you can borrow against.

These borrowing options require you to put your home up as collateral to qualify. The good news is, you could score a lower interest rate with one of these types of loans compared to a personal loan or home improvement loan. In addition, no matter which option you go with, the interest might be deductible if you use the money to make eligible home improvements.

0% APR credit card

If you need to borrow a small amount of cash for your home improvement plans, you might be able to skip the loan and go with a 0% APR credit card instead. Many cards have no interest payments on balances for up to 18 months, which can be ideal if you have a smaller-scale project in mind. A credit card can also work well if you’re able to pay your contractor with it.

Just remember: If you don’t pay your balance off by the time your zero-percent APR offer ends, your card’s interest rate will reset to a much higher variable rate, costing you more.

Cash-out refinance

If you have built equity in your home and you’re looking to do a major renovation, a cash-out refinance could provide you with the funds you need while getting you a lower rate on your current mortgage. The refinancing process is just as paperwork-heavy as taking out a mortgage, however, and there are closing costs to consider. If you go this route, take the time to shop around for the best refinance rates so you maximize your savings.

Improvements to increase value FAQ

17 best ways to add value to your home

(Image credit: Creative Tonic Design)

Knowing the best ways to add value to your home has always been important – but never more so than in 2022, as house prices and mortgage rates* continue to rise following the pandemic.  

Knowing how to make your house stand out to potential buyers can often feel overwhelming – especially in such an ever-changing, competitive market – but the process doesn't need to be complex. If you steer away from the home improvements that won't add value – and focus on the renovation ideas that will sell your home (for the right price) fast. 

The home improvements that can add value – according to experts

Designing your dream home doesn’t come cheap, and when it comes to renovating a house, it's imperative to ensure you’re spending your money wisely.

Our advice, before you begin any major project, is to speak with a trusted local real estate agent for advice about which home improvements they think will make the most difference where you live. However, while each property differs, some are usually always worth the investment. Here are the top renovation and decorating ideas to try this year. 

1. Boost curb appeal 

(Image credit: Dulux)

The best place to begin when creating a powerful first impression is on the outside. Whether you're experimenting with new front door color ideas or you hire a professional landscaper to accentuate your front yard, you only have one chance to set the tone your home deserves. 

'Hiring a landscaper is time and money well spent,' says Chase Michels of The Michels Group by Compass. 'A review of research by Alex X. Niemiera, a horticulturist at Virginia Tech, found that a well-landscaped home had a 5.5-12.7% price advantage over a home with no landscaping. That translates into an extra $16,500 to $38,100 in value on a $300,000 home,' Chase says. 

'Niemera states that the number-one thing that buyers are looking for in landscaping is a sophisticated design. Close behind are plant size and maturity.'

2. Adding stone veneer 

(Image credit: GettyImages)

According to Chase, adding stone veneer is one of the most impactful ways to generate a profit from a renovation. 

'Adding manufactured stone veneer is the number one project for recouping your investment. The 2020 national average stone veneer job costs $9,357 and the average resale value added was $8,943 for a cost recoup of 95.6%.' So, if you're looking for traditional garden ideas with economical benefits, this renovation is the solution. 

3. Replacing your garage door

(Image credit: Antoine Bootz)

Designing and organizing a garage may not seem impactful in the overall scheme of your home. However, Chase explains, it is one of the best investments you can make to generate a return. 'The 2020 average job cost was $3,695 and added $3,491 in resale value for a 94.5% cost recoup,' the realtor shares. However, he recommends doing it sooner rather than later, so you can enjoy its benefits for a longer time. 

'Go ahead and make the updates while you live in the home instead of making them right before you resell it,' he says.

4. Painting and giving your interiors a decor refresh

(Image credit: Annie Sloan)

The old adage holds true: flirting with new paint ideas does wonders. The same can be said for wallpaper, new carpeting or drapes or just simply a general decor refresh. However, painting is one of the cheapest and impactful ways to add value to your home.

'On average, a gallon of paint costs around $25, leaving you plenty of money to buy rollers, tape, drop cloths, and brushes. Studies show that painting the interior of a home has an average return of 100-120% on the investment,' Chase says. 'A crisp, clean property appeals to the buyer and makes a huge difference.'

And even if you're not selling, there's no harm in redecorating now and again to ensure your home looks its best. So you can continue to enjoy living there too. 

5. Paint your exteriors

(Image credit: Jody Stewart)

Don't use all your color ideas up on your interiors. While it is important to colorize the inside of your home, the exterior is just as impactful. 

'Painting the exterior is also a cost-effective upgrade for a home. According to Consumer Reports, an exterior paint job can potentially increase the value of your home from 2-5%,' Chase says. 'Selecting the right exterior paint will give your home a clean look and the widest range of buyers and help improve its value.'

6. Adding a conservatory or sunroom

(Image credit: James Balston)

Research shows that adding a new conservatory or sunroom is one of the most cost-effective ways to add value to your home. 

The average cost is around $12,000, but adding one will bring an estimated 6% uplift to the value of your property. On a house price of $320,000, that’s a boost of $19,000, adding $8,000 to your property’s price once the cost of the project is accounted for.

7. Replacing a dated kitchen

(Image credit: DeVOL)

Updating your kitchen ideas is nearly always money well spent. At upwards of $12,000, it’s an expensive home improvement but one that can boost your property's value by 5.5%, which equates to $17,400 on the average property. 

Once the cost of the work is covered, a new kitchen will still add $6,700 in additional value to your home. Failing that, replacing a tired old kitchen worktop is an easy win when considering ways to improve your home.  

Heather from MyJobQuote agrees. 'Not only will this improve the overall aesthetic of your kitchen, but it can also be completed with minimal disruption.'

8. Manicuring your front yard

(Image credit: Proven Winners)

If you have ever walked past a home and 'stopped to smell the roses', you'll recognize the importance of a beautifully manicured front garden. But what can you do to make sure your front yard landscaping ideas set the right tone for the rest of your home?

A report found that 67% of people are more inclined to view a house if the garden is up to scratch, as it means less work and better views. Surveying 3,400 people, OnBuy’s Garden Furniture sector presented images of 20 similar-looking houses with different plants in the front garden and asked respondents to rank the houses from most to least desirable.

Hydrangeas rank first, with 78% choosing them as most desirable. The bold flowers are perfect as the ever-changing blooms bring a new sense of character to the front garden. Although their gorgeous appearance can seem high maintenance, with the correct care, they are fairly easy to grow.

In second place are lilies; these minimal effort flowers caught the eye of 71% of potential buyers, who think it makes a home’s exterior more attractive. The flowers return year after year and require minimal care, so they’re definitely worth planting.

Lavender is the third most desired choice, with the fragrant flowering plant attracting 64% of respondents’ attention. The Mediterranean evergreen shrub repels bugs due to its fragrance, and it’s easy to grow, as long as it is kept away from moist, wet areas.

The secret to having a garden that appeals to more of your senses is to choose scented flowers that bloom at different times of the year and give perfume at different times of the day. For example, lavender planted on either side of a path is popular for good reason as you brush the blooms as you pass, and so release the scent.

9. Updating a boiler / central heating

(Image credit: The Radiator Company)

A new boiler or central heating system ($2,883) is an important factor to consider, especially if you live in the Northern Hemisphere. 

And, if you are planning to sell your home, a dated or inefficient boiler can put potential buyers off. It's important to tend to these basics before you put any love into your decor.

10. Fixing a damaged roof

(Image credit: Matthew Millman)

A new roof ($2,200) is essential for insulation and structural reasons. So, while it may seem like a costly investment now, it is better to ensure your home is safe and leak-free before inviting surveyors, estate agents, and potential buyers to your home. 

11. Adding a new bathroom

(Image credit: Studio Thomas James/Costa Christ)

Playing with new bathroom ideas (around $1,762) is also one of the best tasks to undertake regarding the value-added once the cost of the work is accounted for. It is often said that potential buyers' look at the kitchen and bathroom first before pursuing a property.

12. Adding double glazing

(Image credit: Paper & Paint Library )

Double glazing doesn’t add much immediate value and it is costly, however, it will cover its own cost and will bring a long-term benefit where energy efficiency is concerned – and it will save buyers from having to take on the task. 

13. Accentuating a sunny spot in the garden

(Image credit: Maximon)

A recent survey conducted by Rightmove in the UK showed that homes with highly-coveted south-facing gardens could be worth up to $30,000 more than those without. The data looked at just under 400,000 three and four bedroom homes and found that a south-facing garden was one of the prime factors for adding value to a home. 

Of course, there's not much you can do to change the orientation of your garden, but if you are planning to sell and don't already have one, it's time to create a defined seating area in a sunny spot in your garden so that potential buyers can picture themselves enjoying the weather.  

'Without a doubt, we’ve seen huge demand for homes with a south-facing garden,' says David Phillip, partner of David Phillip Real Estate Agents in Yorkshire. 'You’d be amazed at how many people turn up to a viewing and use the compass on their phone to work out where the sun is coming from; it’s a really important requirement.'

14. Playing with a Scandinavian-style decor scheme

(Image credit: James Merrell / Future)

Scandinavian decor has been influencing the way we design our homes for decades, but did you know that it can also add value to your home once it comes time to sell up and move on?

Following analysis by Bankrate of the most popular décor designs and hundreds of house prices on online real estate platform Zoopla to determine which interior design style adds the most value to your home, Scandinavian-style was declared the most popular.

15. Decluttering and depersonalizing to add value

(Image credit: Jessica Nelson Design/Carina Skrobecki)

Buyers need to see the space they are getting to see how good value it is. They want to see the condition of the walls and floor, which is difficult when most of it is covered with other people’s belongings. When following the right decluttering tips, you are also allowing the buyer to see the space and imagine themselves living in it – you are selling a lifestyle and a dream.

Nobody has the exact same taste in décor, and future buyers must be able to visualize themselves living in your space, so consider removing any decoration that shows too much personality. Just because something adds character to the property to make it your home, this doesn’t necessarily mean any value is being added to the property’s saleability.

16. Wash the windows

(Image credit: James Merrell)

Getting down to basics now... Prospective buyers will pay more attention to windows, and they will immediately give a sense of how well maintained the rest of the house is. If you have easy access give them a thorough wash and if your house has wooden windows, then consider giving them a fresh lick of paint to stop them looking old and cracked.

17. Making your home improvements 'smart'

(Image credit: Brent Darby)

Energy-saving and environmentally-friendly enhancements may be good for the planet – but they are also good for your home and your pocket. So what are the top eco-friendly, 'smart' home improvements that you could be making?

With ‘home improvement’ searches up 380% according to Google Trends, it seems we’re focused on updating and fixing-up our homes during lockdown. Interestingly, according to a recent report by Rated People , nearly a third of homeowners (31%) are looking to specifically take on eco-related work at home this year – showing that energy efficiency and green issues are of high importance to homeowners.

The report, which surveyed over 1,000 homeowners, also reveals the top 10 eco focuses that homeowners are tackling – with the number one improvement simply being to install smart lighting, energy efficient LED bulbs that can be automated and controlled via an app. Nearly a third (31%) are making this style of lighting their priority with their home improvements, with upgrading to eco-friendly appliances and double-glazing next on the list, followed by home chargers for electric cars and upgrading insulation.

*According to a Housing Market Prediction by Forbes.

Jennifer is the Digital Editor at Homes & Gardens. Having worked in the interiors industry for a number of years, spanning many publications, she now hones her digital prowess on the 'best interiors website' in the world. Multi-skilled, Jennifer has worked in PR and marketing, and the occasional dabble in the social media, commercial and e-commerce space. Over the years, she has written about every area of the home, from compiling design houses from some of the best interior designers in the world to sourcing celebrity homes, reviewing appliances and even the odd news story or two.

10 simple secrets to increase the value of your home

Make your home look attractive

When putting up a building for sale, many people often forget about the importance of its appearance. All attention is focused on interior layouts and interiors, but this is fundamentally not true. After all, a person receives the first impression when he sees the house from the outside, and it does not always play in favor of the seller. Therefore, in order not to miss potential buyers, the Beautiful Country House offers its visitors several ways to change this situation for the better. We advise you to make sure that the appearance of your home ownership does not scare away, but rather attracts potential future owners.

Exterior refurbishment

The front is the first thing a customer sees, so why not freshen it up before selling. If your wooden house is painted, you must first remove the old paint and dirt, treat with special primers to prevent mold, and repaint. A stone or brick house is also worth preparing. You can wash it with special equipment, paint cornices and other architectural details to look fresh and welcoming, and use Street Art.

Place to Recreate

Set up a place for recreation and entertainment in the surrounding area

Porch, porch, backyard - all this can be a great place for family entertainment or gatherings with friends. Make sure the lawn is well maintained, arrange comfortable furniture, table and floor vases with fresh flowers, scatter colorful cushions, trim overgrown bushes, and decorate the area with potted ornamental plants. This will turn the area around the house into a very pretty and cozy space.

Replacement of windows and doors

These are things that are highly valued when buying a home. Their quality can seriously affect even the cost of the house. Therefore, replacing outdated double-glazed windows and worn-out doors will be a wise decision. Especially if you live in rather extreme climatic conditions of cold winters or hot summers.

Extra amenities

Extra amenities are highly desirable when selling your home

Your backyard may have a swimming pool with aqua design, hot tub, relaxation area with professional barbecue, or a summer kitchen. All of these additional options can play a positive role if all of the above is cleaned, repaired, and is in working order.

Landscaping

Well maintained and beautifully landscaped grounds can play an important role in winning the hearts of your potential buyers before they even reach the door of your home. If your landings are outdated, you can invite professionals to clean up and update the design. Many shrubs, flowers, lawns decorated with colored mulch, small architectural forms and pavement paths will delight the eye and attract attention.

Use color

Add color to your home

A seasonal color palette will enhance the appeal and create the perfect home feeling. Colorful lawn furniture, front door, architraves and even a mailbox in the right design against the backdrop of hedges will create the right mood and leave the most pleasant impression on potential clients.

New Entrance Door

Perhaps you should give your front door a makeover with a bright new door and decorate it with an original brass or nickel number. And in addition, place a bell, a door knocker or lamps in the same style.

Ecological comfort

You can increase the list of such options and thereby make your offer more attractive to the buyer for a variety of purposes, such as street lighting, or a green roof with vegetation, greatly increase the value of your home.

Outdoor Lighting

Architectural and Landscape Lighting

Homeowners often forget about it, which is fundamentally wrong, especially when it comes to safety. In addition, landscape lighting will best decorate the surrounding area in the evening, and architectural lighting will decorate the house itself. Therefore, we advise you not to neglect the opportunity to showcase your property in the best possible way at any time of the day with the help of garden lighting.

Look at the house with an open mind

You probably think that the only way to increase the price is through upgrades that require another cash investment. However, it may turn out to be even easier than you might think. Look at your home and yard as if you were an outsider. Your gaze will immediately catch on to a broken branch that you never bothered to cut, an old and rusty children's bike in the corner of the yard, overturned garbage cans in the garage. All these little things are so familiar that you do not notice them, but a stranger will see them first of all. Remove anything that might spoil the impression of potential buyers.

We hope that the advice of our interior design portal will help you take all measures to increase the value of the house you are putting up for sale, and in no case be cheap. Maybe you have some ideas of your own to increase the value? Share them in the comments!

How to add value to your business

This is perhaps the cut-off point between successful companies. Often we are so surrounded by competition and many businesses trying to get through our fingers that we focus more on others than on ourselves. By this I mean that One way to add value to your business is to look at your and not others. If we do not participate in sports competitions where you compete for the title of the best, here we compete for uniqueness.

Companies that try to copy and improve their competitors by looking closely at them often achieve the opposite effect. Often, when trying to imitate someone, we will have flaws and flaws. Hasn't it happened to you that in some brands or products you saw a reflection of what you already knew in others? What happened to you? Did it inspire confidence or distrust in you? That's the value - to distinguish yourself from others, and it's not difficult if you believe in what you're doing.

Index

Why is it difficult for us to add value to our business?

All people have an innate tendency to copy. Like it or not, you are replicating and copying everything you see, and always will be. Human! From a young age, we tend to focus on others in order to act like them. Because it's the right thing to do and also they tell you it's the way it should be. Through this you gain the ability to speak, learning guidelines, knowledge and skills. And that's all very well, but you don't always have to think like someone else.

The same is true in business. There are some conditional foundations that need to be followed. Promote yourself, offer your products, create a good image ... But always, according to your personality, which is unique, I assure you. No one has lived a life like you, and overall your experience is unique. Don't let yourself be carried away by what others are doing, trust yourself. Also, it's a loop that feeds on itself, the more you trust yourself and the more personality you have, the more you stand out, the more motivated you are and the more you trust yourself again.

Individual Business Examples

Found an example of how important your personality is in a business. for Tesla car brand. I remember an interview with its founder, Elon Musk, they asked him why he didn't do advertising. His answer was surprising, he explained that the automotive market was already very stable and it was difficult to enter it. Elon Musk clearly understood that he needed to create a car that would stand out from the average, which would be different, otherwise it would probably fail. The economic capital he had meant that if he invested in advertising, he couldn't invest as much in R&D to make a car better than the competition. Therefore, he simply did not advertise and hoped that his results would speak.

Another example of we found this in the apple , and in particular the prices of its products. Apple, if it focused on competition, would probably lower the prices of its products to gain market share. However, it was a brand that has always invested a lot in innovation and the quality of its products has been very different. So much so that even offering its very expensive products, it has achieved good sales and has become one of the largest companies in the world. They never look at what others are doing, they go about their business and their philosophy, they are different, and consumers know it.

How can you create business value?

We have determined how important it is to add our distinctive touch, now we must apply it. I'm going to present 4 tips on what steps you can take to apply this to your business.

Logo and slogan

Personally the most important thing. Every logo and slogan will be visible in every business you do. Products, advertising, internet, company philosophy, etc. Communicate what we rely on to sell and define our product gives us an immediate differentiator. The best example is Coca-Cola. The power of your logo is undeniable. Lucky letters, the letter "s" in Kole is higher than Kok's, have you seen that? What about his musicality? Drawing happy and connected letters and even weaving in Cola. Because his "tail" is remembered more than the rest.

And last but not least, his slogan "Unlock Happiness". Because we open a bottle because we hope it's good, because we hope to have a good time, and if you share it with more people in an advertisement, so much the better. Coca Cola manages to match its product to what it describes.

That's why the logo and slogan are so important. Don't just chase, make them beautiful. That they have meaning, logic, like in chess, where a move performs several functions.

Offer what others don't offer

Pure benchmarking. Study and compare what others are doing, not to copy them, but to integrate or suggest the flaws you perceive. This results in going from one store to another, from site to site, from web to web, asking that what you mean is not yet offered. A good example many years ago was sending food to your home when no one was doing it, like Domino's Pizza. And when they were copied, they gave a guarantee of delivery in a maximum of 30 minutes.

If you have a business, this is not a problem. Keeping the changes that make you different will not only keep your customers safe. Every sale or service you make is a promotional bonus. If you don't believe me, remember Tesla cars.

Marketing and advertising

Advertising is the first channel of communication for those consumers who have not come into direct contact with our business. The best way to convince them is originality. It is important to highlight our strengths, especially what sets us apart from the rest. If we add to this a creative way of conveying, we will have a lot of numbers that we will remember.

Depending on the volume of business and budget, it is advisable to contact an advertising agency. Ordering advice on how to market yourself never hurts. Nowadays, advertising has evolved a lot, and there are techniques and nuances with which you can interact with potential customers that we do not often present.

Continuous innovation

Stay ahead. Always offer new innovations or services. Companies that stagnate and continue to offer the same thing are prone to decline. Nails continuous improvements or integration of simple aspects that competitors offer and that customers value This is not bad, if the essence of the matter is not lost. And, above all, make sure that every step you take can be easily adapted.

Personal example. In his time, I had a pizzeria. After a while, we integrated home delivery. My efforts were focused on the quality of the pizza and it paid off. With the integration of home delivery, this became a plus and the number of calls increased. Revenues were rising and we didn't have enough time for the cast to be successful. I still remember the man who told him 20 minutes and his address was 150 meters away. This took me 1 hour. After the first call demanding pizza and the second with an angry customer, he told me he didn't want pizza. I also went to his house and explained that I was sorry and that I could have delivered the pizza sooner, but my philosophy was quality over time. That from now on I will try to cut down the time, because I will hire staff, and I did not foresee so many calls. I did a 2x1 on him and he slammed the door on me. A few days later he called me again to not worry about the weather like he told me! "Fine pizzas," he repeated.

But we won't talk about pizzas.

This is a real-life example of how quality and appeal can help you integrate value into your business and differentiate yourself. This brings us to the next point to consider.

Value in your company

Decide what philosophy and values ​​you want to convey. Ethics and morality among your employees, if you have them, and that they feel that what goes with you goes with them. Companies that make their employees feel like part of the business tend to perform better. And in order to offer a quality product, we need the business to function well. You can learn a lot more about how to add value to your business in this same blog.

Acts of despotism or greatness usually result in bad behavior and discontent. Humility has a reward, because if you treat others well, they will want to treat you well.

Customer Service

It's not new, but the deal you're offering is there. All people want to be treated well, especially if they trust you. Currently, many companies are applying for a CRM strategy between employees and customers. Some of them don't do it day in and day out. It can be a smile every time someone is being served. Even a phone call on a complaint dealt with from kindness, simplicity and speed , restore the confidence you are about to lose. Or even, depending on the number of clients or the focus of your business, a more customized solution. This recognition and value for your customers has not and never failed me. Because everyone has their reasons and we love to be treated well.

Conclusions on what value is

Value will be in everything we include in our product and company that makes them unique.

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