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20+ Best Pastel Color Palettes for 2023

In color science, pastels are essentially tints of other colors created by adding white. So green becomes mint, while purple becomes lavender. While pastel shades are typically associated with spring, pastel color palettes can be used year-round.

Companies in the wellness, childcare or healthcare space can use pastel color palettes for their logos, while others can create seasonally engaging social media content with an airy spring or summer vibe.

Bring your vision to life by adding your favorite colors to your Venngage Brand Kit so you can ensure all your infographics, presentations and visual content represent your brand identity.


 

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What are pastel colors?

Pastels are tints of other colors, which means that if you were using actual paint, you would achieve a color like baby blue by adding white to primary blue. In our modern age in which most design is done on computers, pastel shades with a low saturation level.

Pastels can also be categorized as a type of muted colors—vivid colors desaturated as they’re mixed with black, white or a complementary color. Read our blog on the 7 graphic design trends of 2021 to learn more.

 

Pastel colors meaning

Because pastels are created from other colors, there’s no single color family they belong to, which makes them incredibly versatile. That also means they bring new dimensions to the colors from which they derive.

While red has traditionally represented energy or danger, pastel pink brings softness and calm. In fact, many pastel shades create feelings of peace and serenity because they’re easier on the eyes thanks to their lack of saturation.

 

Top pastel color palettes for 2021

Give your designs a calming presence by incorporating one of these pastel color schemes.

    1. Alice Blue + Lavender Web + Baby Blue Eyes
    2. Light Gray + Timberwolf + Platinum
    3. Peach Crayola + Lemon Chiffon + Light Blue
    4. Honeydew + Queen Pink + Pale Cerulean
    5. Champagne Pink + Linen + Isabelline
    6. Cornsilk + Pale Pink + Alice Blue
    7. Max Blue + Wild Blue Yonder + Cameo Pin
    8. Pastel Pink + Pale Pink + Snow White
    9. Ultra Red + Cherry Blossom + Piggy Pink
    10. Iceberg + Granny Smith Apple + Lemon Chiffon
    11. Aquamarine + Light Coral + Melon
    12. Turquoise Blue + Cornflower Blue + Neon Blue
    13. Celeste + Pastel Pink + Silver Pink
    14. Turquoise + Corn + Salmon Pink
    15. Mimi Pink + Mauvelous + Powder Blue
    16. Bright Pink + Rajah + Sunray
    17. Light Coral + Apricot + Melon
    18. Uranian Blue + Orchid Pink + Pink Lavender
    19. Tea Green + Celeste + Mauve
    20. Columbia Blue + Cream + Apricot
    21. Baby Blue + Salmon + Mindaro

 

1.

Alice Blue + Lavender Web + Baby Blue Eyes Pastel Color Palette

Hex Codes: #edf2fb // #d7e3fc // #ccdbfd // #c1d3fe // #abc4ff

This blue-heavy pastel color palette calls to mind the ease and calm of a lazy summer day. Pair the lighter shades with the darker ones to create contrast, or use similar tones for a less stark combination.

If you choose this color palette as your brand colors and want to apply it to your design, you have it automatically extracted and added to Venngage, or manually add the Hex Codes to My Brand Kit in order to load the colors to your account:

Once that’s done, simply apply your brand colors to your design in one click (which can be done with a Business account):

Return to Pastel Color Palettes list

 

2. Light Gray + Timberwolf + Platinum Pastel Color Palette

Hex Codes: #d1d1d1 // #e1dbd6 // #e2e2e2 // #f9f6f2 // #ffffff

This neutral pastel color palette has an air of luxury thanks to the sophisticated pairing of similar shades. Consider this pastel color scheme for packaging design in the wellness or beauty space or for a thought leadership white paper for a nonprofit.

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3. Peach Crayola + Lemon Chiffon + Light Blue Pastel Color Palette

Hex Codes: #ffc09f // #ffee93 // #fcf5c7 // #a0ced9 // #adf7b6

You can practically taste this pastel color palette with its peach, lemon and lime colors. It’s anything but boring with several shades that reside on the bright end of the pastel spectrum.

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4. Honeydew + Queen Pink + Pale Cerulean Pastel Color Palette

Hex Codes: #809bce // #95b8d1 // #b8e0d2 // #d6eadf // #eac4d5

Speaking of color palettes you can taste, this pastel combination is grounded by the soft green of honeydew, so named for the sweet melon, with blue and pink pastel shades providing balance and contrast.

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5. Champagne Pink + Linen + Isabelline Pastel Color Palette

Hex Codes: #e8d1c5 // #eddcd2 // #fff1e6 // #f0efeb // #eeddd3

You might be able to wrap this pastel color palette around you like a blanket because it’s so warm. With shades of pink, brown and off-white, these colors are ideal for brands with a casual, easy personality.

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6. Cornsilk + Pale Pink + Alice Blue Pastel Color Palette

Hex Codes: #e8dff5 // #fce1e4 // #fcf4dd // #ddedea // #daeaf6

A color scheme drawn straight from an Easter basket, this combination of shades is ideal not only for that holiday but for any brands that need to appeal to new parents or young children.

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7. Max Blue + Wild Blue Yonder + Cameo Pink Pastel Color Palette

Hex Codes: #d4afb9 // #d1cfe2 // #9cadce // #7ec4cf // #52b2cf

With several shades that lean slightly more saturated than most pastels, this color palette rides the line between pastel and vivid expertly. The dusky pink provides earthiness while the near-jewel tone blue and green make a splash.

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8. Pastel Pink + Pale Pink + Snow White Pastel Color Palette

Hex Codes: #d3ab9e // #eac9c1 // #ebd8d0 // #fffbff // #fefeff

The ultra-light pale pink shade here is a delicate companion that makes the pastel pink seem downright dark. This neutral pastel color scheme calls to mind the pinks and browns of the American Southwest.

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9. Ultra Red + Cherry Blossom + Piggy Pink Pastel Color Palette

Hex Codes: #ffe5ec // #ffc2d1 // #ffb3c6 // #ff8fab // #fb6f92

What would a pastel color palette collection be without pink? This scheme takes you on a journey through pink, from just about as light as the color gets to as dark as you can go before it turns back into red.

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10.

Iceberg + Granny Smith Apple + Lemon Chiffon Pastel Color Palette

Hex Codes: #79addc // #ffc09f // #ffee93 // #fcf5c7 // #adf7b6

The foods mentioned in the names of some of the colors included in this palette would make for a refreshing summer salad, and that’s exactly the vibe of this pastel combination—delicious and refreshing.

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11. Aquamarine + Light Coral + Melon Pastel Color Palette

Hex Codes: #ffffff // #84dcc6 // #a5ffd6 // #ffa69e // #ff686b

This pastel color palette turns the contrast volume up near a 10 by juxtaposing coral and teal, which is a classically Miami combination that transports you directly to the set of “Golden Girls.”

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12. Turquoise Blue + Cornflower Blue + Neon Blue Pastel Color Palette

Hex Codes: #61f4de // #65cbe9 // #68b6ef // #6c8dfa // #6e78ff

This cool blue-green pastel color palette takes inspiration from several quadrants of its color family neighborhood. The result is a color scheme that pushes the boundaries outward toward both green and purple while still being grounded in blue.

Want some more blue color palette inspiration? Check out our article on the top 20+ blue color palettes for 2021.

Return to Pastel Color Palettes list

 

13. Celeste + Pastel Pink + Silver Pink Pastel Color Palette

Hex Codes: #ff7477 // #e69597 // #ceb5b7 // #b5d6d6 // #9cf6f6

Earthy takes on blush and sage highlight this color scheme that still packs a punch with splashes of bright blue and pink. This pastel palette works for a range of types of brands because it pulls colors from all over the spectrum.

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14. Turquoise + Corn + Salmon Pink Pastel Color Palette

Hex Codes: #f49097 // #dfb2f4 // #f5e960 // #f2f5ff // #55d6c2

The bright pastels of this color palette coalesce rather than clashing with each other, as they are all equal in their desaturation level. The addition of a silvery gray helps cut through the richness.

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15. Mimi Pink + Mauvelous + Powder Blue Pastel Color Palette

Hex Codes: #e27396 // #ea9ab2 // #efcfe3 // #eaf2d7 // #b3dee2

Another pink-forward pastel palette, this combination features a couple of bright, bold pinks but is grounded by a delicate shade called Mimi pink. Use the richest pink shade as a pop of contrast against the other four tones.

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16. Bright Pink + Rajah + Sunray Pastel Color Palette

Hex Codes: #f55c7a // #f57c73 // #f68c70 // #f6ac69 // #f6bc66

We don’t think you could go wrong making a summer drink based on these colors, and this warm color palette can bring that same warmth and celebratory spirit to your visual communications.

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17.

Light Coral + Apricot + Melon Pastel Color Palette

Hex Codes: #f08080 // #f4978e // #f8ad9d // #fbc4ab // #ffdab9

This warm pastel color palette is another combination that would be right at home on the beach. Contrast coral against apricot for a one-two punch or pair the three lightest shades together for a tone-on-tone party.

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18. Uranian Blue + Orchid Pink + Pink Lavender Pastel Color Palette

Hex Codes: #cdb4db // #ffc8dd // #ffafcc // #bde0fe // #a2d2ff

Pink? Lavender? How about both? Pink lavender provides the central balance to this palette that leans toward purple and blue at either end.

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19. Tea Green + Celeste + Mauve Pastel Color Palette

Hex Codes: #fdffb6 // #caffbf // #9bf6ff // #a0c4ff // #ffc6ff

A pastel color palette does not have to be free of energy, and this effusive, outgoing scheme proves that point. Nearly every shade is bright and lively. That makes it perfect for brands that want a summer or spring palette without sacrificing the vigor of energetic tones.

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20. Columbia Blue + Cream + Apricot Pastel Color Palette

Hex Codes: #a7bed3 // #c6e2e9 // #f1ffc4 // #ffcaaf // #dab894

This pastel color palette has the mellow, lived-in feel of a soft leather couch with bursts of brightness from apricot and a bright, buttery cream.

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21. Baby Blue + Salmon + Mindaro Pastel Color Palette

Hex Codes: #70d6ff // #ff70a6 // #ff9770 // #ffd670 // #e9ff70

There’s no technical desaturation level that magically makes a color pastel, so we think the five shades here are about as saturated as you can get in a pastel palette. This is an undeniably summery scheme that would be right at home in any seasonal campaign.

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Pastel color palettes in use

Pastel color palettes are a natural fit for products and brands in the wellness and beauty space, but as we’ll explore, they can expand far beyond those bounds.

Millennial pink everything

If you’ve heard of millennial pink in the past several years, it’s for good reason — it’s everywhere. On shoes, couches, beauty products and even on people’s walls, this popular pink is also called blush.

A selection of millennial pink in the real world

Sweet connections

Cacao 70 is a Canadian chocolate shop that also sells the packaged chocolate goods it makes in its factory. The company’s mission is a natural fit for pastel colors, which appear throughout the brand’s packaging and online identity.

Cacao70 chocolate company pastel product packaging

Mixed pastels

The International Science & Health Foundation primarily uses black and white, but a 2019 rebranding project added pops of pastel that take the brand in a cool, organic and modern direction.

International Science and Health Foundation pastel business cards

Pastel power

Simball is an Argentinian company that makes pens, crayons, markers and other writing utensils, and its brand is decidedly youthful and fun. A line of pastel gel pens was a natural fit, and the company added retro designs to bring its new products to life.

Simball pastel gel pen promotional materials

 

Best color palette generators

Want to see more pastel color palettes or create your own? Check out the best free online color palette generators to inspire you.

Venngage’s Accessible Color Palette Generator


 

In a typical design process, you’d choose a color palette, put together a visual and then manually check it for accessibility using a contrast checker or color blindness simulator.

This means you have to mix, match, test and retest, until you’ve found something that works.

Translation: there’s a ton of trial, error and time involved… so save yourself extra time and effort by flipping this process around!

With Venngage’s 100% free Accessible Color Palette Generator, you can generate a range of beautiful, WCAG-compliant color palettes in one of two ways — no design experience or accessibility knowledge required.

How does it work? In two ways:

No matter which route you choose, you’ll see the contrast ratio of each color against black or white text. And every palette generated adheres to a contrast ratio of 4.5:1 as per the latest Web Content Accessibility Guidelines (WCAG) 2.1 AA.

In other words, the designs you create with these color combos will be compliant and inclusive — you can pass those accessibility tests with flying colors.

Once you find a palette you love, simply click Download. You’ll get a text file with the HEX codes for that palette and for the text color that goes with it (#ffffff for white text and #000000 for black text).

Ready to give it a try?

 

Coolors

Coolors is incredibly easy to use and has a vast supply of color schemes to choose from. Just type in “pastel” at the top and check out the seemingly endless list of results.

Learn more about how to use Coolors.

Color Hunt

Like Coolors, Color Hunt is a vast palette library, but it boasts nearly three dozen color collections that feature palettes with similar tones. One collection is focused on pastels, while many other collections offer color schemes that include pastels.

Learn more about how to use Color Hunt.

Paletton

Paletton is a true color palette generator, in the form of a color wheel that you can customize to create a harmonious color palette. It will take some adjustment since pastel colors don’t automatically appear on a traditional color wheel. Use the “fine tune” menu to drop the saturation level down until the resulting colors are in the pastel family and explore from there.

Learn more about how to use Paletton.

Colormind

Colormind allows you to build a color palette while simultaneously seeing what it would look like on a website. This lets you tweak not only the pastel shades you’ve included but experiment to see how they look in various applications.

Learn more about how to use Colormind.

 

Color palette FAQ

Do you have questions about creating a color palette for your business? We’ve got answers.

What is a color palette?

In graphic design or branding, a color palette refers to all the colors available for use, including the ones appearing in the company’s logo, on product packaging, and in visual design assets like infographics, presentations, white papers and more.

How to pick a color palette?

The best way to go about selecting a color palette is to begin by identifying the personality of your company, considering which broad color family best represents it and narrowing it down to one specific shade. Then use color palette generators or other tools to find colors that work well and create a harmonious palette.

If you find it challenging to pick a color palette for your business, check out our list of the best 15+ color palette tools to help make that job easier.

How many colors should a color palette have?

Most brands should limit their color palette to no more than five shades, though that’s not a rule that’s set in stone. However, by limiting the options, brands can more tightly control how they appear in the world and can reinforce their brand story through color.

You can definitely choose one of the fall color palettes above as your brand colors, but if you want some more inspiration, check out our article on the best 20+ fall color palettes for 2021.

 

In summary: Pastel colors aren’t just for the walls of a nursery; bring air and light to your brand’s visual assets

From the Miami-cool color schemes of the 1980s TV show “Miami Vice” to the millennial pink surge of the past few years, pastel color palettes have been on trend for decades. They are friendly and versatile, which makes them important for any brand’s visual asset library.

Ready to get started building your company’s visual library that showcases pastel color palettes? Sign up for Venngage for Business now.

Once you’ve decided on a color palette you want to use for your brand, simply add the Hex Codes to My Brand Kit, or add the color palette to your website and have the colors and logos automatically extracted in just one click:

     

Pastel colors | IN COLOR BALANCE

Pastel colors | IN COLOR BALANCE | Page 2

Color Palette #4554

Pale Olive, Dirty White, Dirty Grey, Mauve, Deep Green, Soft Pink, Olive, Shades of Mauve, Shades of Pink, Pastel Shades of Mauve, Dark Green, Dark Pink, Warm Mauve , rose colors.

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Color Palette #4553

Dusty Blue, Satin Blue, Pale Blue, Mud Blue, Denim Blue, Smoky Blue, Green Blue, Emerald Blue, Monochrome Blue Palette, Soft Pink, delicate pink color, shades of blue, light gray-blue, gray-blue, cold tones.

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Color Palette #4552

dusty pink, beige, lavender, lavender, pale pink, burgundy, yellow, lilac, orange, shades of lilac, shades of pink, color palette, color match, match renovation colors, pink, light pink, warm shades, warm shades of pink, warm orange, sugar candy color, home color scheme, color combination, bright yellow, bright pink. nine0005

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Color Palette #4550

Dusty Blue, Sky Blue, Woods, Denim Blue, Denim Brown, Shades of Gray Blue, Shades of Blue, Palette for Winter, Dusty Blue, Tan, Gray blue, blue, cold shades of brown, wood color.

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Color Palette #4549

pale raspberry, emerald, coral, summer colors, raspberry and pale pink, deep blue, sky color, delicate color combination, delicate coral, delicate flamingo color, shades of blue, shades of warm pink, pastel colors, pastel, sand, purple , boiled lobster color, water color, raspberry ice cream color, sea color, sea color at sunset, sky color, flamingo feather color, sand color, sea color at sunset.

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Color Palette #4548

Beige, Pale Blue, Pale Brown, Green, Earth Green, Cream, Milky, Soft Blue, Earth Tones, Sandy, Dull Brown, Milky, Sandy, Khaki.

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Color Palette #4546

baby blue color, dusty green, light blue, green-blue, emerald green, monochrome emerald color palette, mint, deep blue, deep blue, soft blue, soft emerald, delicate sky, jade, shades of emerald, shades of the sea, shades of blue, warm shades of brown, sea water, teal, sea colors. nine0005

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Color Palette #4545

Dusty Blue, Sky Blue, Woods, Denim Blue, Denim Brown, Shades of Gray Blue, Shades of Blue, Palette for Winter, Dusty Blue, Tan, Gray blue, blue, cold shades of brown, wood color.

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2020 trends: goodbye grey! Long live the colors of nature! nine0001

Paint manufacturers and color experts have shared their predictions for the color trends coming up in 2020, and there's a wide range of predicted shades to suit everyone.

Whether you love rich earthy colors, soft pastels or moody blues in blues, check out a roundup of popular colors to inspire you to update your interior. These are the best paints you'll see everywhere in 2020.

1. Rich earth tones

Paint manufacturers predict that nature-inspired hues, reminiscent of the changing seasons, will influence palette choices for the home in 2020. Homeowners are looking for new ways to relax indoors, and velvety earth tones like chestnut, burgundy and dark olive create a soothing organic element in spaces.

Warm browns form the basis of earthy colors that range in saturation from pale hues like beige and brown to vibrant hues like chocolate browns. When mixed with pale white, the sophisticated hues in natural colors instantly stand out and make a great impression on walls and furniture alike. nine0005

2. Soothing pastels

Soft pastels such as pale pinks, greens and blues will continue to evolve in the coming year. These soothing tones can bring harmony to a space and soothe agitated and tired people.

Look for pastels with soft, warm grays that help diffuse the saturation of the color palette and make these colors softer on the eyes. In lighter variations, these pastels can even act as a neutral base for a rich palette. nine0005

3. Muted Colors

As the popular neutrals of the last decade give way to richer hues, color experts predict that subtle coloring will resonate with consumers in 2020. In other words, the color is coming back, but the move towards bolder shades will be gradual thanks to soft, muted colors.

Imagine: pale blush, sage, slate blue and other softer versions of your favorite colors. To find muted hues, look for colors that border on gray at the paint store. nine0005

4. Blue Blues

As blue continues to evolve in 2020, look for a shift towards deep, moody tones with rich hues reminiscent of a stormy sea or midnight sky. The use of blue in design is shifting away from an emphasis on a general palette to create a sensitive palette.

"People want to feel grounded and inspired to achieve their mental, physical and emotional well-being," experts say. As the most relaxing color in the world, blue is perfect for your bedroom, living room or other area of ​​the house where you want to create a soothing interior. nine0005

5. Neutral palette

Neutrals will continue to play an important role in home color choices this year. Color experts predict a shift from balanced neutrals to warmer neutrals such as beiges and warm grays. "Neutrals will be as important as ever in the new decade, but shades are expected to warm up with a resurgence of beiges, browns and mushrooms," they say. nine0005

If the space you're decorating has very little natural light, consider a slightly cooler neutral color to brighten up the room and compensate for the lack of sunlight. For lighter spaces, such as the kitchen, a warmer neutral color is recommended to balance out the abundance of daylight, which has a cooling effect on the color.

Learn more