Latest homeware trends
25 key decor ideas for the year |
(Image credit: Ligne Roset)
Interior design trends for 2023 are vast and varied. There are some new colors, new textures and new materials, but most importantly, there are new moods. Most of the moods tend to revolve around a spa-like sense of serenity, or a fun and patterned decorative boost of joy.
"How people want to decorate has recently shifted," says the designer Lee Broom. "For a start, we’re all craving a better outlook, and part of achieving that is to condition your own brain to think more positively, which you can do by surrounding yourself with things that make you feel happy. Cocktail cabinets that move and rotate, furniture that’s geared towards sitting together and being convivial, anything that is a bit playful and glamorous and dramatic."
The interior designer Tara Bernerd agrees that there is a general move to sophistication, but it's a more relaxed take on sophistication than ever before. "While that feeling of luxury remains very important, don’t we now all want something that feels approachable, too?" Tara says. "That you can walk around barefoot in and not feel worried about? I find that people still want their spaces to feel grand, but while we might turn the volume up in the living room with some real wow design, we’ll then do a chic media room where the materials and textures are less formal, more edgy, more comfortable. This totally reflects what’s happening generally, as people are finding they can be just as smart without a tie, and women have largely swapped their heels for trainers."
This desire has filtered out and been interpreted in many different ways, but here are the interior design trends we think will be biggest in 2023 and beyond.
Rory regularly writes about trends for both the online and print versions of Livingetc. He is one of the very few people we turn to because he always has the finger on the pulse of what is happening. As a stylist and interior designer, he creates rooms for clients, meaning he has first hand knowledge of what people are asking for, what moods people are after, and what trends are bubbling up. He was able to put all this research and firsthand experience into action for this article.
1. Golden tones
Origami Rockets Wallcovering in Bohemia, WK806/08, Kirkby Design x Eley Kishimoto.
(Image credit: Kirkby Design)
Shimmering like sunsets, this pleasantly warm and flaxen hue is elevating interiors with a touch of pure luxe. Bethan Gray has used it on furniture, Arflex have it on chairs and it makes a shimmering splash on this wallpaper from Kirkby, who has teamed with global fashion house Eley Kishimito for this collection.
The design team says this print has been inspired by “the effect of multiple folded paper aeroplanes in flight”, created by an arrangement of basic geometric shapes and creating an overall complex looking design. And it is rather mesmerising, isn’t it?
2. Convivial seating
Hémicycle Vis à Vis conversation seat, Ligne Roset, available from Archiproducts
(Image credit: Ligne Roset)
Furniture designers have spotted the opportunity to bring people back together again, and this new era in furniture design sees a selection of seating options which are all about encouraging the art of in-person conversation.
The Vis-à-Vis by Philippe Nigrofor Ligne Roset is a prime example. With its matt black lacquered frame and boldly blue upholstery, it is curvaceous, contemporary and offers two people the opportunity to sit separately, but with the feeling they are still next to each other.
It is neither a sofa, nor is it two individual chairs. And whilst it will turn heads as a piece of beauty, it’s actually been designed so that the users don’t need to turn their heads at all! Time to let the conversation flow.
3. 1960s-style armchairs
(Image credit: Porada)
Armchairs seem to have taken a little bit of a back seat (excuse the pun) over the last few years. It feels like people have been opting for velvety sofa and jewel-coloured loveseat, somewhat overlooking the beauty of a single low-level armchair.
However, there’s a feeling that this is about to change as designers - and it’s the Italian designers we’re talking about, in particular - are bringing some rather delicious looking accent chair designs to the fore. They all have something in common; Inspired by 1960s lines, materials and colors, here is the creme de la creme to slip into, and then shimmy back out of.
Porada’s Copine Bergere Chair sports a lovely tall backrest (ergonomically, it’s a dream) and you can specify it either in a removable fabric cover, or a fixed leather cover. Previously available with a walnut wooden frame (and legs), the Copine Bergere is now also being produced with options of Black Nickel or - and prepare for a bit of a tongue twister - Brushed Bronze Brass finishes for the frame and legs.
4. Pure white lamps
642 Visier Lamp, £xx, by Sergio Asti for Martinelli Luce.
(Image credit: Martinelli Luce)
This new lighting trend is all about stripping out colour completely, emphasising shape instead.
The 642 Visier Lamp, made out of aluminium and painted in a cool white hue, is a perfect example of this interior design trend. It is arguably not just a lamp, but a piece of sculpture too. Looking a little like it’s coming in to land (clear a space on that sideboard!), we reckon this is futuristic investment piece will stand the test of time.
5. Heritage tiles
Carmona Collection by Bert & May
(Image credit: Bert and May)
Reclaimed or vintage-inspired, the archive patterned aesthetic is more popular than ever.
Missing the Mediterranean? That's the joy of this heavily decorative approach to bathroom tile trends - you can bring a touch of it home. Referencing the antique tiles of Southern Spain, seek out the patina and colors that reflecting those of original reclaimed tiles. Use independently or pair with single color tiles for a more understated aesthetic.
6. Wall lights taking center stage
(Image credit: Stephan Julliard)
Superstar designer Tom Dixon recently told Livingetc about the importance of ‘light washing’, using bulbs cleverly to cover your walls in light rather than just beaming down on them from on high.
And it isn't coincidence that wall lights are becoming ever more sculptural, scene stealing, sensational and stellar. First Laura Gonzalez was a true highlight (or should that be eye-level light?) at Paris Deco Off with her Bosphore ceramic wall lights, above. Available in an earthy mix of hues, each ceramic cylinder is a modern take on the bobbin trend, incorporating them like jewels into these covetable shades.
Then brands like and Contardi debuted sculptural wall lights that look like works of art. Wall light are now stars in their own right, just hanging a little lower than you might expect. See our edit of these perfect wall lights.
7. Contemporary curtain trims
(Image credit: Samuel & Sons)
It’s happening - we’re adopting curtain trims at Livingetc. Previously having been discounted as too trad, the brilliant Samuel and Sons has changed all that with its super-contemporary approach to tassels, adornments and finishing touches.
The brand designs a whirl of iridescent hues that totally transform a room, and we’re drawn to the new Elora border, its swirls twisting up this curtain, adding a flash of unexpectedly modern decoration that elevate even the dullest corner. Trims! As a curtain trend! Who would have thought it?
8. Hideaway home offices
(Image credit: Another Country)
Hide the work day away with as smart WFH stations are now being disguised. To the unassuming eye they'll look like a drinks cabinet, or a writing bureau, or perhaps an armoire. But what they hide is all your work stresses and strains and papers and bits.
High end design brands like Porada are creating them, and for a sleek, contemporary take on a classic bureau, the Davenport by David Irwin for Another Country is beautiful in its simplicity. It is a complete home office in slices of pale solid oak furnished only with three surreptitious brass handles. Gone is the traditional angled front, adding enough space within for a computer screen, and inside you’ll find hidden compartments, a pin board, and cable storage. Plus, it doubles as a bar for after work drinks.
9. Bold borders
(Image credit: Susie Atkinson)
There is clearly a decorative vibe in the air, as while trims are big news in curtains (see above), borders are back, adding accents to living room color trends.
And they’re no longer confined to lying horizontally across a wall, this time it’s a lot more free-spirited – think bending around woodwork or breaking up segments of space. Studio Atkinson’s first range of wallpaper borders comprises five modernised classic patterns ready to roam the room in vivid colors and unexpected scales.
10. Alfresco showering all year round
(Image credit: CP Hart)
Ever since Gwyneth Paltrow debuted her home spa to the world earlier this year designers have been thinking of new ways to fold this feeling into decor. The materials, the textures, the steam rooms...and now, the return of the outdoor shower, for an invigorating blast first thing.
And there’s no need to miss a mere moment of warmth as bathroom trends join the season’s open-air lifestyle. C. P Hart’s Luminous Tiles are happy on walls inside and out, weather resistant and durable to suit the most inclement of summers. Their au-natural palette harmonises with backyard materials and colors, while their high-gloss finish accentuates every sunbeam.
11. Luxe outdoor lighting
(Image credit: Ethimo)
As we all want to spend more and more time in our backyard, it's no wonder the trend for luxe lighting has come outside with us.
The Lucerna Lamp, a design by Luca Nichetto, is the latest outdoor accessory to adorn tabletops this summer, from the Italian outdoor design specialists Ethimo. But this is no ordinary outdoor garden lamp. It’s chic, it’s contemporary, and it’s fully on board with this ‘new luxury’ vibe - products which embody a little of both the past and the future, in their makeup.
The Lucerna takes its name from ancient Roman oil lamps, however, also looks to the very latest LED lighting technology and incorporates a dual system with chargeable battery and pull out cable, all of which is wrapped in a protective casing of waterproofed anodised metal, which you can choose in either a steel or a brass finish. If you’re looking for stylish outdoor lighting then you might struggle to find better than this.
12. Wickerwork
(Image credit: GUBI)
The art of weaving with natural rattan, reeds, and certain bark material, wickerwork is quietly but firmly back on the design map.
And not before time. As people seek out design pieces and products which hold a story, and that carve a sustainable stance in the interiors marketplace, wickerwork products offer both elements of chic status and sustainable living ethos. From high end to high street, it’s making its mark
Wickerwork is particularly useful when it comes to outdoor furniture. It has the home spun porch decor vibe we're all craving now, yet in a more elevated way. The Bohemian 72 Collection, was first designed - as the name infers - in 1972 by renowned Italian designer Gabriella Crespi. Her original designs have become synonymous with celebrity and now - if you can even find a piece - command seriously juicy prices (Google at your peril ).
However, now Gubi is teaming up with Archivo Crespi to put the collection back into production. With a small edit of products to choose from, including the Lounge Chair, above, 3 Seater Sofa, Ottoman, and Lamp, each piece is constructed from the trunk of rattan and represents all that’s cool about 1970s wickerwork design.
13. Irregular rugs
(Image credit: A Rum Fellow)
Irregular rugs are striking designs that undoubtedly have all been created to own the floor. Not only do these living room rugs have an eye-catching print, they’re also all shaping a new outline in design, quite literally, as they all sport an unconventional shape.
Whether you’re going curvy, geometric, or angular, these top sports all boast a little bit of ‘out-of-the-box’ thinking, and we’re ready to embrace it.
A particular favourite of ours is the Mala rug, seen above, by A Rum Fellow.
14. Plumped-up seating
(Image credit: Arflex)
Designers are demonstrating how a more relaxed style of seating designs can combine comfort factor and everyday practicality, but with high-level refinement and ultimate style-desirability. It’s the Italian makers who are leading the way with this look. Bontempi Casa, Edra and Arflex all embracing curves as the newest chair and sofa trend.
Above is the Marenco Outdoor, a revised edition of the original Mario Marenco design, by Italian design brand Arflex. Available in an armchair, two-seater, three-seater and pouf, it’s a celebratory piece for Arflex as it marks 50 years since the first Marenco model hit the furniture design scene. And it would also look drop-dead gorgeous in living rooms too.
15. Ocean hues
(Image credit: Sanderson)
Echoing the reassuring color of the sea, aqua is set to be one of the hottest shades of the season.
Opt in with larger pieces of furniture wrapped in oceanic tones, or hone in on smaller accessory items if you just want a cooling shot of blue-green brilliance. Glass experts Lalique have announced a new curated edit of mantlepiece-worthy vessels which are perfect for propping a mantlepiece or an elegant little side table or cabinet of curiosities, all in this striking shade.
Named after the spiky perennial plant, the Yucca wallpaper design, above, from Sanderson offers a striking stripe pattern for walls. It is available in four tempting colorways – we are sold on the sky/green but there is also botanical green, grey/ silver, and charcoal/gold. Using special surface inks, the wallpapers shimmer in the light and offer eye-catching color for walls.
16. Night sky minerals
Collection Grande Marble Look in Sodalite Blu, Marazzi
(Image credit: Marazzi)
There’s a magical new material trend on the horizon and it’s awash with galaxy inspired finishes. Dark blue, veined with white and pale blue streaks is popping up everywhere, from this vanity unit, above, to luxury table tops. Defying anyone not to leap out of their beds in the morning Marazzi’s show stopping vanity unit created in a ‘Sodalite Blu’ hue is a feat of engineering. The ceramic brand’s ‘Collection Grande Marble’ replicates the intricate qualities and veinings of marble using 6mm porcelain, allowing for the grand impression of weighty slabs with efficient lightweight properties.
While teaming a deep blue Lapislazzuli marble top with an artistically forged bronzed brass base, Poliform’s Ilda side table is the essence of the rustic-luxe look we are all loving. It’s sold as a coffee table but don’t you think it’s jewelled navy hue inspires the perfect bedroom night-cap?
Ilda Coffee Table, Poliform
(Image credit: Poliform)
17. Contemporary Trompe L'oeil
(Image credit: Bonaldo)
Meaning literally ‘deceive the eye’, trompe l’oeil is an artistic device or conceit that has been in the artistic landscape for centuries - part demonstration of an artist’s skill, part delight for the viewer. It adds a bit of unexpected humor to the home, a talking point that will make both you and guests marvel with amusement, something that folds nicely into current living room trends.
Bonaldo’s New Perspective Mirror, above, plays with depth and perspective, giving the illusion of a room beyond the mirror and leaving space for the imagination of the person standing before it. The lines that decorate it are drawn freehand directly on the reflective surface and naively re-produce an additional environment than the reflected one.
18. Arches
Arch tiles by Livingetc x Bert and May
(Image credit: Bert & May)
When we designed the Arch tile collection for Bert and May earlier this year, we sensed that arches were just around the corner, so to speak. And it seems we were right. Arched doors have become big news in extensions and renovations, and the gentle curves are softening the hardened edges that have proliferated for so long.
"Harking back to Roman times, arches feel very contemporary all of a sudden," says Livingetc editor Pip Rich. "I'm excited to use our Livingetc tiles from Bert and May in my own bathroom renovation in 2022, as they add a grandeur while remaining friendly at the same time. You can't help but relax in a space with curved edges."
Use as a motif if you're decorating, or as a shape for windows and doors if you're renovating.
19. Colored concrete
Bathroom designed by Studio Ben Allen
(Image credit: French and Tye)
Bathroom trends at the moment are very much about injecting personality while keeping to a monastic sense of spa-like serenity, which is where concrete comes in. The vivid hues it now comes in, coupled with the texture and depth it provides, makes it the perfect material for this space.
In fact, colored concrete is having a moment more generally. Seen in kitchens, on the exterior of extensions and used on floors, it is becoming the design world's favorite material. Architect Ben Allen likes it for how robust it is. "Because the pigment runs all the way through, if it chips, the marks don't show up," he says.
20. Cork flooring
(Image credit: Urbane Living)
Forget those 1970s connotations of orange cork tiles, cork flooring is back, and better than ever. Because of its eco credentials and the ease of sourcing it sustainably, it's actually one of the key flooring trends for 2022, available in a variety of hues.
Cork has natural thermal properties which means it is great for heat insulation and can be a much cheaper alternative to underfloor heating. Which means that its eco points don't stop being collected at just the way it's made. ‘It means a reduction in energy usage and utility bills,’ says Silvi Stoyanova, consultant for flooring company Bricoflor.
21. Portable table lamps
(Image credit: Louis Poulsen)
Let’s be honest, there never was much of an allure attached to the shelf tagged ‘USB lamp’ at the gadget store. Luckily tastes and technology has moved on from the sometimes gimmicky, most often uninspiring rechargeable lighting solutions into an exciting realm of stylish must-have new portable lamp designs by our favourite brands on the market, reinvigorating lighting trends for 2022.
“Without cables acting as a pesky anchor, it’s no surprise cordless lamps have grown in popularity,' says Pooky founder Rohan Black. "Perched on a kitchen shelf as a piece to admire, placed in the bathroom to create a moody members club feel, styled as part of a dining table spread or taken out to your patio as the evenings draw in - with our new ways of living portable lamps provide that much needed all-round flexibility. ”
Luxury Italian furniture band Ethimo has launched a rechargeable table lamp to its existing collection of tactile Gaia lighting, below. Teak bases with colourful linen shades lend an unexpectedly rustic contrast to smart tech associated with portable lamps.
(Image credit: Ethimo)
22. Red earth ceramics
(Image credit: Reflections and Glory)
With its inherent warmth, red clay makes for a surprising twist on the more commonly seen white ceramics. Often red or ‘brown’ ceramics are associated with more coarse pottery, but there’s a finesse to this new wave of earthy vases and pieces, and an altogether contemporary stylistic edge, which make them avant-garde. Look out for subtle curving forms, an unglazed finish, and an appealing handcrafted raw honesty, ideal to slot into your living room ideas.
23. Wavy wood
Pause Coffee Table, Goldfinger
(Image credit: Goldfinger)
Kinked and curved, look out for the modern interpretation of the humblest of materials as a niche but appealing interior design trend for 2022. It’s a new wave. It’s time to banish straight-edged wooden furniture options in favour of the more fluid curvalicious form . Max Depret, director of homeware at Mauvais Garcon, says, “The 1970's influence we've seen in fashion runways lately has clearly translated into the interior world, and we are very much inclined to see curves and colours coming back into our homes imminently. From trinket trays, vases, pillow cases, or our wavy mirror, look out for these extra pieces to bring out some je ne sais quoi to your home!”.
24. Glazed exterior tiles
Extension by Beasley Dickson Architects (beasleydickson.com), tiles supplied by H&E Smith
(Image credit: Beasley Dickson Architects)
Injecting a bright burst of colour that contrasts with traditional brickwork, glazed external tiles provide an eye-catching cladding solution for modern home extension ideas. This stylish finish comes with many practical benefits, too; it’s durable, requires little upkeep and offers an impressive service life of 150 plus years.
‘Glazed exteriors are unexpected and joyful, breaking the norms of London house refurbishments,’ says Melissa Beasley, director at Beasley Dickson Architects. ‘They satisfy the demand for decorative facades, providing an opportunity for a unique, crafted and personalised exterior.’
25. Cocooning furniture
(Image credit: Pacha lounge chair by Pierre Paulin 1975, by Gubi, at Viaduct )
Where home decor trends are concerned, cool cocooning has been gaining pace for a while growing rapidly for 2022. Squishy sofa trends, curvy shapes and snuggly fabrics are hot right now.
“There has been a shift in what customers are looking for some time now - more ‘homely’ comfort seating with deep cushions and more curves generally - a place to lay down as much as to sit,' says James Mair, Founder, Viaduct.
"Comfort, cocooning and creating one’s own world whether it is La Dolce Vita of the Italians or the hygge of the Danes is a key theme."
26. Mediterranean good vibes
(Image credit: Dolce & Gabbana)
Italian fashion house Dolce & Gabbana has been setting the style agenda for years. Cherry prints, gothic lace, and now blue and white good time vibes.
With its crisp yet classic color combination, Dolce & Gabbana's Blu Mediterraneo collection evokes the feeling of lazy summer holidays. Now you can enjoy it all year round thanks to pieces which make a statement but remain effortlessly chic. Take your pick from the beautifully crafted pieces including the Giacinto armchair, with its dark stained oak legs and chrome feet, the stylish Atena coffee table and the metal structured Era lamp set. Or simply take them all.
What is the decorating trend for 2023?
There is one main decorating look coming in as a big trend for 2023, and it's for spa-style, or for every room to be so opulent that you can't help to be relaxed.
'The rooms I design have the sensibility of a spa,' says the interior designer Noa Santos. 'Natural materials like marble and stone work together to feel almost monatic, especially in soft neutral tones like creams and beiges. '
Materials to use for this look include marble, concrete and Taj Mahal quartzite. 'It still looks beautiful after plenty of wear, and means you don’t have to always be policing the use of coasters,' Noa says. 'I also like silver travertine, and we’re using a lot of limewash. It has the same softness and subtleties as Venetian plaster, but if Venetian plaster cracks you have to replace the whole thing. Limewash can easily be touched up, which is so refreshing from a design point of view. As is Tadelakt in a wet room. Imagine all that time saved from not having to scrub grouting clean! Colorwise, we work with a lot of natural shades like ivory and beige, which feel more long lasting than jewel tones. Though I do love blue stone and a green marble called Guatemala Verde. It’s so dramatic.'
What is the color for 2023
Paprika is big news for 2023, and is set to be the most exciting interior design trend of the year. Brands like Galotti&Radice, Ethimo and Flexform showed paprika-colored designs recently, and it's a spicier take on terracotta that makes rooms feel warm and welcoming.
'Paprika works well with red-based browned and honeyed tones, which are both interior design trends in their own right,' says Livingetc's editor Pip Rich. 'They speak to a desire to have rooms feel like they're giving you a hug. My advice would be to paint walls a red-based brown, ceilings a honeyed amber and use paprika as furnishings. It's a brave look but will feel so sumptuous.'
Rory Alastair Robertson has a long-standing history working across the interiors industry. Raised in Morningside, Edinburgh, Rory grew up surrounded by classically grand Scottish Georgian and Victorian architecture.
His first appreciation for interior decoration sparked when his mother hired scaffolding and decorated their three-storey Victorian staircase in Farrow & Ball Picture Gallery Red, by herself. She then painstakingly gold leafed the drawing room - by hand - over a base coat of Sudbury Yellow. This was the era of Jocasta Innes and Kenneth Turner, when paint techniques and maximalist style were the decorating raison d'être.
With this inherited gene of creativity, Rory went on to study Interior Architecture at the University of Edinburgh, and later, Theatre Set Design and Architectural Illustration at The Rhode Island School of Design on America's East Coast.
Rory's foray with the editorial world started a decade ago at Livingetc magazine, a title which he regularly contributes to today. Specialising with a deep-seated appreciation for historical homes and interiors, Rory often travels far and wide to be inspired by unique properties with a fascinating history.
If he’s not uncovering an unusual National Trust property in the UK, then he’s seeking out a Neo-Classical clifftop villa in Capri or a Palazzo in Florence.
Based in London’s Shoreditch, working as a Senior Interiors Editor and Consultant, Rory's portfolio of work is a creative melting pot of residential and commercial interior design projects and a plethora of editorial writing work. Rory is also Guest Interiors Lecturer at the prestigious KLC School of Interior Design in Chelsea, London. His most cosseted possession is a ramshackle Citroen Deux Chevaux, which he has reupholstered in Pierre Frey yellow and turquoise silk fabric.
Discover more at roryrobertson.co.uk and @rory_stylist.
Interior Design Trends 2022: Experts Share What’s in This Year
By Elise Taylor
Curved shapes, textures, and nature-inspired interiors are all trends named by top interior designers for 2022. This room by Athena Calderone combines all three.Photo: By Adrian Gaut
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
For millennia, interior design trends have been used as aesthetic aids in our attempts to find some sort of inner peace: take the ancient Chinese art of feng shui, where spatial positioning corresponds with energy flow, or wabi sabi, the Japanese practice of embracing an imperfections, or ancient Rome's fondness for using earth-tone colors and geometric patterns in order to mimic the harmony of nature. “There is more and more research that shows the direct influence that our homes have, not only on our moods, but our overall health and well-being,” interior designer Timothy Corrigan of Timothy Corrigan Inc. tells Vogue. So is it any wonder that in 2022—our third consecutive year in a global pandemic—the top interior design trends are again focused on making us feel emotionally at ease?
“We have been forced to slow down and spend time in our homes—this drives a strong desire to really create a space that reflects both visually and affectionately what it is we are feeling. As of lately we are paying close attention to how design has the ability to create an energy,” says Erick Garcia of the Los Angeles-based design firm Maison Trouvaille. “This all excites me very much—allowing the senses to drive a space.”
And what, exactly, are our senses drawn to in 2022? 14 top interior designers have some ideas. For starters, several predict the rise of the enveloping, earthy color of brown, displayed in fabrics like leather or even in terracotta walls (how Ancient Rome of us). Others see a spike in nature-inspired surfaces and accents—think marbles and mushroom shapes—while others say their clients can’t get enough soft, curvy furniture. Essentially, anything that feels warm, welcoming and cozy is in: “Clients are asking for warmth, comfort and airiness—this seems to be a common thread amongst current and past projects,” says Garcia. Athena Calderone, founder of Eyeswoon, agrees: “Who wouldn’t want to design a room that feels like a warm hug?”
Then, there’s the pandemic reality that our homes have become the main settings of our lives: where we work, sleep, and socialize. Every corner, and every object we're surrounded by, must serve some sort of purpose. Perhaps it’s a functional one—Kelly Wearstler touts the rise of useful domestic technology—or an emotional one, like Mark D. Sikes's prediction that we will see more travel-inspired interiors. “We really want to examine what we love, what we want to live with every day and for years to come,” concludes Robin Standefer of Roman and Williams.
Meanwhile, some popular design choices of the past several years are falling to the wayside. Boucle's moment, it seems, is over, as is the all-white minimalism that may look crisp, yet provides little visual comfort. “The trend that I believe is going the way of the past is all white everything,” says Justina Blakeney, founder of Jungalow. Adds Kathryn M. Ireland, “The minimal look is at last warming up.”
Below, the top interior design trends to know in 2022—as well as what’s on its way out.
A room designed by Mark D. Sikes in shades of brown.
Photo: By Amy Neunsinger
What’s In
Shades of Brown
“Chocolate browns, camels and caramels—there has been so much color and pattern, especially pastels, the last few years and I think people will be ready for a palette cleanser.” -Mark D. Sikes
“Chocolate brown is back! And I for one as a ’70s baby am thrilled. But this time chocolate brown won’t only play with orange shag (cue my childhood living room) but also play well with other colors as a deep neutral for rich elegant timeless spaces. ” -Danielle Colding, Danielle Colding Design
Most Popular
“Neutrals will take a bit of a back seat in 2022 as people start to experiment with color again, but the palette will stay very close to hues you’d find in nature. We predict paint rollers will be dipped in rosy, terracotta tones, swathing rooms from wall to ceiling for a complete monochromatic moment that envelops you in its coziness.” -Athena Calderone
“I think we're going to see a return of earthy browns in 2022—from cognac to burnt umber.” -Justina Blakeney
A photograph of Roman and Williams's studio, which features several nature-inspired objects.
Photo: Courtesy of Nicole Franzen
Nature-Inspired Surfaces and Objects
“With more time spent indoors than ever before, we’re all seeking to strengthen our connection with nature. This has simultaneously inspired a resurgence in natural surfaces—think stoneware, terracotta, marble, and travertine being used across the board from backsplashes to bathtubs, furniture, and decorative objects. The raw, porous, imperfect nature of these organic materials adds depth, soul, and visual intrigue while also mimicking the calming, restorative ambiance of the outdoors. This lure back to nature has also sparked an interest in large trees at home, from the elegant black olive to Southern magnolias.” -Athena Calderone
Most Popular
“Texture and things from the earth and the hand, like Akiko Hirai's pots. The inaugural show we launched at our new gallery, that Vogue covered with a beautiful story on women and clay, represents a devotion and decisive movement in design to defining art as objects you live with.” -Robin Standefer
“With folks looking to bring a little magic into their lives after a couple of very tough years, I see earth's magical wonders taking center stage: objects made from sparkling crystals and swirling marbles, mushroom silhouettes, pieces that incorporate raw natural materials and exotic flora and fauna motifs. ” -Justina Blakeney
“As a designer it is refreshing to see a return to material-driven applications—and it doesn't seem to be cooling off. We see a desire for rich marbles, soft and organic materials, warmer tones and griege vs white on walls, earthy elements like wood, stone, and clay—this is all so classic and refreshing as it brings life to a space.” -Erick Garcia
Sculptural and Curved Furniture
“A curved form is subconsciously read as safe, friendly and welcoming. With everyone feeling a bit precious I think those softer shapes and angles will still be a big trend in 2022 in furniture as well as architecture.” -Sarah Sherman Samuel
“I love sculptural furniture. Our Catalpa series, named after a plant, is a perfect combination of nature and culture. ” -Robin Standefer
“More gracious and sensual shapes, curved edges and deep, luxuriant seats.” -Martyn Lawrence Bullard
Venetian Plaster and Limewash
“Living/antiqued plaster walls. Plaster finishes have been everything for a long time, but now we will start to see the prevalence of walls that evoke times past in a new way. Made by craftsmen who know how to achieve antiqued surfaces, walls will be the textured backgrounds of our historical, crumbling, dreams.” -Danielle Colding
As the pandemic continues, elevated outdoor furniture is set to be a trend in 2022. Here, a lawn space by Timothy Corrigan.Photo: By Amy Barnard
Elevated Outdoor Furniture
“Outdoor furniture will become more sophisticated and refined as we continue to spend more time entertaining outdoors, and our patios become true extensions of our interior décor." -Timothy Corrigan
Tactile Textiles and Textures
"We have been playing around with patterned jute to add more texture and depth to our spaces. I see a lot of people exploring different types of patterned jute, rush and abaca in 2022 as a way to expand that neutral foundation a rug provides and have some fun with pattern play. " -Jake Arnold, founder of The Expert
Most Popular
“As a textile fanatic and color maven, revamping fabrics is where I feel you get most bang. My son Otis has added mohairs and velvets alongside his elegant linens at @otistextiles. I’ve been working in Scotland on some colorful tartans, crushed velvets and large patterned prints to celebrate 2022, the 25th year of my textile line.” -Kathryn M. Ireland
Dual-Purpose Rooms
“As we get into another year of COVID variants, our living spaces continue to double as our work rooms, which is the new normal. The kitchen continues as the conference room and The Farmhouse Table is the new boardroom table.” -Kathryn M. Ireland
“Rooms will be designed for double duty; i.e. dining rooms walls lined with wine storage or books, guest rooms fitted with desks, bedrooms equipped with exercise equipment. As people spend more time in their homes, they expect the spaces to work harder for them. ” -Timothy Corrigan
High-Tech Homes
“Design continues to evolve with new advances in technology. Myself and many designers are embracing virtual design by leveraging this powerful new technology to create immersive spaces and highly engaging designs that feel both contemporary and futuristic.” -Kelly Wearstler
Vintage and Sustainable Accents
“Whenever I can use vintage, I will. From a design standpoint, vintage is the protagonist of every room—it has the power to influence the storytelling and direction. Their patina brings a touchable texture and warmth to every space, not to mention a sacred sentimentality. But aside from their decorative propensity, these rare antiquities are stylishly sustainable. By repurposing the old, the damaged, the jagged into something new, we’re reducing our footprint while bringing a rich sense of history and spirit into a space.” -Athena Calderone
“We are starting to see lots of new brilliant options for sustainable fabrics and materials. I think this should now be a priority for all designers.” -Marcus Barwell, Managing Director of Soho House Design
Leather Furniture and Upholstery
“1989 is calling and it wants … Sade, Lisa Stansfield-soft Italian leather sofas, Calvin Klein home, Armani Casa, and Terence Conran back!” -Robert McKinley, founder of Studio McKinley
“Leather in rich tones offset cooler metals and have the ability to tell a story over time as they wear through use—we shouldn't be afraid of age showing its face.” -Erick Garcia
A room by Kathryn M. Ireland with a Le Style Anglais-meets-California approach.
A More Modern Grandmillenial
“Trends for 2022 include the embracing of floral patterns, a sort of 1940s updated chintz vibe, resplendent in the memory of Mario Buatta, but in more contemporary palettes. The ‘grandmillennial’ look that was slowly infiltrating influencers and taste makers in 2021 is now become more widespread, moving tastes back to a “more is more” look. But unlike our grandparents’ interiors, the feel is more curated with floral and damask-printed wallpapers becoming the backdrop for contemporary-shaped soft furnishings given an added touch of glamour with unexpected fringe and piping additions.” -Martyn Lawrence Bullard
Most Popular
"Le Style Anglais, English Country style known for its comfort, quirkiness and ease of living, continues with its “comeback.” -Kathryn M. Ireland
Up-and-Coming Artwork
“Art collections focused on up and coming artists and artists of color. Gone are the days of high-brow art collecting dominating the scene. My clients are looking for fresh faces on the art scene. They also want collections that reflect the diversity of our world and the perspectives these artists offer.” -Daniele Colding
Travel-Inspired Interiors
“People will be traveling again, so interiors will take on a nomadic adventurous flare. I see lots of tenting and low banquettes with Turkish poofs and cigarette tables.” -Mark D. Sikes
A room by Timothy Corrigan mixes materials like metal, wood, and velvet.
Photo: By Simon Upton
Mixing Materials and Design Styles
"The desire to have unique things that are not like everyone else’s is leading to an increase in mixing materials in furniture design. It is not uncommon to see case goods with wood, metal and stone elements all used in the same piece, to make them more unique and special.” -Timothy Corrigan
“There is a trend emerging that is reminiscent of the late ’80s and early ’90s. Two directions come to mind. One being very natural—white and creams, mixed with dark natural wood and washed linen textiles and black-and-white photography. The other is dark and moody mixed with stainless steel, jovial multicolor schemes and color blocking. Some avant-garde sculptural elements that evoke the style of Ettore Sottsass. ”-Robert McKinley
Most Popular
“Paying attention to the subtleties will be important in 2022—like how a beautiful Brazilian vintage solid wood arm chair by Sergio Rodrigues can offset an otherwise contemporary home, activating the space, adding warmth and invitation.” -Erick Garcia
Bold Patterns and Colors
“I believe we will see a move away from neutrals and people will be using more vibrant colors and bold patterned fabrics. Citrus green and RAF blue are colors I think we will see a lot of.” -Marcus Barwell
“The years of dull and muted colors have given way to bright, joyful colors that put a smile on your face.” -Timothy Corrigan
“The undecorated layered look of Bohemia celebrated by The Charleston Set, aka The Bloomsbury Group who bravely mixed patterned wallpapers with their art, will be setting the tone for 2022.” -Kathryn M. Ireland
“Wallpaper continues to be a dominant element in interiors, with strong patterns and more textured materials being used to create spaces that envelop and cocoon you. ” -Timothy Corrigan
What’s Out
Open Floor Plans
“Open floor plans will give way to more segmented and traditional spaces, delineations, as we have come to realize the need for privacy and quiet spaces.” -Timothy Corrigan
Boucle
“White and cream boucle. I think after two years it’s time to move on.” -Marcus Barwell
“Boucle chairs. I still love them but there is a point where enough is enough.” -Danielle Colding
All-White Everything
“The trend that I believe is going the way of the past is all white everything.” -Justina Blakeney
“We will see more saturated colored rooms that envelop and welcome you into a space and less of the all white everything.” -Sarah Sherman Samuel
Non-functional Decorative Objects
“Colored candles and useful everyday objects with personality will be replacing futile decorations that have neither meaning or purpose.” -Kathryn M. Ireland
Boxy Sofas
“The square armed boxy sofa has definitely been retired. ” -Martyn Lawrence Bullard
Top products for marketplaces in 2022! fastimport.ru
How to enter the marketplace
A marketplace for a seller is an electronic trading platform, a kind of market where everyone has their own showcase. For customers - the opportunity to purchase any necessary products quickly, conveniently and at an attractive price. The events of recent years have led to a sharp increase in online shopping, now this segment is in demand more than ever.
To start trading, you need to select a site, register, issue a product card and set a real price.
Now many trading platforms have opened on the Internet market, the largest ones are Ozon, Wildberries, Yandex.Market, AliExpress. To make a choice, you need to familiarize yourself with the conditions, requirements for the seller, find out the order of delivery and payment.
The next step is business registration. Usually, sites work only with legal entities or individual entrepreneurs, but some organizations cooperate with the self-employed.
After registration, you need to fill out a form on the website, attach copies of documents and send an application for approval. Then you can start creating a personal account and cards: select a template on the site, specify the name of the store, working conditions, product certificates and documents confirming the right to sell it. In the card, you need to describe in detail the characteristics of the product and upload unique photos. After the approval of the moderator, you can start trading.
What popular products to choose for sale? These include weapons, alcohol, tobacco, pyrotechnics, prescription drugs, and occult items. Otherwise, you can work with any segment, sell products of your own production, cooperate with domestic or foreign manufacturers.
Products for the start of sales must be selected based on the following simple criteria:
- popularity,
- stable demand,
- reasonable price,
- small dimensions,
- quality,
- uniqueness,
- profitability.
Finding a supplier
Having decided on a product, you should find a reliable supplier. It is better for a novice entrepreneur to use the services of large companies that specialize in supplies for trading floors.
Fastimport offers wholesale delivery of goods from China at low prices. For those who are just starting a business on the Internet, the company's specialists will help:
- choose high-quality and popular products;
- draw up a contract with the supplier;
- check the product for defects;
- pack and send the goods to Russia by the most profitable route.
Employees of the company know the peculiarities of working with Internet sites, the requirements for documents and packaging. Cooperation with Fastimport will help you avoid problems and start selling quickly.
Marketplace products
Five categories are among the top sellers of Internet sites:
- essential goods;
- household appliances and electronics;
- food products;
- products for children,
- clothing and footwear.
To select the most profitable niche in each category, you can use the following methods:
- Analysis of statistics using special services.
- Independent study of the demand for products of competitors with the status of "Bestseller" and "Bestseller".
- Subscribe to reviews and ratings on thematic sites, Telegram, Youtube and Instagram.
- Using query analytics on Yandex.Wordstat and Google Analytics services.
- Obtaining information from wholesale companies supplying goods from China. Fast Import specialists are always ready to give advice on what products are in demand and how to find a Chinese supplier.
Let's take a look at which trending products top the sales rankings in 2022.
Everyday goods
It is impossible to do without this group of goods in everyday life. The following products are invariably popular on Internet sites:
- personal hygiene items;
- products for the home;
- cleaning products and washing powders;
- plastic and paper utensils;
- pet supplies.
The trend of 2022 is products made from natural materials and good quality eco-products: hygiene items and utensils made from bamboo, biodegradable bags and sponges for dishes, reusable sanitary napkins and patches. The demand for safe household goods will grow: washing powders and products made from natural ingredients - soaps, soda, plant extracts.
Last year natural products of the healthy lifestyle category were sold well on electronic platforms. The popularity of healthy food will grow, including the trendy series of gluten-free, sugar-free, weight control and sports nutrition.
Disposable masks and disinfectants have become part of everyday life. In the context of the ongoing pandemic, antibacterial wipes and antiseptics will be in demand in the coming year.
Pet products
Pet food, vitamins, toys, accessories remain the leader in online sales. In 2022, the following are in good demand on Internet sites:
- GPS trackers and luminous collars for dogs;
- furminators and hair removal gloves;
- beds and cooling mats;
- covers for transporting animals in a car;
- clothing and waterproof footwear for dogs;
- cat scratching posts and houses;
- teeth cleaning and training toys.
Household appliances
In 2022, the pace of sales of household appliances, electronics, smartphones and computers increased in online stores. A few years ago, the markets bought mainly small household appliances. Now the sites sell refrigerators, washing machines and dishwashers and other bulky goods, offer storage in their own warehouse and delivery to the buyer.
Useful smart devices are trending this year:
- "smart" kettles, which work through a mobile application, turn on remotely and heat water to a certain temperature;
- popular "smart" scales that not only measure weight, but also determine the percentage of fat, muscle and water in the human body;
- robotic vacuum cleaners are indispensable helpers for dry and wet cleaning at home;
- automatic pet feeders that help feed pets when the owners are away;
- trendy smart home accessories - sensors for temperature, air humidity, water leakage, opening and closing doors and windows.
Gadgets
Top sellers are electronic devices and gadgets, in 2022 their popularity will grow. Despite high competition, the demand for electronics is traditionally high and does not depend on the season. Buyers prefer to buy gadgets and accessories on large online platforms with a variety of choices and low prices. In addition to traditional electronic devices: smartphones, computers, tablets and various types of office equipment, the following trends are in good demand in 2022:
- wireless noise canceling headphones with voice assistant;
- smart watches and fitness bracelets;
- wireless chargers;
- hydrogel screen protectors;
- smartphone repair kits.
Trendy blogging products are in demand: LED ring lights, wireless microphones, tripods and clip-on lenses.
Clothes and shoes
The peak of sales of clothes and shoes in online stores came in 2020, when due to quarantine and self-isolation, people were forced to purchase goods online. Consumers appreciated the convenience of such purchases: the demand for clothes, shoes and accessories continues to grow.
In 2022, the following wardrobe items will be in trend:
- T-shirts with popular animal or pop art prints;
- hoodies and sweatshirts with emblems, inscriptions, geometric ornaments;
- colored eco-fur coats in bright shades;
- straight leg jeans in trendy colors from light blue to dark blue and black;
- sports and fitness clothing;
- swimsuits with floral prints, high waisted, closed and sporty.
Shoes are also often bought online. The trend is platform or wedge sneakers, high top sneakers, over the knee boots, loafers and moccasins.
Accessories
Accessories are the perfect way to complete your look and create a trendy look. In 2022, original and practical casual items are in fashion:
- panama hats and eco-fur hats;
- scarves and kerchiefs;
- caps, baseball caps and berets;
- chains and massive bracelets;
- trendy vintage style jewelry;
- colored leather gloves;
- knitted bags and shopping bags.
Products for children
Trade in children's products is always profitable. The advantages of this segment are a wide range and variety of products.
The following products can be sold profitably in online shops:
- toys;
- children's clothing and footwear;
- products for newborns;
- baby food;
- stationery;
- board games and craft kits;
- children's furniture;
- books for children.
Demand for children's goods is always high and does not depend on the season. There is high competition and serious quality requirements in this segment. Most products for children are subject to mandatory certification and labeling, and an appropriate package of documents is required to enter the trading floors.
Fastimport specialists search and check Chinese suppliers of goods for children, provide the necessary registration documents and quality certificates, translate into Russian, calculate the preliminary cost of delivery from China.
Toys are a very popular category on the market. It is difficult for children to refuse a request to acquire a popular pop-it or favorite doll. In 2022, both well-known toys and novelties will be in demand:
- slimes, spinners, anti-stress - flying, luminous, changing color;
- surprise toys: from colorful eggs to LOL Surprise dolls;
- interactive toys and robots that can walk and follow various commands;
- dolls and cartoon characters;
- LEGO, Magformers and others;
- educational games.
Eco goods
A new trend that is gaining popularity in the Russian market is children's eco goods. The features of this niche are low competition and constantly growing demand.
Parents are increasingly choosing good quality natural products for their children:
- clothes and textiles made from organic materials - cotton, bamboo, wool;
- non-toxic eco toys;
- household non-chemicals for washing and cleaning;
- reusable eco diapers made from natural materials;
- baby bionutrition without GMOs, preservatives and dyes;
- hypoallergenic children's cosmetics.
Children's books and stationery will be in demand in 2022, just like a year ago.
Health & Wellness
Beauty & Health products are consistently among the hottest trends on online marketplaces. Recently, the demand for this category has increased several times - the pandemic has seriously affected people's attitudes towards health.
The online drug market is developing, but the growth rate is still low due to the specifics of the market: mandatory labeling and certification, as well as requirements for the storage and transportation of medicines.
In 2022, the demand for the following products remains:
- masks, gloves, respirators;
- sanitizers and disinfectants;
- medical devices;
- massagers;
- vitamins to strengthen the immune system;
- antivirals;
- Dietary supplements and sports nutrition.
Cosmetics
Cosmetics are in steady demand among online shoppers regardless of gender, age or season. It is convenient to order skin care and decorative cosmetics and accessories in online stores - the assortment is much wider, and the cost is much lower than in retail outlets.
The following cosmetic and related products are recommended for sale online in 2022:
- face masks, patches;
- face and body massagers;
- skin care and decorative cosmetics from Korea;
- glitters, highlighters, eyebrow shaping products;
- trendy fermented cosmetics.
Products for the beauty industry are in demand: false eyelashes, glue and serums for lashmakers, shellacs and nail service equipment, hair care products.
Promotion methods
Even the most popular products cannot be sold profitably on Internet sites without proper promotion. The position on the marketplace depends on a number of factors:
- assortment and quantity;
- prices - stock items sell better;
- positive and negative reviews that determine the rating;
- number of returns;
- conversions - the percentage of buyers who bought the product after viewing the card.
You can sell goods both with the help of internal advertising and by attracting external traffic. You can maintain accounts in social networks, place targeted and contextual advertising, publish articles in Yandex.Zen. For effective promotion, it is necessary to participate in the site's promotions, sales, use bonuses and promotional codes.
In order to consistently sell on Internet sites, you need to correctly draw up a product card and keep it in the top search lines. Unique content stands out from other similar cards and helps increase profits.
To get advice on services and tariffs of Fastimport, fill out the form or request a call back on the website. Experienced employees of Fastimport will help you choose popular products from Chinese manufacturers, conclude a supply contract on favorable terms for you. We will also control the delivery and customs clearance of cargo from China.
Where and how to find out which product is trending now: 10+ working ways in 2022
What products are trending, where to look for them? What determines their popularity, how to quickly check the demand for fashionable products.
This article is a guide to find out which items are trending and in high demand. In addition, it contains recommendations on how to determine what will be trending in the near future. The article is intended for people involved in virtual trading, online entrepreneurship. By adhering to the described instructions and recommendations, you will be able to anticipate upcoming fashion trends and take action to stay ahead of the competition.
Statista says that the share of online sales in global markets is increasing by 15% every year: it is already clear that people buy everything they can in online stores. But at the same time, not every product goes into trends and brings a significant profit to the seller. Therefore, before launching or expanding an e-commerce business, it is worthwhile to first study popular sites and competitors for promising and trending things that are worth taking into circulation. Where is the best place to track trends in 2022, how to quickly check the demand for goods, today https://lindeal. com will tell.
Trendy things: what determines the popularity of a product?
A trendy product is not just popular, but viral. Demand for it is increased and remains popular for a specific time. Trending is caused by scarcity, fashion, urgent need or the introduction of new technologies. It is important for an entrepreneur not only to find a trending position, but to enter the market when popularity is just emerging and demand exceeds supply - before competitors know about the trend. For this reason, goods that have been in trend for a long time are not profitable to sell, because you will have to fight other sellers for buyers.
Top five signs of a trending product:
- Strong global demand.
- Numerous successful cases with this product.
- Rapid growth in consumer interest.
- Wide target audience.
- Easy business start.
Visibility, virality and popularity of a product depend on three factors:
- Power of emotional impact . Emotions not only influence the purchase decision, but sometimes even predetermine it. The stronger the emotion a product causes, the stronger the consumer will be attached to it and the more obsessive will be the desire to buy it. Viral foods are those that can give emotional release.
- Real value . A popular product is one that solves problems and closes the pains of buyers. Its advantage is that clients actively advise each other on things that have practical value. The latter is the most important factor influencing consumer behavior.
- Recognition . In order for a brand to really become noticeable, both temporary and financial resources are required, but they always justify themselves. After all, a visually attractive and memorable product is constantly in demand, as the consumer recognizes it among hundreds of others.
To bring a truly trending product to market, an entrepreneur must answer the following questions: what problem does my product solve? Is there a place in the market to launch my store? How much will it cost to start a business? How long will it take for me to make a profit, payback? When will I become a top seller in my niche?
Hot trending search tools
Where can I find products that are definitely on trend? We recommend paying attention to proven search methods.
Amazon
Promising entrepreneurs start their search with the project of Jeff Bezos - the largest online retail store. In order not to get lost in a huge catalog, attention should be paid to two specific categories:
- Amazon Bestsellers are the most popular products on the site. The rating is based on the number of sales, updated hourly.
- Amazon Movers and Shakers are the top selling items on Amazon in the last 24 hours.
Pay attention to the services for tracking the best products of this marketplace: The Best of Amazon, The Best of Amazon Canada, The Best of Amazon UK, Find It On Amazon.
AliExpress (AliExpress Popular)
It is logical that trendy things appear on the global marketplace "Aliexpress", but how to distinguish them from unpopular goods? Select a specific category of products, check the box “**** and more” (four stars) and sort the list by orders made - the system will show the most popular items. Additionally, you can check the results on Google Trends.
What does it look like in the example?
- The seller decides to sell pet products.
- Goes to AliExpress and selects the "Products for Cats" category.
- Sets the checkbox to "**** or more".
- Sorting goods according to orders.
- As a result, he sees that the most trendy are beds and plush toys for pets.
When researching the marketplace, it is recommended to analyze the sections “Popular”, “Now trending”, etc.
Other marketplaces
In addition to the named giants, don't forget to look for trends on such popular sites:
- eBay (eBay Market Research).
- Alibaba, Taobao, 1688.
- TradeKey, Global Sources, Made-in-China.
- Wildberries, Rozetka.
For example, "Wildberry" is convenient in that it is immediately visible on the product card how many people bought it. If the figure exceeds 5000, then the product is in demand. On Rozetka, entrepreneurs look at the number of reviews - if more than 200-300, then the position is recorded in trends. In order not to engage in tedious manual search, it is recommended to use analytic services, for example, Mpstats.io for Wildberries. Remember that a product that is ready to break into trends today or tomorrow will be very popular on marketplaces: people actively ask about it, leave numerous comments.
Teleshopping
Even today's young people who hardly watch TV have heard "only 2 minutes left, call and get 2 by 1". This is the first thing that is associated with the concept of teleshopping. However, it is they who act as an "informant" in the question of what fashion trends attract the public. Teleshops allocate the lion's share of the budget to advertising products, which are sold at a huge margin - up to a record 3000%! It is most profitable to analyze TV stores from China: identify 20-30 popular positions and sell at a price below the one presented.
Google Trends
Google has a lot of useful tools that some people don't even know about. And it's not about mail and "documents", but about a web application designed to make life easier for beginners and experienced entrepreneurs. Google will tell you in detail what is at the peak of trends, so you can not leave it unattended. If you already have a few ideas for future sales, then the easiest way is to check them for trending in Google Trends. Service statistics provide information about how popular the request is "here and now" and how its popularity varied in a given period of time.
It will not be superfluous to use unusual, sometimes incomprehensible sources of information, but they can really turn out to be working in achieving your goal. You can be the first to catch the “delicious” trend in WeChat, a popular communication platform in China. To get the most out of the app, feel free to ask managers of popular Chinese stores on the marketplace for links to their WeChat profiles in order to track publications with new products from top sellers. Experienced entrepreneurs advise only following targeted profiles so that WeChat does not waste too much time.
The largest social media news aggregator and "the most influential web page on the planet", as the resource describes itself, will provide information on trends. In order not to be distracted by entertaining and interesting content, but to focus on finding the necessary trendy products on the platform, you need to pay attention specifically to thematic sections:
- Shut Up And Take My Money - smart and useful things.
- Buy It For Life - high quality and durable products.
Also watch out for posts like "The $10 Stuff Everyone Should Buy."
Facebook and Instagram (owned by Meta, banned in Russia)
Those entrepreneurs who advertise new products on social networks are doing a great service to their colleagues from marketplaces and online stores. Users are arranged in such a way that they are in no hurry to buy a trendy item on a social network right away, even if they like it. Most likely, a person will remember the product and go to search for it on Google. But it’s definitely not worth considering any tape products as trendy: pay attention only to what has not yet become familiar and is purchased at a low cost. As a rule, sellers target positions that are sold with a markup of 100-300%.
Wishlist
You can determine the suitable option for yourself:
- Russian version: http://mywishlist.ru/.
- American version: https://www.wishlist.com/.
Literally, this concept means "wish list", and a person interested in current trends is strongly advised to read about what people completely unfamiliar to you want. Surprisingly, this information will be useful. But why look at the wish lists of Internet users? This way you will find out what people really want to buy, what products they are interested in, what products evoke a strong response to the audience.
Groupon.com
Groupon is a "broker", a US-based company commonly referred to as a "collective discount service". The activity of the organization is to perform an intermediary role between business and consumers. It is this platform, namely the goods section, that will provide useful information about trends. Products that have 1,000-10,000 buyers make sense for analysis. Found positions sell well in the CIS countries, through one-pagers or social networks.
Kickstarter, RocketHub, Indiegogo
These are the names of crowdfunding platforms that host ideas that are gaining popularity. Tracking them is a huge business benefit: the one who first brings a hot new product to the market will be bathed in demand many times greater than supply!
On such platforms, inventors and start-ups exhibit business ideas and raise funds for their development. It is interesting that representatives of Chinese factories come here first of all to find out what else is interesting to offer the world, which means that these platforms have proven their effectiveness in matters of trends.
Yandex Wordstat and Google Analytics
A couple of well-known services are aimed at keeping track of fluctuations in demand for a particular position. They are designed to help interested parties in order to show query statistics in Yandex or Google search, which would resemble the sample that you enter in the field. Moreover, the system will show preliminary forecasts of the number of monthly impressions if the entered query is the key one. Also, the tools will tell you about the number of impressions in different regions. If a search query related to a particular product is entered more and more often, it means that it is in danger of becoming a trending one very soon.
Advertising and mailings
A way, as they say, for the lazy: subscribe to the mailing lists of popular marketplaces in your country and carefully monitor the products added to advertising messages. There are hardly any things that are difficult to sell and that are not interesting to buyers. In addition, it is recommended to subscribe to the relevant hashtags, but there is a risk that there will be an overabundance of information. The method, although for the lazy, but mindfulness should move forward and occupy all the attention of the analyzing person.
+10 secret places to find trendy items
We also advise you to use effective ways to find trends that few businessmen know about yet:
- Trend Watching. This is an entire team of specialists who track the most popular ideas, trends and trends around the globe from London, Singapore, Sydney to New York, Lagos and Sao Paulo.
- Pinterest. Recognized as the fastest growing social network, gathering about 50 million new followers per month! In the popular section, you will find what is trending today.
- Trend Hunter. It is a trend following community of 137,000 followers. Many call this project a real storehouse for business.
- CPA networks. You will need the "Offers" section, where you can get the most up-to-date information about what is currently at the peak of popularity. To get the most out of this method, register as a webmaster.
- Springwise. A resource where you can find millions of trending business ideas from around the globe. An added benefit is a daily and weekly mailing list of themed entrepreneurial trends and ideas.
- Topsy, FollowerWonk, LittleBird. These are already full-fledged tools for analyzing the largest competitors in the chosen niche.
- Uncrate, Outblush, Bless This Stuff, Cool Material, Gear Moose, Werd, HiConsumption, Firebox. Large blogs with reviews of new trending products that are updated daily.
- Polyvore. A global community where collages of the most popular things on the Internet are posted.
- Wanelo. A community where they talk about trends based on the top stores in the world.
- Fancy. "Magazine, shop and wish list". A useful resource where you can find out what the people of the planet want to buy for themselves as a gift.
It will not be superfluous to also go to the wholesale.alibaba.com portal, which will show a list of products for sale, which are just included in the tops.
How to find out which product is trending now: 5 steps
Let's imagine a simple instruction that will help you quickly find the very trendy product:
- Rely on yourself. What products do you use daily? What would you like to give to your loved ones or receive as a gift yourself? What do your friends buy? The first step is to look around, find out what exactly people in your reality are interested in.
- View supplier catalogs. Check out the products that sell in bulk. Everything is simple here - if there is a wholesale, then there is a demand.
- Analyze competitors in your own sales channel: marketplace, shop in social networks. If there are no offers in the chosen direction, the niche has no demand. You also need to objectively evaluate the quality of competitors: if the markets are active, lively, receive numerous reviews and ratings, have a considerable number of subscribers, there are real buyers here.
- Track the statistics of selected products using Yandex Wordstat and Google Analytics. How many people per month are interested in this product?
- Stay tuned! Constantly track trends, read product blogs, take specialized training to keep abreast of fashion trends.
When looking for trendy products, you don't need super creative and crazy ideas. Why complicate when everything you need lies on the surface? It is enough to find a working model, improve it a little and start earning.
How to quickly check that a product is really trendy?
A simple and effective way to check is to place a position on a classified (online bulletin board) at a bargain price:
- Enter the platform, enter the name of the product in the search box.
- Sort ads from cheap to expensive.
- What is the lowest price? If the seller posted, for example, $2, you should put $1.8 in your post.
- In this way, place all products with a claim to trends on the classified.
Those who are really worth selling will get the most calls and messages. It is not necessary to buy goods for such a test and actually sell them on bulletin boards - “empty” publications can also be placed for verification.
The main mistakes in the search for trending products
It's a shameful mistake for a budding entrepreneur to not be aware of the latest trends in e-commerce. The easiest way to get to know them is through the e-com trend reports published by Shopify. For 2022, the following was stated:
- The cost of attracting new customers is increasing every year, which is why businesses should invest heavily in building a base of regular customers.
- Aggressive marketing is no longer in vogue: promising companies are building a brand reputation that not only sells, but is also open to the audience and shares its values.
- Customers are interested in personalized offers based on the analysis of their behavioral data.
- E-commerce moves to social networks: TikTok, YouTube and Instagram sales will increase 3 times by 2025.
- The current 2022 is the year of video marketing: trending brands shoot tiktok, conduct live broadcasts, provide video consultations, show their daily work in stories.
The next offensive mistake is that the entrepreneur is persistently looking for trends, but has no idea for what audience. And the CBR marketing agency found that the most active online shoppers are people 17-24 and 25-45 years old. Moreover, each age group has its own trendy products:
- 16-25 years old: clothes, shoes, gadgets, accessories, cosmetics, electronic and paper books.
- 26-35 years old: electronics, books, cosmetics, perfumery, groceries, ready meals at home.
- 36-50 years old: goods for cars, household appliances, books, sports equipment.
At the same time, women prefer to buy cosmetics, perfumes, children's products, shoes and clothes for the whole family on the Internet, while men prefer electronics, auto products and hobbies.
"All that glitters is not gold" is a wise saying that is often forgotten by inexperienced salespeople. When looking for popular products, they confuse trends with actively promoted positions by competitors. Most often, seasonality is a shaky ground: with the onset of winter, spring, summer or autumn, marketplaces and major competitors begin to actively promote seasonal products that are characteristic of these seasonal products. But this does not mean at all that the same garden rake suddenly became trendy. It's just that in the summer season there is more demand for this position. Another marker for distinguishing a trending product: it rarely has discounts or promotions. It is already popular, buyers do not need an additional incentive to purchase.
45 trending items for sale in 2022
So that you do not waste time looking for trendy items, we have already found for you the most popular products of 2022:
- Portable blender.
- Smart scales.
- Ring lamp for photography.
- Robot tripods for photography.
- Drone with camera.
- Beard straightener.
- Hydrogel film for smartphone screens.
- Aroma diffuser.
- Smart watch.
- Cases for smartphones.
- Wireless headphones.
- Car chargers.
- Wireless charger for smartphone.
- DIY phone repair kits.
- Massage cushions.
- Laser Hair Removal Machine.
- Guasha scraper.
- Hair extensions.
- False eyelashes.
- Tools for nail extension.
- Whitening toothpastes.
- Temporary tattoos.
- Fitness bands.
- Sports bottles.
- Anti-snoring devices.
- Posture corrector.
- Jewelry in the style of "minimalism".
- Wigs.
- Shapewear.
- High waisted bikini.
- Mesh shoes.
- Head scarves.
- Hairpins.
- Straight jeans.
- Backpacks.
- Shoppers (reusable shopping bags).
- Travel organizers.
- Travel cases.
- Electronic and printed books.
- Home office supplies.
- Detox tea.
- Keto bars.
- Pet food.
- Pet carriers.
- Pet grooming equipment.
Which product do we consider trending at https://lindeal.com? The one that is able to produce a real and bright wow effect on buyers. Unique, unusual, visually attractive, but at the same time having a pronounced practical benefit. One that is difficult to find in the nearest store near the house. Able to completely close the problem of the consumer. To find such a “diamond”, you will have to use more than one of the tools we have listed, but having done such a serious job, you will be sure that you are bringing a product to the market that will definitely go into trends and make a profit.
Like this article? Share the link on social networks — perhaps the material “Where and how to find out which product is the most popular and in trend now: 10+ working ways in 2022” will be useful for your friends and colleagues. Learn more