Aarke soda maker
Carbonator 3 | Award-Winning Sparkling Water Maker
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As low as €210
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The Carbonator 3 is a groundbreaking sparkling water maker with a stainless-steel enclosure. Forget the outdated, plastic soda machines of the past: This one is made from premium materials with top-of-the-line safety valves. It’s designed to upgrade the look and feel of your kitchen counter for years to come. The third iteration of the Carbonator features an overhauled internal safety valve system and a new CNC-machined stainless-steel precision nozzle.
How to use: Fill your bottle up to the fill line (with fresh, clean water only) and attach to the machine. The lever is where the magic starts and ends, both carbonating your water and releasing pressure from the bottle. Push and hold until you hear a buzz, then release and unscrew the bottle from the machine. Enjoy your endless supply of sparkling beverages!
*Note: Gas cylinder not included
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Included in the box:
• 1 Carbonator 3
• 1 PET Water Bottle
• Drip Tray Cover
• Aarke cleaning cloth
Specifications
Shop Aarke Carbonator and get Aarke Nesting Glasses Set for free! Simply add these glasses and a Carbonator of your choice to cart. Offer will apply automatically in checkout and the Nesting Glasses will be free of charge.
Carbonator 3 | Award-Winning Sparkling Water Maker
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Color: Matte Black
Keep me updated
Looks like this product is currently out of stock.
If you'd like to be notified when it's back, leave us your email below.
I would like to subscribe to Aarke newsletter.
By signing up, you agree to Aarke’s Privacy Policy.
Worldwide shipping
Secure payments
Personal support
The Carbonator 3 is a groundbreaking sparkling water maker with a stainless-steel enclosure, in a modern, rough-textured Matte Black finish. Forget the outdated, plastic soda machines of the past: This one is made from premium materials with top-of-the-line safety valves. It’s designed to upgrade the look and feel of your kitchen counter for years to come. The third iteration of the Carbonator features an overhauled internal safety valve system and a new CNC-machined stainless-steel precision nozzle.
How to use: Fill your bottle up to the fill line (with fresh, clean water only) and attach to the machine. The lever is where the magic starts and ends, both carbonating your water and releasing pressure from the bottle. Push and hold until you hear a buzz, then release and unscrew the bottle from the machine. Enjoy your endless supply of sparkling beverages!
*Note: Gas cylinder not included
Read More Read less
Included in the box:
• 1 Carbonator 3
• 1 PET Water Bottle
• Drip Tray Cover
• Aarke cleaning cloth
Producers of soda warned of the risk of market collapse due to excise — RBC
The soft drinks market could collapse by at least a third if an excise is imposed on them, manufacturers warn. They asked the Ministry of Agriculture and the Ministry of Economic Development to evaluate the consequences.
This is stated in a letter from the Union of Non-Alcoholic Drinks Producers (SPBN), sent to Deputy Minister of Agriculture Oksana Lut (a copy is at the disposal of RBC). SPBN President Maxim Novikov confirmed the authenticity of the document. Among the members of the union are the largest producers of this category: Coca-Cola, PepsiCo, Aqualife and others.
The introduction of an excise tax on non-alcoholic beverages is considered “inappropriate and unreasonable” by the SPBN. In the letter, the union asks the Ministry of Agriculture to consider its arguments about the consequences of such a measure and report its position. The union also sent appeals on the issue of excises to the Ministry of Economic Development and the Ministry of Labor, Novikov added.
The Ministry of Agriculture informed RBC that they had received a letter from SPBN. “The ministry believes that the excise initiative needs serious study, including in terms of possible price risks for Russian consumers and an assessment of the additional fiscal burden on business,” the ministry’s press service explained.
The press services of the Ministry of Economic Development and the Ministry of Labor reported that they had not received such a letter.
Producers were concerned about the proposal of the expert council under the government to introduce an excise tax on sweet soda. In November, Izvestia reported on this initiative. Experts proposed to establish an excise tax on sweetened carbonated drinks in the amount of at least 20% of their retail price, follows from the recall of the federal project “Strengthening Public Health” on the passport (RBC has a copy). In their opinion, the measure is effective for improving public catering of the population. In addition, excises are proposed to be set on salty snacks (with a salt content of more than 1 g per 100 g) and other products with a high salt content, as well as on sausage, sausages, bacon and other processed meat products.
Discriminatory measures for certain foods, such as sugar-sweetened soft drinks, are unacceptable without scientific justification and need to be worked out with experts and businesses, the WIS letter to the Ministry of Agriculture says.
The authors of the initiative did not provide a scientific justification for the introduction of the excise tax, and it was not discussed with the industry union, the letter emphasizes. Among food products, only alcohol is subject to excise duty.
Soft drink manufacturers claim that the decline in the purchasing power of the population has already led to a significant reduction in sales of non-essential soft drinks. The record decline in sales was in 2015 (by 10-15% depending on the category), and in 2016-2018 the market stagnated. Small and medium-sized enterprises — producers of kvass, iced tea and soft drinks from local producers — are suffering the most from the crisis, the letter says.
Due to the decrease in purchasing power and the introduction of excise taxes, the soft drinks market will fall by at least 30%, the SPBN warns, indicating that this figure is critical for the industry: such a drop in sales will lead to bankruptcies of many companies in the industry, job cuts and tax cuts.
deductions.
The production of sugar, flavorings, sweeteners and other ingredients may also have a negative effect, the WIS indicates. As an example, the union cites the experience of Mexico, which in 2014 set an excise tax on sweet drinks at 1 peso per liter. This led to the fact that more than 30 thousand stores were closed in the country, in which more than 50% of the assortment fell under the tax, the letter says.
Losses from uncollected VAT, income tax, resulting from the decline in sales of soft drinks, according to manufacturers, significantly exceed revenues from excise tax to the budget. According to the estimates of the Central Institute of Economics and Management of the Government of Vietnam, which are cited by the WIS, additional revenues to the budget from the introduction of a 10% excise tax on carbonated drinks amounted to $8.46 million, and the total losses to the economy were $52.6 million. lead the relationship between the consumption of carbonated water and the growth rate of obesity, points out Maxim Novikov.
But, according to the WIS, the share of consumption of soft drinks in the daily diet of Russians does not exceed 2% of the recommended daily calorie intake.
The main directions of the priority project to improve public health are to reduce the harmful consumption of alcohol, tobacco and create conditions for rational nutrition, government experts say. Improving eating patterns is important for preventing noncommunicable diseases and obesity. For rational nutrition, experts consider it effective to legislatively change the formulation of products, introduce warning color marking on packaging, excise taxes on harmful products, as well as fiscal measures. Measures to reduce the consumption of alcohol and tobacco include raising excise taxes, further restricting advertising and banning open displays in retail outlets, and banning the sale of alcohol to persons in a state of intoxication. State public health policy should also be aimed at promoting physical activity, preventing a sedentary lifestyle and organizing frequent breaks from sitting, including at the workplace - such measures should be included in corporate health programs.
Experts also suggest considering the issue of subsidizing fruits and vegetables, as well as vitamin D3 for the Far North.
To form a healthy lifestyle, a balanced diet should be promoted and the production of appropriate products should be stimulated, but restrictive measures should not be introduced, the WIS indicates. In recent years, members of the union have been working "on changing the product line and recipes in terms of voluntary reduction in sugar content and the average size of the beverage package," the report says.
The proposal of the government's expert council to introduce an excise tax on sausages, sausages and other processed meat products has already been criticized in the Ministry of Agriculture. The ministry considered this initiative inappropriate, unreasonable and insufficiently developed. The Ministry of Health did not support the introduction of such an excise tax, which nevertheless advised Russians to consume less sausages.
Sweet soda market: trends and case studies
Carbonated soft drinks (CSD) are the second largest non-alcoholic beverage category after drinking water.
It includes all carbonated drinks with the addition of flavors and sweeteners, with the exception of kvass and energy drinks.
The market for carbonated drinks in Russia is growing. According to the forecasts of Euromonitor experts, from 2017 to 2022 it will grow in volume by 6.8%, drinks with Cola flavor will grow only by 3%, but drinks with other flavors have a growth potential of 11.5%. We will consider the reasons in the review of trends.
The market is developed by two global giants, which are the main leaders of the category: Coca-Cola with a share, according to Euromonitor, of more than 31% and PepsiCo with a share of 25%. Aqualife is the leader among Russian manufacturers. The rest of the players are retail chain own brands that have not gained a strong position yet, or local players that tend to focus on a small range of drinks with the best-selling flavors.
The CSD market is similar to the drinking water market. The same manufacturers are often present here.
Already installed sets of equipment and technologies for bottling and packaging, as well as formed distribution channels, allow us to deal with both categories. The competitive landscape is characterized by a strong leadership position with diversified product portfolios and significant financial resources to promote brands and launch new products.
At the same time, the target audiences and consumer insights in these categories are different. In both mainstream and niche products, the role of marketing strategies and innovations is great, which is clearly proven by the proportions of those players who pay attention to thoughtful marketing.
The market for sodas and lemonades (products with high margins) is a large field that is practically unlimited in terms of the range of ideas and possibilities. Experimentation with the development of new recipes is inexpensive, the number of ideas is almost limitless. They are usually easy to put on the conveyor, which allows you to create niche marginal novelties and move ahead in the competition.
The competition in the soda category is very tough, there is little shelf space, the purchase is in most cases impulsive, and the market leaders, thanks to their resources and classic methods of marketing, distribution, merchandising, take all consumer attention to themselves. In order to “catch” their consumer, other producers need bright and strong “baits and lures”. And they should be based on real valuable things and phenomena that can respond to consumer demand.
Let's take a closer look at what these requests are and what these important values can be, what can be expected in innovation, what manufacturers can take advantage of in the competition.
The first global trend is health
The trend is serious, as it affects the general perception of the category. Soda reputation - "unhealthy" . Doctors and nutritionists unequivocally support this opinion, firstly, because of the sugar content, and secondly, because of the use of artificial colors and other ingredients.
This causes public irritation towards carbonated drinks, so the category began to be limited even at the legislative level. Result: in the EU and the US, soda is not sold in schools.
Naturally, such a movement cannot be ignored: manufacturers have found three options for dealing with this trend.
- The obvious option: reduce harm - reduce sugar and dyes in the product formula, reduce calories and glycemic index. This is how diet versions of classic drinks were born, where sugar is replaced with a sweetener. The launches of Coca-Cola Zero and Pepsi Light in Russia gave the category the opportunity to even grow due to such innovations. In parallel, educational materials have appeared that, for example, explain to the population that sugar is still a natural product and that in small quantities it is even useful, especially cane.
- The next step: to increase the benefits - add natural ingredients and micronutrients. Manufacturers began to use, for example, natural juice instead of dyes and flavor substitutes.
So, classic Fanta now contains orange juice and even vitamin C.
- Upgrade: go back to basics - use basic recipes, originally based on natural and healthy ingredients. This was a return to the original lemonade recipe: fresh citrus juice, sweetener (cane sugar or honey) and water! The well-known brand Orangina is built on this, which was revived on the wave of the trend in the USA and Europe. In Russia, drinks based on natural herbs are experiencing a renaissance: tarragon (tarragon), thyme, St. John's wort. A vivid example is Drinks from Chernogolovka, whose classic and high-quality flavors have recently been successfully updated, and now it is the undisputed leader among Russian brands in the carbonated drinks market.
The second global trend is purity, naturalness, environmental friendliness
It develops from the first one - health - against the background of household pollution and the dominance of "synthetics", especially in megacities.
This trend is being maximized in every aspect of the product, from ingredients to packaging.
- The quintessence of naturalness is a fashionable organic concept that allows you to sell not just expensive, but very expensive. A striking example is the entry of Red Bull into the US and Canadian markets with a line of organic carbonated drinks. Interesting and indicative in the case is the widest sales channel for this product - not even a large retailer, but the online giant Amazon. In Russia, the concept of "organic" is still spontaneous and has not been formalized by law, so the consumer is still more familiar and understandable with the semantic field of "bio". And it already has a solution: Bio Lemonade Fonte.
- Green cities in general are already a big trend in developed markets such as Japan, Singapore, USA, Canada, UK and other EU countries. Separate waste collection and plastic recycling are the norm, and this is reflected in sustainability communications such as packaging.
Russia will not lag behind for long, and sooner or later global companies will transfer their developments to us.
The third most necessary trend for survival is innovativeness
This is the most visible trend on the shelves and in advertising. First of all, it reflects attempts to counter the serious decline in consumer loyalty that occurs with the change of generations X-Y-Z. New generations have not adopted the habits of their elders, they have formed their own, gone digital and easily switch in their preferences both online and offline. Loyalty is out of the question, it is important for brands to at least keep their attention: to constantly interest, engage both in social media and on the shelf. To do this, it is necessary to offer novelties, follow innovations both in products and in insights. And digital makes the life of products more transparent and shorter in cycles. And those players who have understood the changing rules of the market are already showing very interesting innovations:
- Unexpected flavors and combinations.
Leaders experiment here more often: Sprite with cucumber, cherry Colas, Schweppes with mojito, pear Fanta. But there are also brave local players. We hope their number will come!
- Ethnic or geographic sodas with mate extract. In Europe, the German Club-Mate became successful. The hype around him, as an indispensable attribute of hackers, brought him to Russia for the fashionable and alternative part of the advanced youth. Also interesting is the case of Berlin's Wostok lemonades, which are based on the trend of recreating old, almost Soviet tastes, but at the same time according to new experimental recipes. Originally created and sold in trendy places in Germany, they are now also available in Moscow with the following combinations: plum and cardamom, apricot and almond, pear and rosemary.
- A modernized renaissance of historical tastes is not just to “sweeten” the nostalgia for the times “when the trees were taller and the lemonade was real”, but to do it at a new, for example, premium level: with thoughtful positioning, exquisite packaging in vintage style, quality ingredients.
That is why in the new marketing cycle, not Coke, but other flavors will see noticeable growth. Manufacturers got the recipes and launched their "Tarhuny", "Baikal", "Duchess".
- Anti-alcohol cocktails is a new trend already accepted in society, especially in new generations, in the wake of a general decrease in alcohol consumption and an increase in a healthy lifestyle. For cases when the consumer does not want alcohol at a corporate party, a party, at a bar, but also wants to participate in a feast and communicate with fellow colleagues who "drink". Accordingly, advanced manufacturers have scaled the lines from HoReCa to retail and earn money there: Fresh Bar drinks (with Mojito, Pina Colada, Black Jack, Sex on the Beach flavors), Canada Dry Ginger Ale, a series from Franklin & Son.
- Cross-category solutions - experiments not only with taste, but also with the product package. A drink can become part of a snack: snack & drink (drink + snack) as a logical solution for gas stations, offices, train stations, etc.
The traditional German example of crossing mineral water and juice is also indicative, which was reflected in the popularity of Schorle drinks. Another interesting experiment from Chupa Chups is the transfer of taste from the candy category to drinks.
- Customization "for me". A several-year-long case that no one has yet repeated, when Coca-Cola successfully operates personalized products for "Ivan, Sveta and Katya" and personalized messages "for the smartest" or "for the best friend." It is important to be bolder and go beyond the usual - to make limited editions of regular SKUs with promotional customization on the packaging.
Summing up
Carbonated drinks as a category are undergoing a major rethinking phase under the pressure of trends such as health, naturalness and sustainability.
Sodas and soft drinks remain a huge and varied battleground for marketing strategies and product innovation.
