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Quay australia x benefit


Where To Buy The Benefit x Quay Sunglasses Collab, Because It's Officially Shades Season

Fashion

by Amy Sciarretto

Courtest of Quay

Attention: the latest trendy makeup and fashion brand collaboration is here. Benefit and Quay Australia have teamed up for a sunglasses capsule collection that ushers in shades season. The partnership is perhaps unsurprising: After all, both the beauty brand and the sunnies company focus on the eyes. Benefit is known for its brow products, mascaras, and eyeliners while Quay has built its Instagram-adored reputation on the back of its trendy, affordable frames.

For this collab, the brands have created three pairs of stylish sunglasses, each of which comes in both black and pink options. The Benefit x Quay collaboration will be available on both brands' websites beginning on April 3. The price range is $55 to $60, which falls in line with most of Quay's offerings. The collection is absolutely playful and pretty. Good luck trying to decide which shape and hue to grab.

Allure got the first scoop on the Benefit and Quay sunglasses collab. Erin Kramer of Benefit explained just how organic this partnership is, telling the publication, "We love how our individual styles came together in these sunnies. Benefit is built on fun and laughter, and these shades were designed to have fun in.”

The summer-ready pairs are oversized and slightly vintage looking. There's Tinted Love, which is a large and circular frame. Shade Queen is sporty with an '80s energy and is the square shield style. Shook boasts a slightly rounded cat-eye silhouette.

This collaboration is basically everything you want, need, love, and expect from both of these modern and edgy brands. Quay CEO Jodi Bricker told Allure, "We love Benefit's bold and girly contrast, and we were excited to bring that to life in this capsule collection. "

Courtesy of Quay

The brands did tease a pair of shades with open lenses to allow for eyebrow grooming in its email newsletter and on Instagram for April Fool's Day. But that was just a little joke in advance of this utterly lit launch — the rest of the line is truly happening.

You can sign up for an email on the Quay site right now to be alerted at the exact moment the glasses go on sale on April 3. Here's a look at everything in the collab.

1. Tinted Love Black

Tinted Love Black

Quay x Benefit

Daylight saving time means you get to wear shades for longer periods of time during the day. You’ll so be reaching for this pair through fall and its shorter days.

2. Tinted Love Pink

Tinted Love Pink

Quay x Benefit

If you already have a black sunglasses collection that is teeming with options, why not go for a pink pair instead?

3. Shade Queen Black

Shade Queen Black

Quay x Benefit

The metal studs give this oversized, shield-shaped pair such a killer edge.

4. Shade Queen Pink

Shade Queen Pink

Quay x Benefit

These oversized sunnies will protect your eyes and the delicate skin surrounding them.

5. Shook Black

Shook Black

Quay x Benefit

Shook is the coolest take on the classic cat eye shape.

6. Shook Pink

Shook Pink

Quay x Benefit

You'll live in these milky pink frames with amber lenses all summer.

There's also a pink sunglasses chain for $15 that allows you to wear your frames like a necklace. Or you can still pop them atop your head like a headband when indoors.

No matter how you wear them, Quay's sunglasses collaboration with Benefit is an absolutely ace addition your shades wardrobe.

Benefit Cosmetics and Quay Australia Launch Sunglasses Collaboration

Chic Shades

For this collaboration, "shades" refers to eyewear, not makeup colors.

Courtesy of brand

When you've perfected your eye makeup with products like Benefit's Badgal Bang Mascara, it's understandable if the last thing you want to do is hide it behind a pair of sunglasses. But now, Benefit has teamed with Australian eyewear brand Quay for a collaboration that makes putting on your sunglasses just as exciting as taking them off to reveal your eyes underneath.

"We’re so excited about this partnership with Quay because, like any collab we do, it’s coming from an authentic place," says Benefit's cosmetics director of brand marketing and content, Erin Kramer, who tells Allure that the two brands "have had crushes on each other" for a while now. "We love how our individual styles came together in these sunnies. Benefit is built on fun and laughter, and these shades were designed to have fun in.”

Those shades include three chic designs in black and pink hues that fit right in with the retro-meets-modern, cute-meets-sexy Benefit aesthetic. Shook has rounded lenses with just a hint of cat-eye shape to the frames; Shade Queen is an angular style with a sporty, '80s hip-hop feel; and the oversized Tinted Love looks like it jumped straight off the illustration from the Galifornia blush box.

Courtesy of brand

Courtesy of brand

Courtesy of brand

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“This partnership was the perfect opportunity for Quay to tap into a different side of ourselves," Jodi Bricker, Quay's CEO, tells Allure. "We love Benefit’s bold and girly contrast, and we were excited to bring that to life in this capsule collection."

Just as excited about the collection are the two models in the campaign, beauty influencers Teaira Walker and Ashley Feasel. "I started using products from both companies over a year ago and I fell in love," Walker tells Allure. And Feasel echoes the sentiment: "I’m super excited to have the opportunity to work with two of my favorite brands."

The three styles launch on April 3, but because the collaboration announcement is timed with April Fool's Day, the brands just couldn't resist adding a fourth definitely-not-real-style to the mix: All Abrowed It, sunglasses with partially open lenses so you can easily touch up your brows.

Courtesy of brand

Ridiculous? Yes. But you have to admit, it's kind of a bummer that they're not really making them.

As for the very real Shook, Shade Queen, and Tinted Love styles, you can get them for $55 to $60 on both benefitcosmetics.com and quayaustralia.com starting Wedneday.

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Marci Robin is a contributing editor at Allure. She previously served as senior beauty editor at GoodHousekeeping.com, executive editor of xoVain, and senior online editor at NewBeauty; her writing has also appeared in publications such as InStyle, MarthaStewart.com, and Refinery29. She graduated from Florida State University with a degree... Read more

KeywordsBenefitBenefit CosmeticsQuay Australiasunglassesglassescollaboration

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